Trends & Ideas

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Monday, August 10, 2009

Chinese vs. American consumers: Who is more mobile?

When it comes to the Internet, there are a plethora of ways to connect, engage and convert consumers, but the tried and true method - the computer - may soon be falling to the wayside. According to several reports, mobile connectivity is the wave of the future. Mobile phones, handheld games, laptop computers; all of these devices are getting more play from consumers around the globe. But, did you know that China is leading the way in handheld connectivity? >>

Monday, August 10, 2009

oneTXT launches virtual goods payment solution

Here's one more way to capture the online marketplace: an online virtual goods payment processor. Online content and payment platform oneTXT has launched ORCA, a social transaction platform which allows businesses in the social marketplace an easy way to pay for real and virtual goods. >>

Thursday, August 06, 2009

Study: SMS golden carrot for mobile marketers?

Is your consumer base texting? Chances are they are. According to a new report from Opus Research's Local Mobile Search unit text messaging has reached the tipping point, meaning marketers need to be in the texting market, too. SMS messaging, according to the report, is now generating greater responses than online display ads. >>

Thursday, August 06, 2009

NRF: Back to school blues?

There are two seasons marketers both dread and look forward to: holiday shopping and back to school shopping. Unfortunately, the 2009 back to school spend may fall shy of marketers hopes and expectations. According to the National Retail Federation's 2009 Back to School Survey, spending will decline by nearly 10%. >>

Thursday, August 06, 2009

Internet Marketing 101: CPG advisory board launched by Tribal Fusion

A group of advertising veterans, along with digital marketing company Tribal Fusion, have teamed together to help consumer package goods (CPG) advertisers better control ad campaigns. By offering advice and best practices for campaign implementation, the board hopes to give CPG marketers a better starting place. >>

Wednesday, August 05, 2009

Mobile video success for MSNBC.com

July saw a new mobile traffic record set for MSNBC.com's properties following the introduction of video into their mobile web offerings. >>

Wednesday, August 05, 2009

New Jivox platform offers video, images and audio

Small businesses interested in video advertising but without a big advertising budget may be interested in a new platform from Jivox. Today the online video ad platform launches a new suite of tools to help small businesses compete in the video marketplace - by creating free ads. >>

Wednesday, August 05, 2009

BlueKai launches certification program

Online data exchange BlueKai has launched a certification program to help online marketers figure out which consumers actually are 'in market' consumers. Although many consumers purport to be in the market for a certain good or program, many are simply surfing the Internet and may or may not be in the market. >>

Wednesday, August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases. >>

Tuesday, August 04, 2009

Twitter: United and JetBlue "twares" going "cheep"

Twitter is being used in many ways by many different businesses. Even the airlines are onboard. Where as once they were offering customer service and flight information via the popular microblogging platform some are now promoting Twitter-only deals on airfares, too. >>

Tuesday, August 04, 2009

AudienceScience delivers personalized ads immediately

When it comes to today's online marketing efforts targeting is key and connecting with the consumer a must. Enter a new option from AudienceScience which allows ads to be personalized and sent to specific online consumers at a moment's notice. The offering, called Audience Relevant Messaging (ARM) serves individualized ads based on consumer interests and intent to purchase moves. >>

Tuesday, August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35% of all online consumers are now watching online video content. >>

Monday, August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as the result of organic listings on Bing's engine are 55% more likely to click on an advertisement than those who arrive on-site from Google's engine. >>

Monday, August 03, 2009

Weather Underground allows targeting to zip code level

A new partnership between online weather service Weather Underground and Nielsen Claritas allows marketers to target ads to the zip code level. The partnership gives marketers the ability to target user base segments to the more than 4,000 Nielsen @Plan profile points. >>

Monday, August 03, 2009

AdNectar: Virtual goods a hot market for consumers

Wonder how to connect with your target market? Virtual goods advertising network AdNectar suggests virtual goods - the kind given to friends on social networks such as Facebook. According to the company the virtual goods market has reached $1.6 billion and is growing at a 36% year over year rate. >>

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