BizReport : Trends & Ideas

Trends & Ideas

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Monday, July 02, 2007

Tourism, shopping bring more Europeans online

Typical summer activities continue to bring more Europeans online. According to new research from comScore, both French and German surfers boosted traffic to tourism and shopping web hubs. Researchers also found that many French websites are now drawing international traffic. >>

Monday, July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense. >>

Friday, June 29, 2007

In-Game ads predicted to surpass $2 billion

In-game advertising will explode over the next five years according to a recent Parks Associates forecast. In 2006 US advertisers spent about $360 million on in-game ads; by 2012 forecasters expect that spend to grow to $2 billion. >>

Friday, June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks. >>

Friday, June 29, 2007

Report finds Internet cool but television essential

Five years ago the Internet was voted “least essential” medium, now it’s giving television a run for its money. >>

Thursday, June 28, 2007

AOL Shortcuts makes coupons cool

Consumers will soon be able to efficiently and effortlessly take advantage of online coupons and spend them on- or offline with no clipping or printing. >>

Thursday, June 28, 2007

blinkx launches contextual ad platform for video

blinkx, the online video search engine, has launched a contextual ad platform that, they say, will do for video advertising what AdSense did for text-based advertising. >>

Thursday, June 28, 2007

Marketers: use YouTube to maximize viral campaigns

Online marketers wanting to hit big with a viral marketing campaign must include YouTube in the campaign. According to research from Hitwise, YouTube's market share is greater than any other online video platform. >>

Wednesday, June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders. >>

Wednesday, June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns. >>

Tuesday, June 26, 2007

Google and Yahoo lose out to Quigo

Time Inc. has teamed up with online advertising company Quigo to provide a performance-based ad platform for its online properties. >>

Tuesday, June 26, 2007

Video-sharing sites vie for user attention

With all talk leading to online video, it is no wonder that advertisers are wondering which online video sites are the best options for their advertising dollars. comScore has released a listing of smaller and niche video sites that could offer alternatives for advertisers. >>

Monday, June 25, 2007

Forecasters predict a strong holiday season in 2007

Online marketers and e-tailers should begin preparing now for the holiday buying season. According to a recent Advertising.com forecast, the 2007 holiday buying season will be strong. >>

Friday, June 22, 2007

Online social networkers 'chronically unfaithful'

Users of MySpace and other social networking sites have little loyalty for any one website, preferring instead to maintain multiple profiles. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

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