BizReport : Trends & Ideas

Trends & Ideas

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Friday, April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel. >>

Friday, April 27, 2007

Advertisers opt-out of some RSS content

With the buzz about blog and RSS advertising why would a marketer opt-out of advertising on such platforms? Because of the inability to control what publishers put on their pages and the fear that the content might offend or annoy potential customers. For advertisers who want to take back control of ads placed on blogs and RSS feeds, RSS feeder FeedBurner is offering a new control. >>

Thursday, April 26, 2007

Cingular considers widgets

Not to be outdone by other mobile platforms, Cingular is toying with the idea of widget advertising. The mobile provider is teaming up with Freewebs, a multimedia advertising and publishing platform, for a new multi-faceted ad campaign. >>

Thursday, April 26, 2007

Advertisers choose ads you can hear

For advertisers, it's all about the ears. At least that is the hope behind a new advertising innovation that targets ads right to a consumer's eardrums. >>

Thursday, April 26, 2007

U.S. Wikipedia users are wealthy and well-educated

Despite concerns about accuracy and reliability, Wikipedia remains a popular online source of information, as a study from the Pew Center for American Life Project recently revealed. >>

Wednesday, April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population. >>

Friday, April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>

Friday, April 20, 2007

Datran Media launches first online market exchange

The first real-time market exchange, that enables advertisers to bid for CPA email distribution, has just been launched. >>

Thursday, April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Wednesday, April 18, 2007

Coke is Second Life's newest corporate customer

Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life. >>

Wednesday, April 18, 2007

Fraction of Web 2.0 website visitors participate

New research appears to show that Web 2.0 sites, where users can upload their own content, are full of lurkers, not participators. >>

Tuesday, April 17, 2007

More online stores offering non-traditional payment methods

Slowly, but surely, online stores are beginning to offer non-traditional methods of payments on their websites. >>

Tuesday, April 17, 2007

More teens using legal online music download services

The number of American and Canadian teens downloading music from legal online music services has increased, says a new report. >>

Monday, April 16, 2007

Target young for online video

Online video is quickly becoming the new buzzword for online marketers, but few have figured out how to harness the power. Should they target boomers? News hounds? Entertainment gurus? The answer, according to a new study, is no. To all of the above. >>

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

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