Trends & Ideas

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Wednesday, July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end of 2009. >>

Wednesday, July 15, 2009

Consumers want free entertainment

When it comes to passing time, more consumers are looking for a freebie. According to new data from metrics firm comScore online gaming - especially those games offered for free play - continue to see increasing numbers of consumers logging on. IN fact, in May the online gaming category jumped 22%. >>

Wednesday, July 15, 2009

Report: Local marketers hitting the social web

When it comes to the social marketplace, local businesses appear to be jumping in quickly. According to a new report from Borrell Associates, local businesses account for about 20% of the ad spend in the social marketplace. >>

Tuesday, July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain footing, consumers are clipping coupons and shopping for bargains - not their favorite brands, the study confirms. >>

Tuesday, July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on website content, moving the engine from search into search engine marketing and pay per click advertising. >>

Tuesday, July 14, 2009

Eyewonder launches PageMorph

A new ad format is out there and it's likely to catch consumers' eyes - ready or not. Called PageMorph, the new advertising unit is the latest from interactive ad technology company Eyewonder. It virtually takes over the webpage. >>

Monday, July 13, 2009

Will Yahoo's search tool increase their share?

First it was Microsoft's Bing and now Yahoo has a new tool which they'll use to grab some of Google's search share. In July Yahoo unveiled Search Pad, a tool which enables consumers to save search results to a notepad. The notepad remains as is until the user queries another search. The notepad tool notates links and websites and also allows the consumer to make notes, insert text and share the information collected with friends through an email application. >>

Monday, July 13, 2009

AdMob: iPhone, iPod users are not interchangeable

When it comes to Apple's iPhone and iPod touch devices, marketers may think a one-size-fits-all approach is good enough. New research from AdMob indicates that this approach is wrong because there are specific difference in each set of users which could hinder a single campaign, but could enhance a dual campaign. >>

Monday, July 13, 2009

Mobile users accessing content regularly

When it comes to mobile consumers, content does seem to be king. According to a recent report from Frank Magid Associates, 51% of mobile users access content via mobile at least once each week. Mobile consumes are spending more than 30 minutes with the content, as well as texting (38 minutes) and talking regularly. >>

Thursday, July 09, 2009

Report: Retargeted ads bring consumers back on-site

If you're looking for more conversions, consider re-engaging consumers who have abandoned their shopping carts and/or left your site after following an ad link. According to ad retargeter Fetchback, almost 50% of consumers return to a website within an hour after being served a retargeted ad. >>

Thursday, July 09, 2009

Study: Online video hits critical mass

Its official: online video has arrived for nearly the entire world population. According to a new study by Frank N. Magid Associates, commissioned by MetaCafe, 77% of US Internet consumers are watching online video clips with 43% watching weekly. In fact, the report finds that consumers are finding online video as entertaining and engaging as traditional Television spots in some cases. >>

Thursday, July 09, 2009

Dare Comics offers world's first perpetual ad online

Print media is moving online, and that includes comics. Dare Comics wants to maintain the spirit of pulp fiction's low-cost, high-readership heritage by attempting to offer it's comics online, for free, fully supported by advertising. >>

Thursday, July 09, 2009

Forecast: Online ad spend shows double-digit growth

Consumers may still be pinching pennies, but it appears that more marketers are turning to the Internet to reach them. According to a new quarterly forecast from Publicis ZenithOptimedia Group, online ad spending is expected to increase just over 10% this year. The new forecast revamps a similar forecast from April, when experts predicted the spend would increase by just over 8%. >>

Thursday, July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world. >>

Thursday, July 09, 2009

Too many Tweets? Aggregate them

If you've got more than one person Tweeting your deals, tidbits or information you may be doing more harm than good. Say President A is Tweeting about deals for Location A but Marketer B is tweeting upcoming information from Location B. The consumer may not know which tweeter to follow on a regular basis. Enter a new aggregator tool from Archrival. >>

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