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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, December 05, 2006

Hispanic Market Continues Growth

For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>

Monday, December 04, 2006

IAC Launches Ask City

Want local business information, events, maps and movies? IAC wants to provide it through the launch of a new property: Ask City. The new Ask City will draw heavily from other IAC properties like Ticketmaster and CitySearch. >>

Monday, December 04, 2006

Difference In How “User Generated Ads” Are Seen

Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>

Monday, December 04, 2006

College Kids Choose Facebook

Want to know what the youth market wants? Here’s a secret: for the first time ever, both college-aged (17-25 years of age) men and women chose social networking site Facebook as their favorite website. >>

Friday, December 01, 2006

First Virtual Millionaire Is For Real

Meet the world’s first virtual millionaire, Anshe Chung. Who now has more than a million cold, hard dollars in her real world bank account, earned primarily in the virtual world she created through Second Life. >>

Friday, December 01, 2006

Mobile Ad Budgets Increase

Several big brands are earmarking portions of next year’s advertising budgets for mobile marketing. >>

Thursday, November 30, 2006

Google: No More “Answers”

Google won’t accept any more questions for it’s “Answers” site. The company has announced that Google Answers will shut down after four years. >>

Thursday, November 30, 2006

Yahoo Building A Universe?

Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and Del.icio.us in an effort to build “passion brands” to build more revenue. >>

Thursday, November 30, 2006

Yahoo! Goes Walkabout

Several models in Nokia’s new mobile phone range will enable users to access more Yahoo! services. >>

Wednesday, November 29, 2006

Does Google Have A Secret?

If the rumors are true, online giant Google may be introducing a stealth weapon for companies interested in building brand. According to reports, the search advertising giant is testing a secret CPM online advertising network. Reports say the Google Display Advertising Network has been in beta testing since October 1. >>

Wednesday, November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and Telephia’s new “Mobile Web Metrix” which compares mobile and personal computer usage. >>

Tuesday, November 28, 2006

Merck Moving More Ads Online

Drug company Merck has a new plan for advertising – they will shift ads for new drugs from broadcast television onto online communities and cable networks. This in an effort to better market pharmaceuticals to new customers. >>

Tuesday, November 28, 2006

Car Dealers To Increase ’07 Ad Spend

A new survey from online car dealer Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer. >>

Tuesday, November 28, 2006

Monster To Advertise In Newspapers

Perhaps following the lead of Google and Yahoo, Monster.com will begin placing classified job listings with newspapers around the United States. The employment company now has deals with around 40 newspapers, including the Orange County Register (California) and the Honolulu Star-Bulletin, to provide power job listings. >>

Monday, November 27, 2006

MMA: Restrict Ads to Kids

This morning, revised mobile industry advertising guidelines were released from the Mobile Marketing Association. Among the changes are new rules on marketing to children. >>

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