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BizReport : Trends & Ideas

Trends & Ideas

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Friday, September 15, 2017

Marketers: How and why you should use AI

While artificial intelligence has been rapidly adopted for gaming and even by some publishers, other marketers have not been as quick to adopt. That, says one expert, could be a mistake. Here's why. >>

Wednesday, September 13, 2017

Millennials cutting the cord, here's what they're watching online

Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report sheds light on the subject. >>

Friday, September 08, 2017

Portrait of a travel-minded consumer

There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. >>

Thursday, September 07, 2017

Friction filled VR turning off consumers

The friction involved in getting consumers interested in and engaging with VR is causing a problem for online and offline marketers. This, despite the fact that once consumers use virtual reality, they're sold on the system. >>

Wednesday, September 06, 2017

Lessons CRM pros can learn from Amazon's Prime Day success

The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. >>

Tuesday, September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. >>

Monday, September 04, 2017

Marketers: Combining customer data will give a more holistic view

While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. >>

Friday, September 01, 2017

Challenges to adding voice activated assistants to your business

While voice assistants are growing rapidly in homes, in offices, there can be drawbacks to their use. One expert explains the problems, and potential for voice assistants to help advertisers and publishers. >>

Thursday, August 31, 2017

How Widen helps Spectrum Brands streamline

Asset management and workflow hub Widen has changed the way Spectrum Brands approaches projects, helping to streamline efforts. This process has saved the company time, but more importantly money. Here's how. >>

Thursday, August 31, 2017

How to unify customer data for stronger engagement

There is more customer data readily available for merchants, publishers, and other advertisers than at any time in the past. Still, many brands struggle to understand their customers. This, according to one expert, is because customer data isn't unified. >>

Wednesday, August 30, 2017

Survey: Men, boomers most likely to run SMBs

This will likely come as no surprise, but according to new Manta data the majority of small business owners are men, and are most likely to be from the Boomer generation. But, female Millennials are beginning to close the gap. >>

Tuesday, August 29, 2017

5 Tips for Working with a Celebrity Spokesperson

Working with a celebrity is a dream for many small businesses, but rather than accepting just anyone, businesses need to understand what a celebrity can - and cannot - do for them. Here are 5 tips to help businesses work with a celebrity spokesperson. >>

Monday, August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. >>

Monday, August 28, 2017

Study finds performance key to loyalty

When it comes to today's consumers, a good online or mobile experience is key to loyalty. That, according to new data from Apica, which shows that more than half of shoppers are less loyal to brands after encountering bad digital performance. >>

Friday, August 25, 2017

Brands: How to make the most of your sales ops team

The role of sales operations professionals is one of the most varied positions in most digital businesses today, and because of the scope, many businesses may not be getting the most from their teams. >>

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