BizReport : Trends & Ideas

Trends & Ideas

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Monday, June 04, 2007

Co-branded credit cards: a new advertising medium?

There are a plethora of opportunities online to increase brand awareness. There are branded micro-sites, bulletin boards, blogs, plogs. The list goes on. But one of the most useful branding opportunities is offline - in consumers' wallets. >>

Friday, June 01, 2007

Ebay buys StumbleUpon for $75 million

Ebay may have found a way to enter into the online search wars. This week, the online auctioneer purchased StumbleUpon, a surfing and content finding web tool. >>

Friday, June 01, 2007

New auction widget tool makes ad sense

A new advertising tool could do for the online auction marketplace what Google's AdSense program did for standard online advertising. A start-up affiliate program from AuctionAds will give publishers the option of advertising online auctions through a widget on the website with the chance to make referral income. >>

Friday, June 01, 2007

AdSense to be integrated into Google Maps

Reports out of various Google Developer Days claim that AdSense could soon be integrated into Google Maps. >>

Thursday, May 31, 2007

Broadband in 70 percent of U.S. homes by 2012, says report

The next five years will see U.S. households drop dial-up for broadband, says a new report from JupiterResearch. >>

Wednesday, May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services. >>

Wednesday, May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia. >>

Wednesday, May 30, 2007

Brands don't fare as well in virtual space

Second Life may be gaining a strong reputation online, but the brands using Second Life to gain a foothold in the virtual world are not. According to reports, big name brands like Coca-Cola and Reebok actually aren't faring well in the virtual world. >>

Wednesday, May 30, 2007

Facebook shows vast increase from UK users

Social networking drove even more users online in April. According to the newest research from comScore, social sites like Facebook and PhotoBucket pushed more traffic toward social networks. >>

Tuesday, May 29, 2007

Podcast listeners respond to advertising

A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising. >>

Friday, May 25, 2007

Local advertisers may benefit most from online video

Small businesses and local advertisers could gain the most from the fever surrounding online video, according to a new report from The Kelsey Group. >>

Thursday, May 24, 2007

AOL blocks images in web-based mail

AOL has joined other web-based email services by disabling images by default, forcing some email marketers to rethink email content and format. >>

Thursday, May 24, 2007

Greystripe secures $8.9M in funding

Greystripe, the ad-supported mobile game distributor, has secured significant funding led by Disney’s venture capital arm, Steamboat Ventures. >>

Thursday, May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content. >>

Thursday, May 24, 2007

2006 a record year for online advertising

The latest Internet Advertising Revenue Report shows online advertising breaking records in both Q4 of 2006 and the year as a whole. In the U.S., online ad revenue reached $16.9 billion for the year. >>

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