BizReport : Trends & Ideas

Trends & Ideas

Monday, May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered. >>

Monday, May 20, 2013

Reports: Social, Cloud offering assist to small businesses

The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at the office. >>

Friday, May 17, 2013

App Store hits 50 billion milestone, Google Play not far behind

Apple this week announced they had reached a major milestone - 50 billion apps have been downloaded from their App Store. Meanwhile, Google reveals that it isn't so very far behind. >>

Friday, May 17, 2013

Service industry occupations not safe from technology

For the last three decades or more, technology has swept aside manufacturing jobs. Robots and other computers and machines, controlled by software programs, build cars, consumer electronics and drive other manufacturing processes far faster and more efficiently than humans ever could. >>

Friday, May 17, 2013

How webrooming is taking over ecommerce

There is a new monster behind the door for retailers - or is there? For a little more than two years, we've heard about showrooming - people using mobile devices in-store and then buying from different, lower priced retailers online. Now, there is a new term - webrooming, that is making some nervous. Our expert explains why webrooming may be a tool to engage shoppers, not turn them away. >>

Friday, May 17, 2013

Report: Strong digital presence key to success

Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online outlets. >>

Friday, May 17, 2013

Report: SMBs falling behind in tech

Small businesses may be some of the earliest adopters of social media platforms, but when in comes to technological infrastructure these same businesses are falling behind. According to new data many small businesses are behind the tech curve when it comes to website development. >>

Thursday, May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles. >>

Thursday, May 16, 2013

Social optimization pushed through Compass Labs addition

This week social marketing platform Compass Labs has pushed out a new addition to their suite of tools, adding real time social optimization capabilities for their clients. Called the Social Advertising Optimizer, the tool manages ad bids in real time across the campaign goal ecosystem. >>

Thursday, May 16, 2013

Survey offers social tact advice

In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those who are more discreet and/or more tactful. >>

Wednesday, May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are up 2.5 times higher than in 2012 with nearly 21 million SmartVideos viewed in Q1 2013. >>

Wednesday, May 15, 2013

Survey: Americans want on-demand, not programmed content

When it comes to entertainment, fewer and fewer Americans are choosing programming and instead are turning to on-demand, personalized content. Like the playlists on their MP3 players or online sites like Pandora for music. >>

Wednesday, May 15, 2013

Social video, QR releases freshen up the online space

One media brand is extending their footprint across the globe while another is simplifying how brands create and distribute QR codes. Read on for more details: >>

Wednesday, May 15, 2013

Drawbridge partners eXelate for mobile targeting

Drawbridge and eXelate are now working together for better mobile targeting. Through their new partnership eXelate's more than 8,000 segment targeting platform will be pushed to more devices through the Drawbridge cross device platform. Cross platform targeting is quickly buzzing up the charts as advertisers work to engage consumers where they live - on different devices. >>

Monday, May 13, 2013

Survey: How to get Moms to engage

Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even without the holiday. >>