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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, April 04, 2018

Survey finds digital, traditional shopping inextricably linked

While more shoppers are, indeed, buying products online, that hasn't diminished trips to the local mall or calls to local merchants. In fact, according to new data out from the National Retail Federation and Forrester, digital has become merely another touchpoint, underlining the importance of customer service and communication between brands or merchants and consumers. >>

Tuesday, April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer engagement. We spoke with six small business experts to get their advice. >>

Monday, April 02, 2018

Top 3 tips for a stronger behavioral data strategy

As more consumers look online for product information or to connect with brands about issues they are having, more brands are looking for better ways to understand their customers' online habits. Behavioral data is one key metric many brands find useful, but zeroing in on the right data points can be a problem. >>

Friday, March 30, 2018

Survey finds discounts important, as are mistakes

New data out indicates consumers are much less willing to give brands' second chances. In fact, according to Blis, just over half (55%) of consumers say they have a 'one strike and out' rule for brands. >>

Thursday, March 29, 2018

Top 4 tips to improve video marketing

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy. >>

Wednesday, March 28, 2018

Survey: Most shoppers want in-store returns

While more and more shoppers are making purchases online, when it comes to returns, they want a physical store. That's the word from new CGS data; their 2018 Retail survey of more than 1,500 US shoppers found that nearly three-quarters (74%) of shoppers who buy online prefer making returns in-store rather than shipping a product back. >>

Tuesday, March 27, 2018

Expert: What US SMBs need to know about new tax bill

Tax day is right around the corner, and new tax provisions may catch some small businesses unawares. Here's what business owners need to know. >>

Monday, March 26, 2018

Survey: Amazon shoppers 'don't notice' ads

New survey data indicates Amazon shoppers maybe blinded to ads. But, that doesn't mean marketers should avoid advertising in Amazon's marketplace. That because, although more shoppers within Amazon report not noticing ads, those who do notice are highly engaged. >>

Friday, March 23, 2018

Expert IDs steps brands should take to increase online security

New data out from SiteLock indicates most (66%) of customers won't return to a site after data has been compromised. Researchers also found that most branded sites have some form of malware operating most of the time. We asked an expert from SiteLock what brands need to do to upgrade their security. >>

Tuesday, March 20, 2018

New data reveals digital security issues for businesses

New data out from SiteLock may have some small businesses cringing and looking for new security solutions. According to researchers, the average website is attacked 44 times each day and receives more than 152 million bot visits each week. >>

Monday, March 19, 2018

Top 3 tips to create a strong customer service team

Customer service, according to many experts, is the foundation for a solid company, but even as customers have more access to brands, customer service seems to be faltering. Here are three tips to build a better customer service team, and to add to a brand's overall customer service experience. >>

Thursday, March 15, 2018

How remote work will impact businesses

According to reports, about half the US workforce will be telecommuting or teleworking at least part time by 2020; already nearly 4 million workers are doing this. What impact might this have on businesses? We chatted with Ultatel CEO Amr Ibrahim for his take on the situation. >>

Monday, March 12, 2018

Top 3 tips to create a data driven marketing strategy

Data shortfalls, data insufficiencies, data stacks. All of these can give marketers the wrong idea about the customer with whom they want to engage, and can give consumers the wrong idea about marketers. Here are three tips to create and improve data driven marketing strategies. >>

Friday, March 09, 2018

Top 5 tax tips for SMBs

Tax season is in full swing and many small businesses are wondering how new tax laws might impact their bottom line. A new survey from Rocket Lawyer found only about 12% plan to incorporate to benefit from the new US tax laws this year, and that only about one third (35%) plan to talk with an attorney about their options. But, incorporation might be the right thing for SMBs' bottom line. Here are five tips for small businesses to navigate this tax season - and the new tax laws. >>

Thursday, March 08, 2018

Studies find SMBs optimistic, more remote work expected

Two new reports find the future bright for small businesses and for teleworkers. According to data about half of American jobs will be held by remote workers within the next two years. Meanwhile, Hispanic SMB owners are optimistic about their future. >>

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