BizReport : Trends & Ideas

Trends & Ideas

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Thursday, October 11, 2007

Major U.K. national newspapers see online growth

The Guardian remains the U.K.’s most popular online newspaper, but it’s by no means the fastest growing, according to Nielsen//NetRatings. >>

Thursday, October 11, 2007

Online automobile buyers like images and video

A new study by CarGurus.com, an online automobile community, found that a picture is worth a thousand words when it comes to advertising autos on the web. The proliferation of broadband means many more consumers are able, and want, to view multi-media presentations and imagery. >>

Thursday, October 11, 2007

Video ad overlay is next for blinkx

A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites. >>

Wednesday, October 10, 2007

Baidu and NHN enter global search top five

Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity. >>

Wednesday, October 10, 2007

Sony announces new in-game ad business unit

Sony Computer Entertainment America has announced a new business unit dedicated to in-game advertising. >>

Wednesday, October 10, 2007

Newspapers may get a boost from AdGet

With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue. >>

Tuesday, October 09, 2007

Internet top source of info for auto purchases

More people are prepared to purchase a vehicle online now than they were 6 years ago, according to Capgemini’s ninth annual global automotive study. >>

Tuesday, October 09, 2007

Is Google entering the mobile phone race?

Several reports indicate that Google is going to enter the mobile phone market very soon. According to one report, Google's mobile phone offering will be built using Linux software. >>

Tuesday, October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>

Monday, October 08, 2007

Canadians grow social networking habits

Advertisers should not forget about social marketing in Canada. According to a new study about 37% of Canadians with Internet connections have a visited a social networking website. >>

Monday, October 08, 2007

Forecast: Ad lag will continue for the news industry

With circulation on the downslide for newspapers and fewer viewers tuning in for the nightly news, forecasters are predicting that ad revenue will continue to fall for the news industry. The ad decline will lead to an overall revenue decline according to a new forecast from Outsell Insights. >>

Monday, October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth. >>

Friday, October 05, 2007

BrandTV makes sharing video simple

Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products. >>

Friday, October 05, 2007

Over a third of Internet inaccessible to blind users

E-commerce businesses need to pay attention to recent decisions issued in the class suit action against Target Corp which charges that the company has failed to make its website accessible to blind Internet users. >>

Thursday, October 04, 2007

Microsoft to dominate online advertising?

Steve Ballmer, Microsoft’s Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek. >>

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