BizReport : Trends & Ideas

Trends & Ideas

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Friday, April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. >>

Thursday, April 12, 2007

Monster to power broadcaster's job listings

Advertisers have another option when it comes to marketing on broadcast television websites: job listings. A new partnership will provide Monster.com job listings to Internet Broadcasting websites. >>

Wednesday, April 11, 2007

Wilfers waste time on the web

The internet has spawned a new group of individuals who aimlessly wander the web and who are not quite sure what they logged on for. >>

Tuesday, April 10, 2007

What to consider when choosing an ad network

Recent surveys have pointed to the growth of online advertising in nearly every sector, but few have hit on how advertisers are increasing their spending. Very few are taking the do-it-yourself approach of buying direct from websites and publishers. >>

Tuesday, April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week. >>

Thursday, April 05, 2007

NBC leads broadcasters' websites

Network television websites are fast becoming an online favorite. Whether users want the latest news or show information, they are logging on faster than ever. >>

Thursday, April 05, 2007

DoubleClick launches advertising exchange

DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year. >>

Wednesday, April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Tuesday, April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. >>

Tuesday, April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

Tuesday, April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios. >>

Tuesday, April 03, 2007

Compete.com launches new web metric

As the internet evolves, so must web metrics, and the most recent addition to the web measurement toolbox is “Attention”. >>

Monday, April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper. >>

Monday, April 02, 2007

Washington Post bets "stuff" will build loyalty

Read stories, collect points, get stuff. That is the premise behind the Washington Post's new loyalty program. The more stories readers read online, the more points they build up and the more things they can get with those points. >>

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