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Thursday, April 24, 2008
24/7, 4 publishers launch online ad network
Another advertising network is making its way to online advertisers, this time focused on business to business traffic and sales. 24/7 Real Media is partnering with Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill to create the network. >>
Wednesday, April 23, 2008
Podcast ad recall rates impressive
Advertising during podcasts has been thrust into the limelight, thanks to recently released data from a series of ad effectiveness studies. >>
Wednesday, April 23, 2008
Spell checked you're sight recently?
If your website is constantly being updated with new copy it can be hard to keep tabs on the accuracy of spelling, and a few too many typos can turn off consumers. >>
Wednesday, April 23, 2008
HealthCentral, IAC partner for new ad network
Health marketers may benefit from a new advertising partnership between HealthCentral and IAC. The two have partnered to create a new advertising network targeted to health marketers. HealthCentral's network includes more than 30 health related websites. >>
Wednesday, April 23, 2008
Forecast: Interactive Classified, Vertical Ads To Reach $14 Billion
Online marketers can expect classified and vertical advertising revenues to continue to creep up in the coming years according to a recent forecast from The Kelsey Group. The report predicts that online classified ads and vertical ads will reach just over $14.5 billion by 2012. >>
Tuesday, April 22, 2008
Rapid growth ahead for Web 2.0
Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies. >>
Tuesday, April 22, 2008
Hitwise: Video served nearly equally from search engines, social networks
With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year. >>
Tuesday, April 22, 2008
KickApps, WorldNow partner for local TV social networking
Local television stations suffering from a lack of revenue may get a boost from a new partnership between KickApps and WorldNow. Like local newspapers, local TV stations have noticed lowered revenue numbers as consumers turn to the Internet for their news and information. With the partnership, stations could create an interactive local news environment. >>
Tuesday, April 22, 2008
Tremor Media launches new video suite
Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats. >>
Monday, April 21, 2008
comScore: Experience is key for online bankers
Online banking is becoming more popular everyday but just as in person banking, customer experience is the key. According to a recent report from comScore, the online experience - from customer service to widgets to chats - is what keeps users coming back. >>
Monday, April 21, 2008
More publishers are syndicating content
Advertising networks are catching on fast: the more content the better. Which is why many publishers and advertising networks are now syndicating content throughout their network sites. Jumpstart Automotive Media is one network which recently began syndicating content across its network of sites. >>
Friday, April 18, 2008
comScore: 10 billion videos viewed in February
If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. >>
Friday, April 18, 2008
JupiterResearch: Wireless users not interested in premium music
Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>
Thursday, April 17, 2008
Recruitment advertisers look to online video
Online recruitment advertising is becoming especially popular with job and employer-related websites, according to new research from Borrell Associates. >>
Thursday, April 17, 2008
Collective Media: Niche ad networks may fare better
Advertising networks aren't going anywhere. Especially if the ad network is narrowly targeting for a niche audience. According to the recent 2008 Ad Network Survey 60% of marketers will utilize an ad network in 2008 compared to 40% in 2007. >>
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