BizReport : Trends & Ideas

Trends & Ideas

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Monday, July 23, 2007

Not all in-game ads are equal

In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>

Friday, July 20, 2007

Sequential advertising for online video

Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by Heavy.com. >>

Friday, July 20, 2007

Walmart.com launches product review feature

After the discovery that their most-requested online feature was the ability to review and rate products, Walmart.com has given its customers what they want and updated the online store's capabilities. >>

Friday, July 20, 2007

RL Radio expands audio ad-serving platform

In a bid to make online radio advertising more “marketing-friendly” and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology. >>

Thursday, July 19, 2007

Google to launch 'AdSense for Games'

In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern? >>

Thursday, July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>

Wednesday, July 18, 2007

Gamers will view ads for games

Macrovision’s annual global casual gaming survey has revealed that many gamers are receptive to viewing ads in return for free games. >>

Wednesday, July 18, 2007

Major search engine collaboration benefits advertisers

The last time two major search engines worked together to help advertisers manage their online campaigns was back in 2002. Today’s announcement resets the clock as Microsoft Office Live and Ask.com join forces. >>

Wednesday, July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers. >>

Wednesday, July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different products. >>

Wednesday, July 18, 2007

New metric integrates newspaper readership with the online audience

Newspaper publishers may get a bump in their online rankings thanks to a new metrics service. Audience-FAX is said to reflect the actual reach and readership of newspapers. >>

Tuesday, July 17, 2007

PodBridge develops mid-roll ad delivery platform

PodBridge and Personal Life Media have teamed up to develop an ad-serving platform that also measures the audience of the weekly shows from PLM. By offering measurement services in addition to ads, the platform allows advertisers to see just who their ads appeal to. >>

Tuesday, July 17, 2007

Standards and practices to be developed for podcast ads

Advertisers and marketers wanting a bit of input into the developing markets of podcast and other audio/video content may get their chance. The Association for Downloadable Content (ADM), a recently formed professional organization, is creating a list of standards for the industry and is opening for membership. >>

Monday, July 16, 2007

Coremetrics testing behavioral email marketing tool

Testing of Coremetrics’ LIVEmail 2.0 has begun. The updated automated email marketing application will help marketers identify the right offers for the right recipients at the right time. >>

Monday, July 16, 2007

Teens prefer real world not virtual activities

This may come as a surprise to some marketers, but the teen market may actually prefer real world fun - dating, games and shopping - to virtual alternatives. >>

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