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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, June 14, 2017

New tool enables publishers to quantify detailed cross-device engagement

A current challenge for publishers is the measurement of people's cross-device behavior from a single source. However, a new product from Verto Analytics solves this problem giving publishers an accurate picture of their unduplicated audience across devices. >>

Tuesday, June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1 over preroll and other mandatory viewing video options. >>

Tuesday, June 13, 2017

Offensive content could kill brands

Consumers are more conscious of the content associated with brands, so much that many say they would switch brands if their ads are placed near something offensive. That's the word from the CMO Council. The new study "How Brands Annoy Fans" found that nearly half of consumers would 'rethink purchasing' from brands whose ads are placed near offensive digital content. >>

Tuesday, June 13, 2017

Ad Roundup: Tools for traffic, ad placement

In today's advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic sources, get their information to customers, and optimize content. >>

Monday, June 12, 2017

New report reveals viewing on a TV set an 'and' not an 'or'

The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. >>

Monday, June 12, 2017

Top 3 mistakes new SMBs make

There is never a second chance to make a first impression - it's true in relationships and it's true in business. But, in addition to small businesses being ready for customers, there are other ways SMBs can put their best foot forward. Here are three mistakes many new small businesses make - and how to avoid them. >>

Friday, June 09, 2017

Ad Roundup: Data behind new release, name change

In today's advertising roundup: data. It's key to two new announcements in the digital space: one, a name change, and the other a new tool for businesses. >>

Friday, June 09, 2017

Expert: Top tips to incorporate RCS messaging

According to comScore, about half of mobile consumers are downloading no new apps (per month), which has brands more focused on SMS and RCS messaging. But, with RCS so new, how can brands ensure they're properly prepped? >>

Friday, June 09, 2017

Nielsen: Awareness of VR/AR devices more than doubles

As VR and AR software and hardware availability and adoption slowly increases, who are the early adopters and is there a difference between gamers and the regular consumer electronics market. >>

Thursday, June 08, 2017

Survey finds emailers struggling to prioritize

For many emailers, finding the right focus for their messaging continues to be a struggle. That, according to a new Emma report which indicates a gap between the internal goals a business has, and meeting customer goals. >>

Thursday, June 08, 2017

Expert IDs most-needed start-up tools

Computers, ergonomic chairs and equipment, funding. These are things all businesses need in 2017, but they aren't the only things. JotForm's Aytekin Tank identifies 5 must-haves for every start-up. >>

Wednesday, June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be less holistic. Here are three areas where businesses need to put more training. >>

Wednesday, June 07, 2017

Ad Roundup: Releases for video, data

In today's advertising roundup, two new releases into the digital space, with both data and video at their core. And, a name change for an omni-channel experience platform. >>

Wednesday, June 07, 2017

Study: Virtual Assistants pushing ecommerce

While virtual assistants like Apple's Siri, Amazon's Echo, and Google's Home have been shown to impact how all consumers shop, men are the most likely to be influenced by their virtual assistants to make purchases while women are more likely to use their assistant for news and other media consumption. >>

Wednesday, June 07, 2017

Biggest stressor in U.S. workplace is fear of losing jobs to AI, new tech

Losing jobs to new technology or artificial intelligence is the biggest fear in U.S. workplaces, according to new research from online learning platform, Udemy, prompting many to invest their own money in professional development. >>

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