BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, July 10, 2007

Should advertisers target photo sharing sites?

With the news that Yahoo Photos was closing and the company would point users to Flickr, some may have thought that photo sharing sites had run their course. But new research from Hitwise indicates that photo sharing sites are, in fact, growing in popularity. But should marketers include these sites in their online campaigns? >>

Monday, July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads. >>

Monday, July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off. >>

Monday, July 09, 2007

Asia-Pacific internet use lower than global average

According to a new report by comScore, Internet use in the Asia-Pacific region is somewhat lower than the rest of the world. >>

Monday, July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing. >>

Friday, July 06, 2007

Online buying decisions taking longer

A soon-to-be-released report on digital window shopping has found that online shoppers are currently taking longer to make a buying decision than they did a couple of years ago. >>

Friday, July 06, 2007

Different mobile ad formats appeal to different users

More than targeting for specific user groups, mobile advertisers need to use the correct ad delivery method. According to a recent study from MoMac, consumers are more likely to respond to ads in a format that they like. >>

Friday, July 06, 2007

Online searchers spend more in-store

Users who search for information on electronics purchases online spend more in brick-and-mortar stores according to a recent study from Yahoo and ChannelForce. The study revealed that consumers who used a search engine for research spent 10% more than consumers who did not. >>

Thursday, July 05, 2007

Social media: information resource for IT professionals

If you thought social networks were only for teens or those wanting to make friends online, think again. According to recent research from ITtoolbox, social media are the go-to resource for IT professionals. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network. >>

Wednesday, July 04, 2007

Offline payment system for online purchases to launch in U.K.

Fear of identity theft and credit card fraud is keeping many U.K. shoppers from purchasing online. A new offline payment system could coax them into using online stores. >>

Wednesday, July 04, 2007

Social networks suitable for branding, not retail

JupiterResearch have released new survey findings showing that social networking and community sites have little influence over online shoppers. >>

Wednesday, July 04, 2007

U.S. broadband adoption slows

Broadband in U.S. households is becoming increasingly common, says a new report by Pew Internet & American Life Project, but some households are still missing out. >>

Wednesday, July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them. >>

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