BizReport : Trends & Ideas

Trends & Ideas

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Monday, December 17, 2007

More users choose New York Times websites

The most recent research from Nielsen//Netratings indicates a few changes for online users. While more users continue to search via the Google search engine, users spend the most time on Microsoft websites and nearly 50 million users logged on to a New York Times Company website. >>

Monday, December 17, 2007

More auto ad dollars are moving online

Through 2011 automotive advertising will hold steady at about $40 billion per year. However, according to a new survey from The Kelsey Group more of those ad dollars will move online in the coming years as the audience continues to shift online. >>

Sunday, December 16, 2007

Social-networking - approach with caution

The buzz surrounding social-networking, along with the mega-successes of the likes of Facebook, MySpace and Bebo, is hard to ignore, but a new report suggests that businesses take a step back and not get swept along in the crowds clamoring to take advantage of this new channel. >>

Friday, December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. >>

Friday, December 14, 2007

"Green Monday" sees ecommerce surge of $881 million

Black Friday, Cyber Monday and now Green Monday. These are the so-called Big Three; the days during the holiday shopping rush that will see the largest amounts of money spent. The term refers to the second Monday in December and it was certainly green this year - metrics firm comScore reports that $881 million (US) were spent on Green Monday 2007. >>

Thursday, December 13, 2007

Why marketers should target newspaper readers

Marketers who want to tap in to the vast resources of a group of online users called Influencers may want to pay more attention to newspapers. That is because, according to a recent study from Millward Brown, readers of online newspapers are more like to influence the purchasing decisions of consumers >>

Wednesday, December 12, 2007

Social shopping blogs taking off

Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online. >>

Wednesday, December 12, 2007

Online avenues help offline store performance

It appears the pre-holiday forecasts may have been mistaken. Before the full shopping rush hit, many online forecasts predicted that etailers and advertisers would see a decrease in online sales. With a Cyber Monday online shopping total of $4 billion, it appears those forecasts were wrong. >>

Wednesday, December 12, 2007

Intercasting, Piczo partner for mobile social platform

Teens will soon have a new place to share their own user generated content. Recently Intercasting Corporation and Piczo announced they would partner on a new mobile social space for the 13 to 18 year old set. >>

Tuesday, December 11, 2007

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007. >>

Tuesday, December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the race for the Presidential office. >>

Tuesday, December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>

Monday, December 10, 2007

Online video consumption increases 37% year over year

More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a video once each week. >>

Monday, December 10, 2007

Nielsen: Parents talk products online

Before they head to a mall or department store to buy goodies for the kids' Christmas wish lists, parents are discussing those buys online. That is the word from a recent Nielsen//Netratings report, and is another indication that companies need to be in touch with the social applications on the web. >>

Monday, December 10, 2007

WIDGNET offers social networking ad service

As the social space continues to heat up, marketers are looking for new ways to tap in to the marketplace. A new ad platform from Advertising.com could be part of the solution. Called WIDGNET, the platform hooks social networkers up to the Advertising.com ad network. >>

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