BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, December 12, 2007

Online avenues help offline store performance

It appears the pre-holiday forecasts may have been mistaken. Before the full shopping rush hit, many online forecasts predicted that etailers and advertisers would see a decrease in online sales. With a Cyber Monday online shopping total of $4 billion, it appears those forecasts were wrong. >>

Wednesday, December 12, 2007

Intercasting, Piczo partner for mobile social platform

Teens will soon have a new place to share their own user generated content. Recently Intercasting Corporation and Piczo announced they would partner on a new mobile social space for the 13 to 18 year old set. >>

Tuesday, December 11, 2007

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007. >>

Tuesday, December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the race for the Presidential office. >>

Tuesday, December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>

Monday, December 10, 2007

Online video consumption increases 37% year over year

More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a video once each week. >>

Monday, December 10, 2007

Nielsen: Parents talk products online

Before they head to a mall or department store to buy goodies for the kids' Christmas wish lists, parents are discussing those buys online. That is the word from a recent Nielsen//Netratings report, and is another indication that companies need to be in touch with the social applications on the web. >>

Monday, December 10, 2007

WIDGNET offers social networking ad service

As the social space continues to heat up, marketers are looking for new ways to tap in to the marketplace. A new ad platform from Advertising.com could be part of the solution. Called WIDGNET, the platform hooks social networkers up to the Advertising.com ad network. >>

Friday, December 07, 2007

Holiday Dashboard allows marketers to predict shopping revenue

With Cyber Monday bringing in $4 billion online, many marketers are hopeful that a better holiday shopping season is afoot. I you're curious about how your online ad campaigns are performing so far this holiday season, look no farther that PM Digital's new Holiday Dashboard. The tool that tracks how campaigns are performing now and will even predict - based on prior years - how your revenue will shape up for this shopping season. >>

Thursday, December 06, 2007

Forecast: Ad outlook is improved

A revised forecast from ZenithOptimedia is a bit more buoyant that forecasts released earlier this year. According to their revised research, advertising will continue to see steady increases, especially in the US, as companies gear up for the Olympics, the 2008 elections and in Europe, Euro 2008. >>

Thursday, December 06, 2007

Survey: Shoppers want recommendations from etailers

Online shoppers don't simply want products. According to a recent survey by Choice Stream, shoppers also want etailers to provide recommendations about products. This is another indication that adding social features - reviews, message boards, blogs - to retailing websites is a must. >>

Thursday, December 06, 2007

Marketing tool matches behaviors to users, websites

If you think online advertising is 75% luck and 25% planning you aren't alone. Many marketers feel the same way when trying to predict which websites will gain the best campaign ROI or which ad consumers will engage with or react to. A new marketing tool from Compete, Inc. may change that. >>

Wednesday, December 05, 2007

TurnHere to create video ads for SuperPages.com

Another online directory is pulling out all the stops to help consumers and gain a bigger portion of the revenue gained from Internet Yellow Pages. Superpages.com and TurnHere are partnering to provide online video ads to users. With the agreement, the 18 million businesses who list within the Superpages site will be able to offer video ads as well as typical online directory information. >>

Tuesday, December 04, 2007

More workers "commute" via computer

It seems more and more workers in the US aren't traveling the highways on their way to work. Instead, they are traveling the information superhighway - the World Wide Web - on their daily commute. A recent survey from Citrix Online shows that 23% of American workers work from a computer rather than a physical office. >>

Monday, December 03, 2007

Study: Consumers respond to direct mail online

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites. >>

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