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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, June 06, 2017

Study: Returns process key to customer satisfaction

More shoppers are buying online, trying on at home, and returning products. And, according to Narvar data, the returns process is now key to customer satisfaction - and retention. >>

Tuesday, June 06, 2017

Study bridges gap between in-store and online

New data out from Cuebiq may bridge the gap between retailers' online advertising and in-store purchasing. Called the Footfall Attribution Benchmark, the new report measures the impact of ad exposure in driving in-store visits, and also looks at trends in store visits. >>

Monday, June 05, 2017

Expert: Phishers no longer only looking at execs

People click. That's the takeaway from one expert who believes businesses need to become more vigilant at training all employees about phishing and other fraudulent attacks. >>

Monday, June 05, 2017

Ad Roundup: Tools for data

In today's advertising roundup, one release and one partnership which should put digital brands in better contact with data and targeting. >>

Monday, June 05, 2017

Experts weigh in on Google's new ad blocking announcement

Google says they're nearing release for a new Chrome tool release - a release that would automatically block 'annoying ads'. Google is calling their new tool 'The Ad Experience Report", and says that in addition to auto-blocking, the tool will report back to publishers to let them know which ads have been noted as annoying. >>

Friday, June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in the programmatic space, and 43% are asking that fake news providers be blacklisted from programmatic platforms. >>

Friday, June 02, 2017

Top 3 tips to improve personalization

The creep factor is still a problem for many brands online; while more consumers are being served relevant and personalized content, the way in which it's being done can feel creepy. Here's how brands can improve their personalization strategy. >>

Thursday, June 01, 2017

Ad Roundup: Releases to expand experience

In today's advertising roundup, a trio of releases that will impact how consumers experience retail and other sites, through content, ads, and targeting. >>

Thursday, June 01, 2017

Expert: What to watch in the B2B space

2017 has been an exciting year for B2B hub CloudCraze, and several rollouts are planned for the coming months. One of the biggest changes: how B2B brands are expanding into the cloud space. We chatted with CloudCraze's Eric Marotta to find out more. >>

Wednesday, May 31, 2017

Barclaycard trailing Grab+Go 'pocket checkout' payment method

A payment method being trialed by Barclaycard could turn businesses into faux Amazon Go stores. >>

Wednesday, May 31, 2017

By 2019, gap between TV and Internet daily consumption will be less than 10 minutes

Mobile Internet use will account for more than a quarter of all global media consumption within two years, according to Zenith Media's latest forecast, while the gap between TV and Internet consumption drastically diminishes. >>

Wednesday, May 31, 2017

Reports: VR interest high, adoption slow

While the overall interest in virtual reality continues to be high, adoption continues to be slow. That's the word from Worldpay's The 360 consumer: how VR is reshaping the buying experience. In fact, most people believe VR's biggest influence will be in shopping. >>

Wednesday, May 31, 2017

Report: We can win the war on ad fraud

New data out from the Association of National Advertisers and White Ops indicates that while bot fraud continues to be a huge battle for businesses and marketers is the digital space, it is a battle which can be won. >>

Wednesday, May 31, 2017

UK may join Germany imposing fines for social media moderation failings

Pressure is increasing on social media channels to address the issue of online extremism and other unacceptable content with the news that the UK government is floating the idea of issuing fines. >>

Wednesday, May 31, 2017

Expert: Expect more B2Bs to go to the cloud

The cloud is going to become increasingly important to B2B brands, as it is to both consumers and to B2C businesses. That, according to one expert who says early adopters are seeing the benefits of a cloud shift. >>

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