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BizReport : Trends & Ideas

Trends & Ideas

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Monday, May 14, 2018

Report: Ecomm important for B2B brands

While many still consider business to business (B2B) buying to be the domain of traditional retail commerce, new data out from Avionos indicates that more and more B2B buys are made online. >>

Friday, May 11, 2018

How Yahoo!'s email updates will impact email marketers

Tis the season for email changes. Recently, Yahoo announced changes to their platform - one of the largest email platforms in the world - and we asked SendGrid's Len Shneyder how these changes might affect campaigns. >>

Tuesday, May 08, 2018

Report: As ecommerce grows, so does digital fraud

Last year, American shoppers spent just over $450 billion online, an increase of 16% YoY. But, along with that increase in shopping came an increase in ecommerce fraud that is hitting merchants in the wallet. In fact, according to some experts, ecommerce fraud could offset the increase in digital spending for merchants who aren't protected. >>

Friday, May 04, 2018

Forecast: App spending to top $150b mark

For the next four years, experts believe consumers will spend at least $156 billion in mobile app stores - that is a 92% increase from what consumers spent in 2017. In 2018, alone, the app spend is expected to skyrocket to just over $106 billion. >>

Friday, April 27, 2018

Top 3 tips to a better subscription strategy

Subscription commerce continues to show large strides, especially amongst younger customers. But, how can a business ensure their strategy is appealing to the right customers while not alienating those uninterested in subscribing? Here are three tips. >>

Thursday, April 26, 2018

Expert IDs mistakes SMBs make about privacy

Data privacy is top of mind for most businesses these days, but some common misconceptions about just what data privacy is - and isn't - may be leaving small businesses open to problems. We asked an expert to explain. >>

Tuesday, April 24, 2018

Study: Digital security remains complicated

Two factor authentication, increasing password strength, network firewall protection. These are all security measures most businesses and merchants have in their arsenal, and yet digital threats remain high. In fact, the overall security landscape remains quite complicated for brands, according to new data out from Akamai. >>

Monday, April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations to the ways brands offer personalized and relevant communications to consumers. >>

Thursday, April 19, 2018

Top 3 tips for stronger, voice-assist search strategy

AI and voice assistants continue to grow in popularity, both for home use and business, which is leading more marketers into the AI space. But, how can brands ensure their search strategy is optimized for this new tech? Here are three tips. >>

Wednesday, April 18, 2018

What the subscription economy means for marketers

Zuora's recent $100 million IPO filing raised new questions about the future of the subscription economy. Once considered a passing trend, such a robust offering indicates investors are confident subscriptions are here to stay. BizReport asked Jason Nyhus, VP of Global Marketing and Communications at ecommerce leader Digital River, to give his thoughts on the evolution of the subscription economy and what it means for brands entering the subscription landscape. >>

Monday, April 16, 2018

Report: Shoppers want better experiences, now

According to one new report physical retailers must begin adjusting how they approach consumers, starting now. Euclid researchers believe focusing on the experience, and offering in-store shoppers an 'Amazon-like' experience is the key to merchants' success. >>

Thursday, April 12, 2018

Carriers: Top 3 tips to a stronger customer content strategy

Mobile carriers are sitting on a wealth of customer data, and yet many carriers are simply a carrier, rather than a content or entertainment provider for their users. According to one expert, this is a big mistake. Here are three tips for mobile carriers to create a strong customer content and entertainment strategy. >>

Tuesday, April 10, 2018

Report: Phishers going mobile

Fraudulent purchases, stealing identities. These are only two of the things phishers are after. And, according to new data, they're using mobile devices to get the data, not only of consumers but potentially of businesses whose employees use mobile devices for work. >>

Wednesday, April 04, 2018

Survey finds digital, traditional shopping inextricably linked

While more shoppers are, indeed, buying products online, that hasn't diminished trips to the local mall or calls to local merchants. In fact, according to new data out from the National Retail Federation and Forrester, digital has become merely another touchpoint, underlining the importance of customer service and communication between brands or merchants and consumers. >>

Tuesday, April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer engagement. We spoke with six small business experts to get their advice. >>

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