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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, June 20, 2017

SMBs favor minimum wage increase - the question is how much

While most small businesses are coming down on the side of an increased federal minimum wage, the question is just how big a raise these small businesses could withstand without it hurting their bottom line. That's the word from a new Manta and BizBuySell survey. >>

Tuesday, June 20, 2017

Cost leading factor in marketing conference attendance

Love them, or hate them, conferences seem to grow in number and variety each year. But what do marketers really think about them? Internet marketing agency Digital Third Coast conducted a survey to find out. >>

Monday, June 19, 2017

Experts weigh in on Amazon/Whole Foods deal

Last week Amazon announced its intention to by Whole Foods, and while what an Amazon/Whole Foods world will look like remains a mystery, some experts are weighing in on what the move might mean - for retail, for grocers, and other brands. >>

Monday, June 19, 2017

Study: UGC key to engagement

While state of the art cameras, overlays, and other tools are important for a strong video campaign, brands shouldn't count out the power of user generated content (UGC). That, according to new TurnTo Networks data which found UGC is influencing nearly all consumers' purchases. >>

Monday, June 19, 2017

What other brands can learn from insurance industry

Millennials can be a tough nut to crack for advertisers because they're 'always on'. Some of the most innovative - and engaging - campaigns geared toward Millennials are coming from insurance brands. We chatted with an expert to find out how those outside the insurance industry can reach Millennials. >>

Friday, June 16, 2017

Ad Roundup: Releases to add new options for brands

In today's advertising roundup, a series of releases aimed at giving brands additional options in the digital ad space. >>

Friday, June 16, 2017

Study: Cyberattacks costing banks millions

The cost to a person in having their identity or other personal information stolen can be huge, but humans aren't the only targets for cyberthreats. New data out from Kaspersky Lab finds attacks aimed at banks can cost the institutions $1.7 million. >>

Friday, June 16, 2017

Expert: How to sell your small business

Opening a small business is exciting and filled with opportunity, but not everyone is cut out to be a small business owner. Here's what to expect - and some pitfalls to avoid - when buying and selling a small business. >>

Thursday, June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase the number of videos they produce. >>

Thursday, June 15, 2017

Ad Roundup: Partnership announcements in digital

In today's advertising roundup, new partnership agreements should help digital and mobile advertisers better use data to engage and to fight fraud. >>

Thursday, June 15, 2017

Expert: What to look for in buying a small business

While it's the dream of many to open a small business, some get into small business and realize it isn't for them. Still others like the challenge of starting small businesses, but prefer to sell once the business is up and running. In either case, here's what you need to know before buying a small business. >>

Wednesday, June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why. >>

Wednesday, June 14, 2017

Survey shows Southern US an SMB haven

There is new data out that shows small business owners in the south are more optimistic about their businesses. Not only that, but the data is an indicator that the south could be a haven of sorts for SMBs. We asked Vistaprint Digital why this is. >>

Wednesday, June 14, 2017

Expert: Why digital needs data normalization

Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with the next player, making revenue reconciliation particularly difficult. So we asked Dan Lawton, the Chief Marketing and Business Development Officer at Ad-Juster about data normalization as a potential solution: >>

Wednesday, June 14, 2017

Advertisers in media and entertainment category most confident of business growth

A new survey by digital agency Zenith reveals that the category in which advertisers are the most confident about business growth this year is media and entertainment. >>

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