Trends & Ideas

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Wednesday, September 09, 2009

Increase loyalty, value with on-site price comparison tools

Consumers spend a lot of their online time researching purchases. Much of their research is done on dedicated price comparison websites. Online retailers could increase loyalty and sales by encouraging consumers to conduct price comparison research within the confines of their own online stores. >>

Wednesday, September 09, 2009

Online shoppers want ship-to-store option

So, you have a bricks and mortar store, an e-commerce website and even a mail-order catalog - you're truly a multi-channel retailer. But what if your customers want to mix it up a little and buy online but collect from a store? >>

Wednesday, September 09, 2009

Visible Technologies extends truCAST platform

Marketers wanting more control or simply more information on social marketing efforts should check out the revamped truCAST program available through Visible Technologies. This week the company repackaged the suite of tools and added one new function: truPULSE, which give marketers the ability to manage social conversations in real-time. >>

Wednesday, September 09, 2009

eXelate adds video ad networks to exchange

Want more from that next online video campaign? The right targeting could be a huge benefit for brand marketers in the video space and a new program from eXelate could be the key. eXelate has launched a new 'Access + Partner Program' which gives marketers the ability to better target video ads to improve the overall performance. >>

Wednesday, September 09, 2009

Internet Marketing 101: Bizmore launches, promising to answer business questions

As an entrepreneur starting out, you may have the business plan and you may know where you want to be. But, do you know how to get there? And perhaps more importantly do you know the questions to ask to keep your businesses running at peak performance? New platform Bizmore vows to help small and medium sized businesses answer questions such as these. >>

Wednesday, September 09, 2009

Summer headlines drive traffic to government websites

Looking for answers from healthcare to car programs, consumers pushed more traffic onto government websites throughout July in the US. According to a new comScore report more than 81 million Americans visited a government website, about 42% of the total online audience. >>

Tuesday, September 08, 2009

Silver surfers seek out discounts, vouchers online

As silver surfers become more comfortable with the Internet and computers they are spending more time and money online, according to a new study from UK-based marketing consultancy Millennium. But saving money while shopping online is also a priority. >>

Tuesday, September 08, 2009

Report: Holiday spend could be dull in '09

If you're tired of the doom-and-gloom reports about the global economy there is good news. Many news organizations are reporting that the recession is nearly over. The bad news? Consumers aren't paying attention and continue to save rather than spend. According to a new Harris Interactive poll, on behalf of ING Direct, 34% of consumers plan to spend less this holiday season than they did in 2008. >>

Tuesday, September 08, 2009

USPS: 63% of mail is advertising

It may come as a surprise - then again maybe not - that direct mail advertisers are competing against one another for the attention of a small number of households. According to a recent USPS study, nearly two-thirds (63%) of the mail received by households in the US was actually advertisements rather than cards, letters or postcards from friends. >>

Tuesday, September 08, 2009

PointRoll expands publisher services

With more brands and marketers creating their own content and becoming publishers of blogs, newsletters and other online material, most are looking around for more in-depth solutions to make the most of such content. An expanded platform from PointRoll could be of service to many as it offers publishers the ability to serve high-impact ads as well as custom programs. >>

Monday, September 07, 2009

eBillme enables e-commerce using cash

In the U.S. alone, there are around 72 million people who aren't able to make online purchases. Now, thanks to a new payment service from eBillme, those millions can now log on and start shopping - with cash. >>

Monday, September 07, 2009

ARvertising: Space-age techniques engage consumers with print ads

How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality. >>

Friday, September 04, 2009

Internet Marketing 101: Why you should think ahead for ecommerce results

Although online shopping has been around nearly as long as the Internet, it has only begun gaining real traction over the past three to four years. But, already it is changing the way consumers shop, which is why marketers must think ahead when planning an ecommerce strategy. >>

Friday, September 04, 2009

GSMA chooses comScore as UK mobile metrics partner

The GSMA has chosen comScore to be its measurement partner for the Mobile Media Metrics (MMM) commercial implementation in the UK. This means that comScore will provide the metrics for the GSMA; some data will be available later this year but the full commercial launch comes next year. >>

Thursday, September 03, 2009

Report: Newspaper website traffic on the upswing

When it comes to newspapers, many brands and advertisers are closing their advertising budgets. But that action may be separating them from a growing consumer base. A recent report from the Newspaper Association of America and Nielsen Online shows that one-third of all Internet traffic is going to newspaper websites, a number no marketer should ignore. >>

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