BizReport : Trends & Ideas

Trends & Ideas

Monday, November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus. >>

Monday, November 12, 2007

Google upgrades AdWords to offer "placement" targeting

Forget about just targeting a specific website for online ads. An upgrade from Google will allow AdWords advertisers to target specific content within a website. >>

Monday, November 12, 2007

Radio is reaching out through the web

Radio is beginning to find a new foothold on the web. According to a recent report from The Media Audit, nearly one in five surfers (more than 18 million) visited a local radio station website. >>

Friday, November 09, 2007

Borrell: Newspaper online divisions fare well

Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay relevant with advertisers and with consumers. >>

Thursday, November 08, 2007

Youngsters use social networks to communicate

More and more Internet users in the U.K. are choosing to communicate via social networks instead of webmail, according to recently released Hitwise figures. >>

Thursday, November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. >>

Thursday, November 08, 2007

Online advertising spend forecasts revised

The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there’s a downward turn. >>

Thursday, November 08, 2007

Break.com offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored. >>

Wednesday, November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites. >>

Wednesday, November 07, 2007

NRF forecasts modest holiday shopping growth

Consumers plan to spend more this holiday season than in 2006, but they won't break any banks. According to the holiday forecast from the National Retail Federation (NRF) holiday sales will gain only about 4%. >>

Wednesday, November 07, 2007

Growing number of merchants choose PPC

Pay-per-click (PPC) marketing may not be as buzzworthy as mobile or social marketing, but large numbers of merchants continue to push more ad dollars into PPC. According to The 2nd Annual Pay Per Click Stress Survey about 65% of the merchants surveyed have been using PPC ad platforms for three or more years. >>

Wednesday, November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study. >>

Tuesday, November 06, 2007

Advertisers target online influencers, conversations

The online advertising industry’s first ad system that targets influencers and consumers engaged in conversation about a product, brand or service has been one of many big announcements at ad:tech. >>

Tuesday, November 06, 2007

In-call ad platform launched

Consumers spend hours each year waiting for their phone calls to connect. That is wasted time for the consumer - and for the advertiser. A new platform could change that by offering in-call ads. This isn't a new premise but the platform is said to take a different approach than other in-call ad platforms. >>

Tuesday, November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. >>