Trends & Ideas

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Monday, April 27, 2009

Widget network Clearspring launches ConnectedAds

There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far content embedded in widgets is going. >>

Friday, April 24, 2009

EIAA: European marketers upping online ad budgets in '09

Despite the recession, or more likely because of it, the majority of businesses in Europe are increasing online marketing budgets at the expense of traditional areas. >>

Friday, April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be said for big domain ads. Wait! So both homepage and domain ads are performing badly? >>

Friday, April 24, 2009

StrongMail launches cloud marketing platform

Transactional email platform StrongMail has launched a new service that pushes email into the 'clouds'. Called StrongMail Message Studio 5.0, the platform makes SaaS (Service as a Software) type platforms more economical for email marketers. >>

Thursday, April 23, 2009

Click Forensics: Q1 sees click fraud fall

There is good news and bad news for pay per click marketers and search consumers: the number of click fraud reports are down but click fraud is now beginning to morph. According to the latest research from Click Forensics, Q1 2009 saw click fraud decreased from an all-time high of 17.1% (Q4 2008) to 13.8%. >>

Thursday, April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that engagement levels have changed greatly, in large part due to the advent of online video and social networks. >>

Thursday, April 23, 2009

Study: Branded campaigns raise ROI, decrease competitor sales

Online ad network Brand.net has release a new study showing the connection between well planned online ad campaigns, offline sales and decreased competitor sales. Results from the SalesLink study find that the online campaign for an AdAge50 CPG brand not online drove offline sales but also increased ROI by 200%. >>

Wednesday, April 22, 2009

Internet radio making waves

The online radio airwaves have been hotting up recently with reports of big increases in audience size and growth in revenues. This month, Internet radio ad company TargetSpot announced partnerships with ten new networks. >>

Wednesday, April 22, 2009

comScore: Canada has most online video viewers

Marketers looking for the best audience for that next online video campaign should look North. According to a new report from metrics firm comScore Canada is the global leader for time spent watching online video. The report found that Canadian viewers watched an average of 10 hours of online video content in February 2009. >>

Wednesday, April 22, 2009

Study: TV viewers multitask online

If you're still advertising on television only this study could be a wake-up call. According to new research from Integrated Media Measurement, Inc. viewers who watch Primetime television are going online during the same time period. This overlapping has the potential to be a big revenue boost for marketers operating cross-platform campaigns between television and online avenues. >>

Tuesday, April 21, 2009

AdJuggler announces "pay as you go" pricing model

A "pay as you go" pricing model is now being offered by online ad management firm Ad Juggler, in an attempt to give smaller companies more campaign flexibility. >>

Tuesday, April 21, 2009

Healthline allows users to search by treatment

Medical advertisers or those whose target demographic is a health-conscious consumer may benefit from a new tool at Healthline. The online health solution provider has launched a new search tool that allows consumers to search according to treatment; another tool quickly connects consumers with specialists in their area. >>

Tuesday, April 21, 2009

Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns? Pizza Hut seems to think so. >>

Tuesday, April 21, 2009

Yangaroo delivers broadcast quality video

Secure digital media distribution company Yangaroo has launched the next generation of online data delivery. The new Digital Media Distribution System allows businesses to delivery broadcast quality video over the Internet. >>

Tuesday, April 21, 2009

Study: Television still tops with consumers

Don't flip that remote just yet. Online video may be a hot commodity but marketers shouldn't count out television advertising, especially as part of a cross promotional campaign. According to a recent report from the Council for Research Excellence (CRE) by Ball State University's Center for Media Design (CMD) and Sequent Partners young baby boomers are still consuming most of their weekly video from television sources. >>

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