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BizReport : Trends & Ideas

Trends & Ideas

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Friday, March 09, 2018

Top 5 tax tips for SMBs

Tax season is in full swing and many small businesses are wondering how new tax laws might impact their bottom line. A new survey from Rocket Lawyer found only about 12% plan to incorporate to benefit from the new US tax laws this year, and that only about one third (35%) plan to talk with an attorney about their options. But, incorporation might be the right thing for SMBs' bottom line. Here are five tips for small businesses to navigate this tax season - and the new tax laws. >>

Thursday, March 08, 2018

Studies find SMBs optimistic, more remote work expected

Two new reports find the future bright for small businesses and for teleworkers. According to data about half of American jobs will be held by remote workers within the next two years. Meanwhile, Hispanic SMB owners are optimistic about their future. >>

Tuesday, March 06, 2018

Survey: Consumers will share info for better experiences

In the ecommerce game, personal data will become a bigger buzzword. That is, according to Episerver, because more consumers are willing to give up their personal information in exchange for a better - i.e. more targeted - online shopping experience. >>

Thursday, March 01, 2018

Checkouts, payments key to retailer growth

Vyze has released new data this week, and among the top findings are this: that retailers are doubling-down on checkout and payment options. According to the report most (60%) believe retail is 'very healthy' currently, and about 80% believe their personal business is 'very healthy'. >>

Wednesday, February 28, 2018

Expert: Why SEM remains an important marketing approach

With the advent of mobile and social marketing mediums, many brands may have let search marketing take a back seat and a smaller portion of the advertising budget. That, according to one expert, is a mistake that should be corrected. >>

Tuesday, February 27, 2018

How to use global sporting events to engage

Global sporting events - like the Olympics, FIFA World Cup, and others - have the ability to unite people from different parts of the globe like no other events can. These events can also unite brands and customers - if the message and experience are seamless. Here are three tips to create a multi-platform, branded message during these events. >>

Saturday, February 24, 2018

Anatomy of a good push notification

Smartphones, tablets, smartwatches. All these offer the ability for brands to 'push' marketing messaging to engaged consumers. But, many are unsure how to approach push notifications as a marketing tool. Here are three tips. >>

Thursday, February 22, 2018

How to protect from phishers using cloud docs

There is a new threat for businesses in the digital space: phishers have begun pushing into cloud-based and document sharing services, using these collaborative platforms to attack businesses. Many are disguising themselves as trusted brands including Google Docs and even Outlook. Here's how to protect your business. >>

Tuesday, February 20, 2018

Experts believe cookies are dead, but what will replace them?

New data out from Viant indicates most executives believe the data-cookie is living on borrowed time. In fact most (64%) believe marketers will stop relying on probabilistic data points like cookies within the next two years. The question in, what might replace this measurement device? >>

Monday, February 19, 2018

How to update your social marketing creative processes

Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results. >>

Tuesday, February 13, 2018

Will Amazon's new moves cement them as a retail leader?

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements. >>

Monday, February 12, 2018

Ad blocking and anti-ad blocking an "escalating arms race"

Google is turning on its native ad blocker this week, but in what is being dubbed an "escalating arms race" more publishers than ever are using anti-ad blocking technology according to new research from the University of California (Riverside). >>

Friday, February 09, 2018

More cybercrime, more consumers wanting protection

New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY. >>

Thursday, February 08, 2018

Third of consumers will spend more after positive chatbot experience

Get your chatbot strategy right and consumers will spend more money with you, according to new research from Globant company, PointSource. >>

Wednesday, February 07, 2018

Expert: Facebook earnings call signals 'golden age' for video

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43% higher through Q4 2017. >>

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