BizReport : Trends & Ideas

Trends & Ideas

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Thursday, August 16, 2007

Ethnic targeting in U.K. just got easier

A new ad network has been set up to allow advertisers easier access to the burgeoning Asian communities across the U.K. >>

Thursday, August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications. >>

Thursday, August 16, 2007

AOL's GameDaily revamp includes social features

The world of gaming is going social. With AOL's revamped GameDaily set to include user reviews, widgets and other rich media resources, users - and advertisers - have a lot more to look forward to. >>

Wednesday, August 15, 2007

“Flick to Click” new shopping trend

British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian. >>

Wednesday, August 15, 2007

Hitwise election center will track political websites

With just over a year before the next presidential election in the United States, politicians are hitting the pavement and the world wide web. To help clear the air surrounding many of the new sites, online metrix firm Hitwise has launched a data center for political websites. >>

Wednesday, August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association. >>

Tuesday, August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week. >>

Monday, August 13, 2007

Content more popular than search or commerce

Internet users are spending more time on content than communication and commerce, according to the latest findings by the Online Publishers Association. >>

Friday, August 10, 2007

Google alters top ad placement formula

In the coming weeks, Google will be changing the algorithm that determines which ads will feature in the top placement spots, above the organic search results. >>

Friday, August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Thursday, August 09, 2007

Poor online video experience off-putting to users

With online video on the increase as a marketing tool, marketers need to focus on the quality of the video content, and its delivery, to ensure a flawless user experience. >>

Thursday, August 09, 2007

In-game ads boost brand recognition

In-game ads are good for business. That is the result of a recent study from Microsoft's Massive, an in-game advertising network. Researchers found that not only do in-game ads increase brand recognition but these ads are also impacting purchasing decisions. >>

Wednesday, August 08, 2007

Gold rush ahead for Internet TV advertising

Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions. >>

Wednesday, August 08, 2007

Incentives may help magazines regain a foothold

Magazine publishers are jumping to incentivize their products, hoping that offering freebies will help them increase their flagging profiles. Online video ad network AdPerk is helping, offering users who watch online videos free magazines. >>

Wednesday, August 08, 2007

Newspaper readers prefer online access

New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>

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