Trends & Ideas

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Thursday, December 03, 2009

Where the boys are: Where marketers can find the male demographic

Women may hold the pursestrings when it comes to day to day purchases, but more and more men are taking over two shopping areas: tech gadgets and automobiles. The question many marketers have is where these men can be found and how they can be engaged. A recent Scarborough Sports Marketing study sheds light on where some of these boys are - and what they are doing online. >>

Wednesday, December 02, 2009

Cyber Monday sees more traffic, more conversions

With both Black Friday and Cyber Monday in the past, the holiday shopping season is officially here. And, surprisingly, it is looking brighter than many analysts believed as summer turned to autumn. According to reports from both Hitwise and comScore consumers spent more on both Black Friday and Cyber Monday 2009 than was spent in 2008. >>

Wednesday, December 02, 2009

Crowd Science finds users regret some social statements

Although the lid is off the social networking jar and isn't likely to go back on, some consumers are regretting signing up in the social space. According to a new report from Crowd Science, teens and women are the most prolific social networkers but these groups are also the most likely to regret a post, profile update or shared photo. >>

Wednesday, December 02, 2009

Forecast: Geotargeted display ads to reach $1.9 billion

With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads is one of the best ways and a new forecast from BIA/Kelsey indicates that geo-targeted advertising revenue is set to skyrocket over the coming three years. >>

Wednesday, December 02, 2009

Platform offers payment alternatives as well as virtual goods

Marketers who want to take advantage of the growing interest in virtual currency and goods as well as have a payment processing option may want to look into newcomer gWallet. The monetization platform gives brands and marketers the ability to give consumers alternative payment options as well as a virtual goods/currency platform. >>

Tuesday, December 01, 2009

Twitter/4INFO launch Text-to-Twitter advertising

Twitter and 4INFO have joined forces to bring "Text-to-Twitter" advertising to publishers and advertisers who are seeking users to sign-up for their Twitter feeds via SMS. >>

Tuesday, December 01, 2009

Internet Marketing 101: Why light leads are better than simple clicks

In the online marketing world it is all about the lead, but because so many marketers are concentrating on clicks, leads sometimes fall by the wayside. Why is this? Because clicks are relatively easy to measure, leads and engagement levels are harder to determine, but can be much more lucrative to the savvy marketer. >>

Tuesday, December 01, 2009

Internet Marketing 101: How to improve digital campaigns

When it comes to advertising, most marketers are thinking about converting shoppers, not adding value - or entertainment - to the online consumer's experience. Evolution Bureau takes a different approach to online advertising by allowing marketers to create digital campaigns that engage, entertainment and entice consumers to share their experience. >>

Tuesday, December 01, 2009

Report: Hulu's time may have come

Although YouTube/Google sites continue to rule the online video universe, several smaller video hubs are making strides and catching the attention of more consumers. Among the fastest growing video sites is Hulu which delivered a record 856 million video views for the month of October. Research further shows that more than 84% of the total US online audience is currently watching online video clips. >>

Monday, November 30, 2009

Entertainment, food most interesting coupon offers

When it comes to a deal coupons are one of the most-searched for options. Over the past two years online coupon use has skyrocketed and the use of offline coupons has increased as well. Still, there are coupon offers that are sure to be swiped up by consumers and offers which won't fare as well. >>

Monday, November 30, 2009

Scarborough: 75% of American adults check the local paper

Although newspaper readership and advertising continues to dwindle, at least according to some reports, researchers with Scarborough say that newspaper readership is still strong. According to the recently released Integrated Newspaper Audience report, 74% of American adults read their newspaper, some online and some offline, but newspapers are being read. >>

Monday, November 30, 2009

Black Friday recap: Both spending, traffic up over 2008

Despite bad weather in some areas and a still-struggling economy everywhere, shoppers were ready to spend on Black Friday. Most metrics sites agree that online shopping traffic was up over 2008, even if the spend didn't top 2009's spend for the single busiest shopping day of the year. >>

Thursday, November 26, 2009

Consumers ready for Black Friday early

The majority of consumers may still be pinching pennies this holiday season, but that does not mean ecommerce hubs, brand marketers and etailers will see dismal revenue results. Pinching pennies, it turns out, means consumers are simply hunting for the best deals - and they are hunting early this year. According to a new report from Nielsen Online, American holiday shoppers began checking out Black Friday sales websites earlier than ever, with visits to Black Friday sites increasing traffic by 87% from the week of November 8 through the week of November 15. >>

Wednesday, November 25, 2009

Rubicon, AdSafe partner to protect brands

Spammers, phishers and other unsavory businesses have made brand safety a priority on the Internet. A new partnership between The Rubicon Project and AdSafe Media will go one step further to protect brands in the online space by verifying ad inventory through networks, exchanges and agencies. >>

Wednesday, November 25, 2009

Platform allows marketers to survey consumers from ads

When you see that a consumer has engaged with an ad but then not continued to the website or purchasing page, do you wonder why? A new platform from Dynamic Logic could help marketers answer that question by polling consumers from the ad itself. By knowing why consumers did or did not click, marketers can better determine how to correct campaigns and increase overall ROI. >>

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