Trends & Ideas

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Monday, August 24, 2009

Tata platform offers DDoS detection

A new offering from Tata Communications could give online publishers and marketers better security when it comes to the online marketplace. Called Internet Clean Pipe, the platform offers DDOS protection, giving online businesses secure bandwidth in which to do business. >>

Monday, August 24, 2009

ForeSee links customer satisfaction with search engine satisfaction

Everyone wants a happy customer but many customers leave websites unhappy for one reason or another. A new study from ForeSee Results links that unhappiness to search engines. According to the report brand loyalty can actually increase or decrease based on a customer's experience with a search engine. >>

Friday, August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one report suggests mobile marketing will be personalized marketing by 2020. >>

Friday, August 21, 2009

Study: Gamers gaming to relieve stress

Have you ever wondered why so many consumers are playing online games? The answer may be simpler than you thought: according to a recent study from GSN's WorldWinner.com consumers are gaming to relieve stress, improve mood and forget about their problems. >>

Thursday, August 20, 2009

Hitwise: Consumers using more specific search terms for online vouchers

The popularity of vouchers among Internet users continues to rise. According to new data from Hitwise, UK Internet searches by bargain hunters have risen significantly and search terms are getting more specific. >>

Thursday, August 20, 2009

comScore: Broadbrand growth higher in the country

In America there is a saying - life is slower in the country. Meaning that outside of big cities there are fewer problems and fewer amenities. That is still true except in one respect: broadband growth. According to a new report from online metrics firm comScore broadband is now growing faster in rural areas than in city areas, most likely because of cable providers moving into the broadband area. >>

Thursday, August 20, 2009

Ripple6 offers on-demand monetization

Social marketers, listen closely. A new platform from social media services provider Ripple6 could boost monetization quickly. The platform, called OnDemand, allows social marketers to implement new monetization opportunities quickly and easily. >>

Thursday, August 20, 2009

MerchantCircle, Web.com partner for advanced analytics

As summer begins to wrap up, merchants across the Internet are looking for new outlets and better planning for holiday campaigns. A partnership between MerchantCircle and Web.com could help by giving online merchants deeper analytics. The partnership brings MerchantCircle business owner member numbers to more than 900,000. >>

Wednesday, August 19, 2009

Partnership takes cable ads to the web

Cable advertisers in some areas may get a boost from a new partnership between online video advertising company Mixpo and National Cable Communications. The partnership would allow marketers to easily take cable ads onto the Internet, to reach more consumers. Ads could be locally targeted and interactive with the partnership. >>

Wednesday, August 19, 2009

Forecast: Online video spend to reach $4 billion by 2013

New research from eMarketer could have more marketers thinking video in the future. According to the new report online video ad spending will quadruple over the next four years, growing from $1 billion in 2009 to just over $4 billion by 2013. Impossible in the current economy? Not so, according to the report. >>

Wednesday, August 19, 2009

Solution allows CPG marketers to measure offline purchases

A new solution from Tribal Fusion allows consumer package goods (CPG) marketers to measure the effectiveness of online campaigns. The platform, called Sales Impact Solution, allows marketers to measure how online ad campaigns effect offline purchase decisions. >>

Wednesday, August 19, 2009

Study: Mobile consumers want info now

When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A new report shows that mobile consumers are using handhelds up to 60% more often than they are using laptops. >>

Wednesday, August 19, 2009

Study: Internet as effective for CPG as television

Holding off on an online campaign because consumer package goods (CPG) advertising performs better on television? Stop that thinking and start thinking online because a new study from comScore/dunnhumbyUSA finds that online advertising efforts are now on par with television. Researchers studied the purchasing behavior of two million online consumers to come to their conclusion. >>

Tuesday, August 18, 2009

YuMe video ad network revs up behavioral targeting capabilities

A U.S.-based online video advertising platform is using advanced video tagging technology to enhance the behavioral targeting capability of its advertisers. >>

Tuesday, August 18, 2009

Hitwise: Shoppers beginning to Bing

When it comes to online shopping, etailers need to listen for the 'Bing' of the cash register. According to research from online metrics firm Hitwise, online shoppers are logging on to Bing to shop since Microsoft announced a double cashback incentive for shopping there. The incentive kicks in when shoppers use Bing Shopping for both search queries and online purchases. >>

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