BizReport : Trends & Ideas

Trends & Ideas

Tuesday, November 27, 2007

Study: Product tours increase sales conversion rates

A recent study by Coremetrics, on behalf of SellPoint Inc., discovered that on-demand video tours of products can greatly increase sales conversion rates. >>

Tuesday, November 27, 2007

Mercedes-Benz embraces rich media

Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented. >>

Monday, November 26, 2007

"Black Friday" strong for American e-tailers

Consumers aren't waiting until the last minute to try online shopping this year. According to online metrics firm comScore, e-tailers saw an increase in shoppers - and spending - on Black Friday 2007 compared to Black Friday 2006. >>

Monday, November 26, 2007

CCC, Newstex partner to license rights to blogs

A recent agreement between Newstex, an online aggregator service and the Copyright Clearance Center (CCC) could change the way consumers - and advertisers - look at blogs. The partnership would allow content creators to easily copyright their blogs, making the blog more valuable. >>

Monday, November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny. >>

Friday, November 23, 2007

Online shoppers active on Gray Thursday

Not content with waiting for Black Friday to get their bank account back in credit, more and more online businesses are pushing for Thanksgiving Day sales. >>

Friday, November 23, 2007

Are widgets the future for online marketers?

At least one online advertisers says yes, widgets are the future. Michael Brown, CEO of HealthPricer, an online comparison shopping engine, says widgets advertise more effectively to consumers. >>

Friday, November 23, 2007

Q4 Sales offers transition information on consumers

Can past consumer behavior predict future consumer behavior? The short answer is yes and it seems to have been proven with the increasing number of targeting methods based on prior actions taken online. >>

Wednesday, November 21, 2007

15 million log on to BiggerBoat's ad network

Biggerboat.com has launched a vertical advertising network geared solely to the entertainment sector. The network is said to better connect advertisers with consumers. >>

Wednesday, November 21, 2007

Forecast: Online real estate ads to reach $3.5 billion by 2012

It will not be a watershed increase, but the real estate advertising market is expected to show strong growth online through 2012. According to a forecast from Borrell Associates, online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012. >>

Wednesday, November 21, 2007

AOL tries tickers to attract clickers

The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad. >>

Tuesday, November 20, 2007

AOL offers video ticker ads

Looking for alternative to pre-roll ads on video platforms, AOL is launching a video ticker. The ticker is a graphic banner ad that is placed directly into online video content. The solution will be displayed while the video clip is streaming but will not interfere with the video itself. >>

Tuesday, November 20, 2007

PayPal expands reach with MasterCard

E-retailers who do not offer PayPal as a payment option may benefit from a new virtual card being released by the online payment service. >>

Tuesday, November 20, 2007

Sony’s Crackle tops with big brands

Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year. >>

Monday, November 19, 2007

Optimize websites for choosy Christmas shoppers

Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy. >>