Trends & Ideas

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Tuesday, September 08, 2009

PointRoll expands publisher services

With more brands and marketers creating their own content and becoming publishers of blogs, newsletters and other online material, most are looking around for more in-depth solutions to make the most of such content. An expanded platform from PointRoll could be of service to many as it offers publishers the ability to serve high-impact ads as well as custom programs. >>

Monday, September 07, 2009

eBillme enables e-commerce using cash

In the U.S. alone, there are around 72 million people who aren't able to make online purchases. Now, thanks to a new payment service from eBillme, those millions can now log on and start shopping - with cash. >>

Monday, September 07, 2009

ARvertising: Space-age techniques engage consumers with print ads

How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality. >>

Friday, September 04, 2009

Internet Marketing 101: Why you should think ahead for ecommerce results

Although online shopping has been around nearly as long as the Internet, it has only begun gaining real traction over the past three to four years. But, already it is changing the way consumers shop, which is why marketers must think ahead when planning an ecommerce strategy. >>

Friday, September 04, 2009

GSMA chooses comScore as UK mobile metrics partner

The GSMA has chosen comScore to be its measurement partner for the Mobile Media Metrics (MMM) commercial implementation in the UK. This means that comScore will provide the metrics for the GSMA; some data will be available later this year but the full commercial launch comes next year. >>

Thursday, September 03, 2009

Report: Newspaper website traffic on the upswing

When it comes to newspapers, many brands and advertisers are closing their advertising budgets. But that action may be separating them from a growing consumer base. A recent report from the Newspaper Association of America and Nielsen Online shows that one-third of all Internet traffic is going to newspaper websites, a number no marketer should ignore. >>

Thursday, September 03, 2009

Knowledge Networks: Mobile video skyrockets

When it comes to video, mobility may be the key for marketers. According to a new report from Knowledge Networks, video enabled mobile technology has skyrocketed over the past three years among nearly all age groups. Mobile phones, laptop computers and even iPods are now used for video and are opening doors for brands with the right message. >>

Thursday, September 03, 2009

Is this a good time to target the housing market?

After several months of bad headlines about the housing market it seems that things are beginning to uptick, at least for American househunters and real estate professionals. According to the Nielsen Company new home sales were up in July and visitors to the top real estate websites were also up. So, is it time to dust off those ads and retarget consumers in the housing market? >>

Wednesday, September 02, 2009

Eyeblaster: New display ad formats demand new ad metrics

As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". >>

Wednesday, September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913 million, however, the real push is still a few years off. >>

Wednesday, September 02, 2009

Internet Marketing 101: Why you should target students

When it comes to spending the younger generations may have a leg up on their parents and grandparents - even if the parents and grandparents technically have more money than the kids. That, according to a new Harris Interactive/Alloy Media + Marketing poll. According to the research the 13.8 million college students going back to school this fall holds a record $250 billion in discretionary spending. This is an important concept to grasp, especially for new online businesses. Etailers to online brands need to know how different consumer groups are spending in order to target most effectively. >>

Wednesday, September 02, 2009

Partnership allows tracking across multiple mobile publishers

Mobile marketers take note. A new partnership between Eyeblaster and Ringleader Digital could help track consumers throughout the mobile space, giving marketers a better handle on how to target them. The platform offers mobile marketers the ability to serve ads through multiple mobile publishers and track consumers across different publishing hubs as well. >>

Tuesday, September 01, 2009

SpotMixer offers video ad creation for AdWords advertisers

Video marketers have one more way to attract attention through Google's AdWords platform. A partnership between SpotMixer and Google will place SpotMixer's video creation technology in Google's In-Stream Video Ads through AdWords. This gives marketers the ability to quickly create and distribute video ads on Google's Content Network or through YouTube. >>

Tuesday, September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some marketers are turning away from possibly over-exposed mommy blogs in exchange for less known - and possibly hotter - daddy blogs. >>

Tuesday, September 01, 2009

Study: Consumers still not keen on spending

Wall Street may be hopping, the stock market may be up but consumers still aren't buying. Literally. According to a new Harris Interactive Poll. According to the report more than three quarters of Americans have changed the way they spend by cutting back. Of those only about 24% have increased their spending in recent weeks as word that the economy is rebounding has begun to spread. >>

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