Trends & Ideas

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Monday, March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. >>

Friday, March 12, 2010

Consumers showing brand loyalty in video space

Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for marketers - as long as they are in the right place. Unfortunately, some may miss the boat because of consumers' loyalty to sports broadcasting brands. >>

Friday, March 12, 2010

comScore: Europeans more in tune with display than Americans

When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor of rich media, video and email. But, a new comScore report sheds a bit more light on display advertising - specifically that some regions are more in-tune with display than others. >>

Friday, March 12, 2010

JiWire: WiFi to become predominant connection for mobile users

When it comes to mobile phones it is no secret that the devices are being used for much more than simple talk. From texting to data plans, consumers are spending more on their mobiles. One change is that data card usage is shrinking while public WiFi access is on the upswing, a plus for marketers in the mobile space. >>

Thursday, March 11, 2010

MerchantCircle: Merchant confidence still low

Local marketers are beginning to see a gray area way at the back of the train tunnel that is consumer spending. Still, they are reluctant to believe that gray area is daylight and prefer to keep a tight fist around their wallets. According to the latest MerchantCircle Merchant Confidence Index confidence stands at about 60.5 on a scale of 100. >>

Thursday, March 11, 2010

Want to stand out? Partner with a nonprofit for a cause

There has never been a better time for cause marketing. With consumers tightening their economic belts, ad spends getting chopped and more confusion over what does and doesn't work online, marketers are looking for every advantage. A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. >>

Thursday, March 11, 2010

User View: 97% of consumers research products online

Forget about direct mail or those :30 branded infomercials airing during daytime television. Consumers have changed how they research products: they are going online. According to new research from BIA/Kelsey Group 97% of consumers are now researching products and future purchases online. >>

Wednesday, March 10, 2010

StumbleUpon launches personalized ad recommendation engine

One more social tool has been released this week that should help marketers and brands get a better handle on social conversations. With the launch of StumbleUpon's Advertising platform brands and agencies now have the ability to target ads according to conversation. The platform is said to give consumers personalized ad recommendations; personalizing the ad space is a way for publishers, brands and agencies to create a deeper engagement with online content. >>

Wednesday, March 10, 2010

Tips for better integrated marketing campaigns

Just as in real estate where location is key, in online marketing integration is becoming the new key. Marketers are finding that, rather than focusing only on keywords or video or email they need to integrate email with video and the social space to truly engage consumers. >>

Wednesday, March 10, 2010

ImpulsePay offers mobile payment solution

A new payment is available for app developers, content producers, publishers and even etailers in the mobile space. ImpulsePay has created a system which directly collects payments from a consumer mobile phone bill or available credit information, making it simpler to make purchases in the mobile space. >>

Wednesday, March 10, 2010

ShareThis makes it simpler to find, monetize content

We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with this is that the social space is now becoming cluttered with a lot of content and many messages are getting lost in the shuffle. How can you, as marketers, still be heard? >>

Tuesday, March 09, 2010

FuzeBox's TweetShare gives marketers more options

A new interface for social hub Twitter should give marketers a bit more control and input into the social world. TweetShare, a new platform from FuzeBox, gives brands and marketers the ability to publish content, promote offers or products, create conversational threads and use rich media within a tweeting world. >>

Tuesday, March 09, 2010

Mobile websites not the same as traditional websites

It is 2010, people, but still many marketers are treating the Internet as a one-size-fits all marketplace to connect with consumers. The fact is, the Internet isn't one-size-fits all, consumers are overloaded with content and ads and now the mobile space is capturing more and more attention. But simply putting your Internet site in the mobile space isn't enough to engage consumers. >>

Tuesday, March 09, 2010

comScore: Olympic video pulls consumers online

The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo, NBC's Olympics site and ESPN were the big winners for February. >>

Monday, March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

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