BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, September 25, 2007

Survey: economy will push more ad dollars online

With more and more advertisers looking for a better return on their investments, many are considering online platforms to get it. According to a recent study for MediaPost, the current economy will push even more advertising dollars into the online space as we move into 2008. >>

Monday, September 24, 2007

Quarter of U.S. adults visit local TV websites

Around one in four U.S. adults have visited a local television website in the past month, according to a new study, and that figure is expected to rise over the next year. >>

Monday, September 24, 2007

Nielsen: overall ad spending declines

It isn't a large decline, but according to the latest information from The Nielsen Company, overall ad spending dropped about half of a percentage point for the first half of 2007. According to the report, there were some large gains - in categories like Internet advertising - and some large declines - in categories like newspaper advertising. >>

Friday, September 21, 2007

Canadians get their news online

The online readership of newspapers in Canada is growing faster than for print versions, according to recent figures announced by the Newspaper Audience Databank Inc. >>

Thursday, September 20, 2007

Surfers sacrifice social life to spend time online

A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology is eating away at people’s social lives. >>

Wednesday, September 19, 2007

Social networkers fake profile information

In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading. >>

Wednesday, September 19, 2007

Online retailers spruce up their websites

Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift. >>

Tuesday, September 18, 2007

MySpace profiles analyzed for ad targeting

Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>

Tuesday, September 18, 2007

Online travel industry adapts to consumer wants

With more consumers turning to online resources to plan vacations and daytrips, it is no wonder that travel websites are among the early adopters of features that consumers really want. According to a recent report from Tealeaf, online travel sales will reach $142 billion this year. >>

Tuesday, September 18, 2007

GodTube.com U.S.'s fastest growing website

Christian-oriented websites are cropping up all the time, but recently strives have been made by religious websites to move in to the online social and video space. >>

Tuesday, September 18, 2007

AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>

Monday, September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>

Monday, September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. >>

Monday, September 17, 2007

New ruling on meaning behind "continue" button

Simply providing a link to your website’s terms and conditions, and positioning it above the “continue” button, has been ruled as a satisfactory practice by the U.S. Court of Appeal. >>

Monday, September 17, 2007

Platform could explain how campaigns are doing

Do you ever wonder if your ad campaign is performing at it's peak? Do you want to know how to make a campaign perform better online? A new offering from Organic, a digital communications agency, could hold the answers in a new platform that offers an assessment of online ad campaigns. >>

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