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Trends & Ideas

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Tuesday, February 13, 2018

Will Amazon's new moves cement them as a retail leader?

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements. >>

Monday, February 12, 2018

Ad blocking and anti-ad blocking an "escalating arms race"

Google is turning on its native ad blocker this week, but in what is being dubbed an "escalating arms race" more publishers than ever are using anti-ad blocking technology according to new research from the University of California (Riverside). >>

Friday, February 09, 2018

More cybercrime, more consumers wanting protection

New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY. >>

Thursday, February 08, 2018

Third of consumers will spend more after positive chatbot experience

Get your chatbot strategy right and consumers will spend more money with you, according to new research from Globant company, PointSource. >>

Wednesday, February 07, 2018

Expert: Facebook earnings call signals 'golden age' for video

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43% higher through Q4 2017. >>

Tuesday, February 06, 2018

Experts weigh in on Google Chrome's filtering announcement

Last week, Google announced a 'mute' button, hailed as a way for consumers to take back control of the ads they see online. By muting irrelevant or improperly targeted ads, consumers should see more content of interest, but does it solve the underlying problem of marketers who aren't properly targeting content? We asked two experts to weigh in. >>

Monday, February 05, 2018

Investment plans shine light on future of AI in business docs

This week Innotech Capitals, an international private equity and venture capital fund, is expected to announce it has made a seed investment in that uses AI technology to make resume writing as simple as several mouse clicks. But the long play is the automation of all sorts of business documents. I asked the founder, Xiaoxin (Aaron) Yin to tell me more about the future of AI assisted business docs. >>

Friday, February 02, 2018

How marketers can use data better

There is a wealth of customer information available to businesses today, and yet many still struggle with properly collecting, measuring, and using all the data points available. We asked two experts to weigh in on how marketers can better use data. >>

Thursday, February 01, 2018

Amazon Go is open for business, what that means for retailers

Amazon Go is officially a go, and with the first brick-and-mortar store doors open. The 'stores' boast thousands of items, no product on shelves, virtual check-outs, and delivery of the items ordered. One expert offers his take on the new experience. >>

Friday, January 26, 2018

66% of marketers using cloud software suites still unable to meet goals

Ahhh, technology - it makes marketers' lives so much easier, doesn't it? Well, not according to recent research from real-time marketing cloud platform Resulticks the results of which found that, despite investment in technology, marketers still aren't able to meet marketing goals. >>

Thursday, January 25, 2018

Expert: Why marketers should double-down on privacy concerns

Privacy could be the word of the year for 2018. That, according to one expert who believes consumers' worry about data breaches and concerns about personal data will continue to grow throughout the year - especially where children are concerned. >>

Wednesday, January 24, 2018

Reports: Customers prefer self-serve options, moral brands

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66% of shoppers prefer interacting with self-serve customer service tech rather than in-store associates. >>

Tuesday, January 23, 2018

Big brand turns over email subject line copywriting to AI

Would you trust AI with your brand voice and email subject lines? That's exactly what Virgin Holidays in the UK has done, and with promising results, too. >>

Tuesday, January 23, 2018

Expert: Amazon, WalMart, CPGs will impact 2018 more than we think

2017 was unquestionably a mixed bag for the retail industry. There were indisputable low notes - Chapter 11s from Toys R Us, The Limited and BCBG, for example. Estimated store closures were likely to hit 8,600 by end of 2017 - with Macy's, Gap, Sears, JC Penney's, Michael Kors and others all shuttering storefronts. So, what's next for retail in 2018? Brent Franson, CEO at Euclid shares his predictions. >>

Monday, January 22, 2018

Final holiday numbers show mobile a growing retail force

Look for mobile to have a bigger impact on digital commerce moving forward. That's a key takeaway from new reports out from Adobe Digital Insights and NetElixir. >>

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