Trends & Ideas

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Monday, March 01, 2010

140Proof to monetize Twitter feeds

If you think you can't advertise in 140 characters or less, think again. A new platform is banking on monetizing Twitter for marketers in short form. The recently launched 140Proof is the first scalable ad offering built with Twitter in mind; the platform connects 3rd party Tweeters with marketers in a way similar to keyword search platforms. >>

Monday, March 01, 2010

Tremor Media's new tool targets in real time

Add one more capability to Tremor Media's suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression. >>

Monday, March 01, 2010

Onsite comparison prices push etail sales

Let's take a look back at Christmas Past - the holiday 2009 season to be exact - for a few tips on converting consumers. First, three record-setting shopping days were met overall, including the largest one-day shopping total. This helped to make the 2009 season profitable in the midst of a tough economy. Comparison pricing is how some are doing it, according to one expert. >>

Friday, February 26, 2010

Most gadget buyers don't suffer green guilt

Those selling gadgets needn't worry too much about expounding the "green" features and benefits of their products because, according to a recent survey by Retrevo, they're not that concerned. >>

Friday, February 26, 2010

AudienceScience: 77% of marketers to use targeting this year

2010 has already been declared the year of mobile. And the year of video and search depending on the different forecasts you've read. Targeting firm AudienceScience is taking this one step further, indicating that 2010 may be the year for ad targeting. According to a recent study more than two-thirds (77%) of marketers are either using or plan to use audience targeting this year. >>

Friday, February 26, 2010

Click Forensics beta-launches display ad verification platform

There is another tool for marketers to add to their campaign arsenal. Today online ad verification solution Click Forensics is launching a new platform, Display Ad Verification, in beta. The platform filters audience impressions and advertising serving information in real time to keep marketers abreast of how campaigns are faring. >>

Friday, February 26, 2010

CEA: Sporting consumers turn online for information

When it comes to news several reports indicate that more consumers are turning to online avenues, either for all of their news content or for supplemental news information. A new sports and technology study from the Consumer Electronics Association (CEA) indicates that, for sports consumers, the number of people logging on for information are even higher. >>

Friday, February 26, 2010

Winter Olympics opening ceremony viewers multi-tasking

The opening ceremony in Vancouver attracted the largest number of viewers ever for a non-U.S. hosted Winter Olympics, found Nieslen, and many of those were multi-tasking while doing so. >>

Thursday, February 25, 2010

gWallet launches Brand Bar platform

There's a new player, or at least a new platform, in the world of virtual currency solutions. This week gWallet, a social monetization firm, released its new Brand Bar offering. The Brand Bar is placed at the top of gaming screens on all gaming pages to display offers and video clips. Consumers participate by clicking onto the videos or taking advantage of the offers, earning virtual cash to use within the game. >>

Thursday, February 25, 2010

Time spent with mobile internet increases

When it comes to mobiles not only are consumers not talking, they're spending more time not talking. And that is a good thing. According a recent Ruder Finn report Americans are spending nearly 3 hours using mobile phones to access the Internet, use social networks and even to manage their finances. Yes, they are still talking via mobile, but because consumers are doing so much more, mobile marketers and providers have an opportunity to do more as well. >>

Wednesday, February 24, 2010

WildTangent's BrandBoost exchanges virtual goods for viewing ads

Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent. >>

Wednesday, February 24, 2010

Are you changing with the demographic times?

Demographics. Marketers live and die by them, but relying on demographics is not the best way to run any campaign according to two recent reports. These reports, geared to toward tech early adopters and straight demographic marketers, indicate that marketers need to think outside the box when developing campaign targets. >>

Wednesday, February 24, 2010

Report: Consumer cutbacks an opportunity for marketers

The recession taught Americans at least one thing: how to save more money, or at least get spending under control. According to a recent Harris Poll, about two-thirds of Americans are buying generic brands and brown-bagging lunch. All because of job losses, lowered spending and general economic turmoil. The bright side? For newer brands, this could also be an opportunity to gain ground on category leaders. >>

Tuesday, February 23, 2010

FCC profiles Americans least likely to go online

I know it's hard for some of you to comprehend, but there are those out there in the U.S. that don't use the Internet or have broadband connections. Once you've picked yourself up off the floor, take a look at the profiles the Federal Communications Commission (FCC) is using to illustrate who these "digitally distant" and "digitally uncomfortable" folk are. >>

Tuesday, February 23, 2010

Revised forecast: Local ad revenues to grow, but slowly

A revised forecast from BIA/Kelsey may put a damper on things. Although the forecast predicts that local advertising revenues will top nearly $145 billion by 2014, this is nearly a year past their original prediction date despite indicators that the recession has ended. Researchers now expect the local spend to grow slowly over the next two years, with no significant growth before 2012. >>

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