BizReport : Trends & Ideas

Trends & Ideas

Monday, May 13, 2013

Two releases aim to simplify mobile, social for brands

Two new releases in the online space are aimed at helping retailers and small businesses better connect with their customer bases. >>

Friday, May 10, 2013

Survey: 75% comfortable with mobile banking

New research from mobile ad firm Mojiva reveals that consumers are becoming increasingly comfortable managing their finances via mobile. >>

Friday, May 10, 2013

How to get more from social

The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: >>

Friday, May 10, 2013

How cause marketing can impact your brand

Cause marketing is not new, it's one of the oldest forms of marketing around. Brands get involved with charitable causes for a variety of reasons, but the Internet and social networks make it even easier for a brand to show support; here's how that support can also help the brand. >>

Thursday, May 09, 2013

Study: User experience impacting cart abandon rates

If you're looking for reasons shoppers may be abandoning shopping carts in your online store look no further than the mobile experience you offer. That according to new data out from Jumio. Researchers found that mobiles, especially, are susceptible to the 'bad experience' rule with 66% of mobiles abandoning a purchase because of check-out issues. >>

Thursday, May 09, 2013

PIPsters: a new breed of consumers selling their personal data for cash

Marketers want consumer data - they collect it and they buy it. Today's savvy consumers know this and some, dubbed PIPsters by a new report, are happy to hand over their personal information for cash. >>

Thursday, May 09, 2013

If you're happy and you know it, tell your phone

Facebook may ask you how you're feeling, but a new app developed by scientists at the UK's Cambridge University uses smartphone sensors and psychological feedback to tell you how you're feeling. >>

Thursday, May 09, 2013

Study: Couponers pushing product launches

Want your next product launch to have a bit more of a bang? Consider targeting digital coupon users as part of the campaign. That, according to new data out from Coupons.com which indicates that digital coupon users are some of the first to try new products - especially when coupons are offered. >>

Thursday, May 09, 2013

Tool from YANGAROO to simplify traffic, integrations

Online or offline one area that can hang up advertising traffic - as in, getting the ads to the right place at the right time - is the distribution system in place. Some systems require workers to enter information from form to form, increasing the risk that some aspect of that filing will be mis-entered. Enter a new solution from YANGAROO set up to simplify that process. >>

Wednesday, May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although the use of QR Codes remains low. >>

Wednesday, May 08, 2013

Top tips for multi-screen optimization

Getting a business website up and running was once a simple thing. Now, with more and more consumers engaging via multiple devices with various screen sizes, that 'simple website' is not the best approach. Here are our expert's top tips for optimizing sites across screens: >>

Wednesday, May 08, 2013

App Report: Social key to app marketing

How are consumers finding apps? And what is keeping them engaged with their favorite apps? New data out from AppsFlyer shows social is one key tool to the marketing of apps, along with searching. >>

Wednesday, May 08, 2013

Report: Tab-users most interested in email, gaming, surfing

When it comes to mobile, specifically tablets, users may be doing less than we think. That 'less', though, doesn't mean spending fewer minutes. According to new data out from BuyVia, there are three things tablet users are most likely to do while online: >>

Tuesday, May 07, 2013

Survey: More SMBs turning to mobile

Bigger brands may have more money for mobile enterprises but small businesses aren't sitting back. New data out from Constant Contact finds that 66% of SMBs are using mobile technology already; the bad news: those SMBs who are 'holding out' don't plan to change their no-mobile approach. >>

Tuesday, May 07, 2013

Marin upgrades Facebook ad options

Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network. >>