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BizReport : Trends & Ideas

Trends & Ideas

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Friday, February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords. >>

Friday, February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup. >>

Friday, February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv. >>

Thursday, February 15, 2007

Real estate developers boost interest with webisodes

If you think real estate ads have to be traditional listings and boring pictures, think again. Real estate developers in Canada are hoping a few "Sex & The City" type ads will create a bigger buzz for their new development in Vancouver. >>

Thursday, February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. >>

Thursday, February 15, 2007

Times Co. partners with Monster for classifieds

Online job listings site Monster.com just added a big name to its partnerships for online newspaper job listings: the New York Times Company. Under the new agreement, Monster.com will power job ads for papers like The Boston Globe and The New York Times. >>

Thursday, February 15, 2007

Live streaming videos now showing on banner ads

Advertisers can broadcast live events, in real time, to internet users. >>

Thursday, February 15, 2007

Nascar parks Daytona 500 ads online before the race

Nascar, the second-highest rating sport on television, is breaking marketing, and cookie, moulds. >>

Wednesday, February 14, 2007

Fake blogs to be banned in U.K. from next year

Beginning in 2008, companies or individuals who post reviews of their own products online will be breaking the law in Britain. A new law in the United Kingdom prohibits even authors from reviewing their own books at sites like Amazon.com. >>

Wednesday, February 14, 2007

British banks trial online credit card fraud prevention device

There could be good news ahead for British online shoppers. U.K. banks are piloting a scheme to issue customers with personal credit card readers. >>

Tuesday, February 13, 2007

Podcasting expected to surge

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it's own in the coming years. >>

Tuesday, February 13, 2007

Instant messaging features embedded in Yahoo email

Yahoo has moved their mail program into a more social environment. Following the lead of competitor Google, Yahoo has added embedded instant messaging features into their free email program. >>

Tuesday, February 13, 2007

Newspapers run with local video advertising

If you think local television stations or cable networks are having the best results with local online video advertising, think again. According to a new report, newspapers have hit paydirt with online video before local TV stations have. >>

Tuesday, February 13, 2007

Online newspapers are attracting more and more readers

By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd. >>

Tuesday, February 13, 2007

Pepsi directs drinkers to microsites via on-product promotions

An under-the-cap promotion, linking products with microsites, is Pepsi’s next online venture. >>

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