Trends & Ideas

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Thursday, July 09, 2009

Too many Tweets? Aggregate them

If you've got more than one person Tweeting your deals, tidbits or information you may be doing more harm than good. Say President A is Tweeting about deals for Location A but Marketer B is tweeting upcoming information from Location B. The consumer may not know which tweeter to follow on a regular basis. Enter a new aggregator tool from Archrival. >>

Wednesday, July 08, 2009

Danoo acquires Ideacast

Location based media network Danoo is set to acquire Ideacast, a captive television advertising provider. The acquisition gives Danoo one of the biggest location-based media platforms. National CineMedia (NCM) and Kleiner Perkins Caufield & Byers (KPCB) will hold minority stakes in the new company. >>

Wednesday, July 08, 2009

Ixquick launches StartPage

The world's most private search engine now has a new name and potentially a bigger audience to relate to. This week Ixquick, a search engine priding itself on keeping customer information private, has launched StartPage, a search engine landing page they hope will help consumers find them more easily. >>

Wednesday, July 08, 2009

Short URLs the latest spam trend

The latest trend for spammers may not be botnets or faked domains. According to a new report from Symantec's MessageLabs, in the past week short URL spam has skyrocketed to account for 2% of all spam messages. While this may not seem like a big deal, short URL spam was virtually nonexistent just a month ago. >>

Tuesday, July 07, 2009

Nielsen: Kids spending more time online

If you're wondering where your kids are, here's one location: the Internet. According to new research from Nielsen Online, kids have increased the time they spend online by more than 60% in the past five years. This makes kids the biggest online demographic. >>

Tuesday, July 07, 2009

Profile of a renter

Renters. They're typically young, on their own for the first time and earning very little money. So marketers should avoid them, right? Wrong. A new whitepaper from Rent.com, the number one internet listing service for rental properties indicates that the profile of a renter is changing - and is likely a profile that marketers will want to target. >>

Tuesday, July 07, 2009

Itsmy: Ready for a mobile-social-gaming phenomena?

Are you ready for the next big thing in the mobile social marketplace? If you're not into gaming, you may miss the boat. According to a new report from mobile social networking space Itsmy.com, a subsidiary of GoFresh, the next big area is going to be mobile-social gaming. >>

Monday, July 06, 2009

OPA: Display ads still engage consumers

If you're looking to engage online consumers, the old standby - display ads - may be your best bet. According to a recent report from the Online Publishers Association (OPA) display ads caused consumers to be more engaged with site content and pushed more ecommerce decisions. >>

Monday, July 06, 2009

Report: Social networks aren't working at work

It may seem that every headline is touting the monetization of social networks but a new report from Workplace Media may be showering those thoughts with cold water. According to the report social networks are working, but not while people are at work - a prime advertising time. That could put a damper on advertisers hopes for the social medium. >>

Friday, July 03, 2009

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty. >>

Friday, July 03, 2009

A new use for online ads: Calculations

If you've ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers to figure out how much home they can afford based on their monthly rent. >>

Friday, July 03, 2009

OPA releases new ad units

Touting better ways to build brand and deliver an 'experience' ad, the Online Publishers Association has launched a new series of ad units. Several big brands have already signed on to use the new ad units, hoping they can deliver brand experiences to new consumers across the web. >>

Thursday, July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of 'help desk' to assist marketers figure out where and how to start. >>

Thursday, July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising. >>

Thursday, July 02, 2009

Ads for cheaper mobile plans?

Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted. >>

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