Trends & Ideas

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Friday, July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms of advertising continue to rise. >>

Friday, July 31, 2009

Internet Marketing 101: Setting your niche apart

It happens online and offline: a business opens but the traffic never materializes. A few months later that business folds, leaving only a sad storefront in its wake. Online the story is the same, but there are steps to be taken to find traffic, keep it coming and keep your business going. >>

Friday, July 31, 2009

Tough economy finds more surfing the job sites

Although job sites are always a hotbed of traffic, over the past few months as the economy has continued its downward spiral traffic has gotten even hotter. Metrics firm comScore finds that traffic to career websites has reached more than 65 million unique users, an increase of 10% year over year (YoY). >>

Thursday, July 30, 2009

Ho-ho-how long until Christmas campaigns begin?

Hands up all those who have started marketing for the upcoming Christmas season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. >>

Thursday, July 30, 2009

PQ Media: WOM spend to reach $3 billion

Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach $3 billion. >>

Thursday, July 30, 2009

Translation pushes global spam rates

Looking for good news on the SPAM front? Don't look for it here. According to the latest research from MessageLabs, the global SPAM rate is now over 90%. According to the report some European countries are seeing SPAM rates of 95% and more, and in the US the SPAM rate is hovering at more than 85%. Is it any wonder some email marketers aren't sure where to turn? >>

Thursday, July 30, 2009

Dotomi offers multivariate testing for display ads

If you think you've got not time for ad testing prior to a campaign launch, a new tool from personalized display ad provider Dotomi could change your mind. This week the company launched a multivariate display ad testing platform which gives marketers the ability to test different ad aspects at the same time, cutting down on the time needed for testing. >>

Thursday, July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big step for most new online marketers. Here are a few tips from two marketers building their businesses online. >>

Tuesday, July 28, 2009

Click fraud down 3%, click fraud up 1.2%, which number is right?

If you're confused about the latest click fraud reports, you're probably not alone. Last week Anchor Intelligence announced that, for Q2 2009, click fraud increased just over 1% to reach 22.9%. But, according to the latest ClickForensics numbers, click fraud decreased by just over 3% in Q2 to about 12%. Which metric is right and which should marketers listen to? >>

Tuesday, July 28, 2009

Internet Marketing 101: Developing Your Niche

With 30% of the US workforce now self-employed and the unemployment rate increasing on a near-monthly basis, even more consumers are looking for ways to work for themselves rather than working for a large corporation. The problem? Getting started isn't easy, whether starting an online business or an offline business. In BizReport's chat with Andrew Morden of the Internet Marketing Center, he suggests finding and developing a niche marketing. >>

Tuesday, July 28, 2009

Pew: Over half of Americans are mobile

According to the latest research from the Pew Research Center's Internet & American Life Project 56% of Americans have now accessed the Internet wirelessly. Laptops, mobile devices, gaming consoles and MP3 players are pushing even more consumers into the online world according to the report. >>

Tuesday, July 28, 2009

Do your products need a make-over?

Chances are, if you're a consumer packaged goods (CPG) marketer, consumers are not buying products because of the packaging. They are buying strictly because this is what they have purchased in the past. Not a bad thing, but when trying to engage new consumers to try a product, marketers may have problems. >>

Monday, July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>

Monday, July 27, 2009

AMP Agency acquires Rock Coast Media

The addition of Rock Coast Media to AMP Agency's profile will give the online marketing firm a new solution: search marketing. Interactive agency Rock Coast Media focuses on SEM, SEO and social media. >>

Friday, July 24, 2009

Study: Social does pay

Much has been said of late about what should and shouldn't be done in the social marketplace, but if you're still wondering if social marketing pays or is simply another place to play, read on. According to a recent study from Altimeter Group and social platform Wetpaint, brands active in the social space saw revenues increase by about 18% over the past year. >>

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