Trends & Ideas

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Wednesday, October 07, 2009

Survey: Holiday spend could be a record low

Several holiday spending forecasts have come out so far this autumn with many reporting no rise in spending. A new forecast from Burst Media continues the trend, but also goes so far as to suggest a record low year for holiday buying. The survey found that nearly 63% of consumers plan to spend 'the same or less' than they spent in 2008. >>

Wednesday, October 07, 2009

Ask.com adds coupon search

Value-hunting consumers have pushed up searches for coupons on Ask.com 50% this year and, with the upcoming holidays, that figure is bound to rise further. In response, Ask.com has put in place new technology to cater to those searching for deals. >>

Tuesday, October 06, 2009

Pharma marketers looking for new way to attract consumers

Bad news for pharmaceutical marketers. Warning letters to marketers from the FDA have caused a large decline in the number of sponsored link exposures. According to metrics firm comScore, sponsored link exposures dropped by up to 50% after the FDA sent warning letters, reminding pharma marketers that 'fair balance language' should be included in all sponsored link advertising. >>

Tuesday, October 06, 2009

Study: Publishers pushing mobile

When it comes to publishers, many are pushing the boundaries of mobile in the hopes of appealing to consumers who want information immediately not with the morning newspaper. According to a recent report from the Audit Bureau of Circulations nearly three-quarters (70%) of publishers are looking into mobile more this year than in 2008. >>

Tuesday, October 06, 2009

Forecast: Email, WOM spend to reach $3 billion

There is still a lot to be said to consumers from email, word-of-mouth and presence management. So much that a new report from BIA/The Kelsey Group suggests that the ERPM (Email, Reputation and Presence Management) spend will reach $3.1 billion by 2013. >>

Monday, October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore and Starcom USA, 85% of display ad clicks are coming from roughly 8% of the online population. >>

Monday, October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform gives online businesses the ability to syndicate information about site visitors to Fetchback's Retargeting tool by dragging and dropping the information. >>

Friday, October 02, 2009

Internet Marketing 101: Cross-selling is key for online merchants

Social marketing may be the hot buzzword in the online realm - at least for the next fifteen minutes - but when it comes to completing sales and earning revenue, older methods still reign supreme. Display advertising, cross-promotional ad campaigns and even cross-selling. With the cross-sell, merchants can offer products related to a current purchase to consumers, pushing more conversions. >>

Friday, October 02, 2009

Teens, seniors adopting mobile fastest

Mobile just keeps getting larger. According to a new report on Nielsen Wire, year over year mobile Web visits increased by 34%. There are currently 56.9 million consumers connecting to the Web via mobile, but it may surprise you just who is connected and who isn't. >>

Friday, October 02, 2009

ClickForensics launches real-time measurement tool

If you want to know the difference between quality traffic and non-quality traffic, check out a new solution from ClickForensics. The metrics firm has launched a real-time audience quality measurement said to tell advertising networks and publishers what traffic is good. >>

Thursday, October 01, 2009

Google introduces view-through conversion tracking

Google have introduced a new feature for those running display ad campaigns on their Content Network. Now, not only can advertisers track conversion from clicks, but also from an ad view. >>

Thursday, October 01, 2009

New recommendation option pushing positive brand impressions

This week marks the launch of a new social tool which could help brand marketers keep and maintain a more positive online image. Called GoRecommed, the Facebook tool was launched by Empathica and places 'net promoters' in a position to drive positive brand impressions from a single customer recommendation. >>

Thursday, October 01, 2009

Engage consumers with online circulars

Newspaper subscriptions may be down, but there is one area where newspapers still rule: circulars and coupon offers. Sunday newspapers and Sunday inserts, along with penny-savers, are some of the most-read when it comes to newspapers. Now online marketers have the ability to engage consumers with online circulars. >>

Thursday, October 01, 2009

New Offerpal platform offers new monetization avenues

Game developers and social media publishers may find more revenue with the launch of a new survey platform from Offerpal. Offerpal SURVEY works by allowing game developers and social publishers to have their users earn virtual cash for filling out online surveys. >>

Wednesday, September 30, 2009

MarkMonitor: Cybersquatting, Phishing a big problem for brands

When it comes to brand management, one of the most insidious problems is cybersquatting, especially for pharma-marketers. According to a recent MarkMonitor report there are more than 19,000 'cybersquatted' domains for the top six pharmaceutical brands. That is a 9% increase over 2008. >>

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