Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
Trends & Ideas
< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 | next >
Thursday, May 08, 2008
The rise of DIY display advertising
Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>
Thursday, May 08, 2008
Nielsen: Experience pushes consumers to post online
Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>
Thursday, May 08, 2008
Platform to target Hispanics through content, ads
A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>
Wednesday, May 07, 2008
Increase in Internet radio listening among workers
A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study. >>
Wednesday, May 07, 2008
IAB releases online video ad format compliance seal
The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>
Wednesday, May 07, 2008
MarketingSherpa: How widgets turn subscribers into affiliates
Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much better. A recent study showed that using email and widgets helped improve the WOM efforts for one company. >>
Wednesday, May 07, 2008
Google opens television ad program to all marketers
Marketers who want to enter the television space but aren't sure where to start may get a helping hand from online giant Google. The company has opened the Google TV ad-buying service to all marketers. >>
Wednesday, May 07, 2008
How to optimize your site socially
Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>
Tuesday, May 06, 2008
New Nielsen tools help marketers manage brand
Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>
Tuesday, May 06, 2008
New tool could make web development simpler
Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process. >>
Monday, May 05, 2008
Gartner: Email, Search still tops for consumers
Despite increases in online shopping options, content sites and social networks, a recent report from Gartner indicates that email and online search continue to rank at the top of consumers' lists of things to do online. >>
Monday, May 05, 2008
Marchex to provide in-call mobile ad solutions
Mobile marketers could obtain a little help from local advertising company Marchex. The advertising solution will begin offering in-call advertising for mobile marketers. AdMob, Ringleader Digital and 4INFO have all signed on for the platform. >>
Monday, May 05, 2008
Survey: Marketers prefer own custom content
According to a recent survey from Junta42 Match and BtoB Magazine, marketers prefer to use in-house talent to create in-house copy. From company newsletters to intra-office information, the survey found that marketers are keeping this type of content creation in-house. >>
Friday, May 02, 2008
Gas prices drive consumers online
It would seem that even high gas prices can’t deter Americans from shopping. If they can’t afford the gas to get to the stores, they go online. >>
Friday, May 02, 2008
ADSDAQ Exchange could help publishers increase their reach
Content publishing is just the beginning of a successful online business. In order to reach more consumers, there has to be a buzz about the content and a reach into the consumer base. Enter a new offering from ContextWeb's ADSDAQ Exchange which purports to help publishers extend their reach for campaigns. >>
< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 | next >
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.