BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers. >>

Wednesday, October 24, 2007

Hitwise: Summer retail traffic increased 10%

If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months. >>

Tuesday, October 23, 2007

Bluepulse launches next-gen mobile social application

Forget about simply texting a meeting message. A new platform from Bluepulse, a mobile social messenger, will allow users to connect with known friends and groups and add to their friends and groups with the click of a button. >>

Tuesday, October 23, 2007

Hitwise to supply ecommerce data weekly

Hitwise has launched a new retail data center which will provide e-tailers with weekly updates on shopping trends. With the launch of the new data center, online marketers don't have to wait for monthly reports from metrics firms. >>

Tuesday, October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>

Monday, October 22, 2007

Google gives webmasters more control over Sitelinks

Google Sitelinks, first officially introduced in September last year, have recently been updated to contain more links and to give webmasters more control over which links are displayed. >>

Monday, October 22, 2007

ClickForensics: Click fraud reaches 16%

It seems that click fraud rates cannot be stopped. The latest research from ClickForensics indicates that click fraud rose just under 3% from Q3 2006, reaching 16.2% overall. Q3 2006 saw click fraud numbers reach 13.8%. >>

Friday, October 19, 2007

AdReady Launches New Platform

A new platform has launched that purports to make online advertising much simpler for marketers. The platform is geared to make creating and running online campaigns easier for all business sizes. >>

Thursday, October 18, 2007

More consumers plan to buy online this holiday season

The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll. >>

Thursday, October 18, 2007

DoubleClick and Visible World ink video ad deal

DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads. >>

Wednesday, October 17, 2007

Half of leisure travelers book online

Online travel marketers need to pay attention to three distinct types of online travel booker, according to a recently released report from JupiterResearch. >>

Tuesday, October 16, 2007

U.K. e-business calls for tougher fraud penalties

Internet fraud is costing online business millions in lost revenue, and now U.K. e-tailers are calling on the government to issue tougher penalties to convicted cyber fraudsters. >>

Monday, October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>

Monday, October 15, 2007

Forecast: Online advertising to surpass $61 billion

Online publishers will help boost online advertising efforts past the $61 billion mark according to a recent forecast from Forrester Research. Social media will be a huge factor in online ad growth through 2012. >>

Friday, October 12, 2007

IGA to place ads directly into casual games

Casual gamers are likely to begin seeing in-game ads very soon. That is because IGA Worldwide, an in-game advertising firm, has partnered with Merscom, a publishers of several popular casual games such as Jewel Craft. >>

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