Trends & Ideas

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Tuesday, August 18, 2009

comScore: Video surges as major news stories break

For perhaps the first time, a link has been seen between news headlines and online video viewing. comScore researchers found in June that major and breaking news headlines drove a surge in video viewing as more than 157 million viewers logged on. >>

Tuesday, August 18, 2009

JangoMail integrates SMTP Relay with Gmail

Permission based email marketing software company JangoMail has integrated their SMTP Relay with Gmail, allowing email marketers to send messages from a custom domain rather than 'on behalf of' type messages from the past. From a marketing standpoint, the messages sent from a domain rather than 'on behalf of' are more likely to be seen and clicked on by consumers. >>

Friday, August 14, 2009

Five reasons you should be testing email marketing campaigns

There's an easy way to ascertain an email's performance in terms of creative, frequency, content and even deliverability and that's by testing. Yet, according to figures recently released by marketing services firm eROI, just over a third of email marketers neglect to do so. If you're one of them, here are five reasons that might change your mind. >>

Friday, August 14, 2009

PointRoll puts Twitter in ad units

The latest marketing tool from PointRoll takes social marketing to a new level by placing Twitter capabilities into ad units. For about one year PointRoll has offered streaming tweets to marketers, but the new offering places a Twitter portal into an ad unit, making it more accessible. >>

Thursday, August 13, 2009

Nielsen: Bing still showing growth

When it comes to search, there is little change month to month, but the little changes are beginning to add up. At least a little. According to the latest report from Nielsen Online Google still leads the search pack with nearly 65% share of searches. However, newcomer Bing continues to show strong growth. >>

Thursday, August 13, 2009

ClickForensics launches dashboard for ad networks, publishers

A new tool from ClickForensics should help to monitor website traffic. The dash launched this week and can be used by advertising networks and publishers to monitor where traffic originates; by monitor traffic sources, networks and publishers can better determine where the most reliable traffic is coming from. >>

Thursday, August 13, 2009

ClickTale launches heatmap solution

Pay per click marketers may get a leg up from a new addition to ClickTale's suite of tools. The new Click Heatmap is a way for marketers to see every click on each page, even clicks which are only attempted. This should give marketers more insight into who is visiting, who is in-market and who is simply looking around. >>

Wednesday, August 12, 2009

MORI: Newspapers sending consumers to stores

Newspaper readerships may be dwindling, but there is another reason to try newspaper advertising. When it comes to shopping - online and offline - consumers are still pushed into stores by newspaper ads and information. According to a new report from the MORI Research nearly two thirds (69%) of Americans make shopping plans based on newspaper ads. >>

Wednesday, August 12, 2009

Tool identifies consumer intent for marketers

Want a better grasp on consumers visiting your website? A new tool from OpenAmplify may help by identifying consumer intent; the identification is based on linguistics and works by taking apart parts of conversations to determine what is meant. >>

Tuesday, August 11, 2009

33% of online videos shared by consumers

Here is one more reason to invest in online video: according to a new study from Yahoo, Interpret LLC, Warner Bros. Media Research, Havas Digital and Omnicom's PHD one-third of all online videos are shared by consumers. Researchers also found that consumers are now more likely to engage with online video ads than with television ads. >>

Tuesday, August 11, 2009

Teracent launches video ad optimization platform

A new platform from Teracent Corporation could give marketers a leg up in video advertising. The platform gives agencies and brand marketers the ability to optimize video ads for relevancy. The platform further reduces the costs associated with video advertising by making the clips more relevant to the consumer. >>

Tuesday, August 11, 2009

MerchantCircle, Demand Media partner for social solution

A new partnership between MerchantCircle and Demand Media should give marketers another way to harness social networking. MerchantCircle, a social network of local businesses, and Demand Media, a distributed social media company, will work together to give marketers a new way to deliver specific content and domain name services to businesses. >>

Monday, August 10, 2009

Online marketers harness the power of crowds

Savvy online businesses are beginning to realize the power of crowdsourcing, in particular online marketers who are increasingly opening up the tasks of designing ads, writing copy and even marketing research to large groups of people across the globe. >>

Monday, August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad spend was $14.7 billion. The only bright spot? The Japanese marketplace, which saw slight gains for the quarter. >>

Monday, August 10, 2009

Bing, bing, bing goes the Internet buzz

Consider this. Reports say that approximately $100 million was spent by one ad agency promoting Microsoft's new search engine. However, the most talked about element of Bing's campaign is the Bing jingle contest that cost the princely sum of $500 by way of an American Express card prize for the winning entry. >>

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