BizReport : Trends & Ideas

Trends & Ideas

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Monday, February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve up the greatest return on investment? >>

Monday, February 25, 2008

German media attract international visitors

Advertisers may be a bigger bump from consumers that they originally thought by advertising with traditional German media websites. comScore researchers found that more than 30% of the visitors to these websites were international. >>

Friday, February 22, 2008

Online newspaper readership is beginning to change

Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership has shown a 14% increase from 2005 to 2007. >>

Friday, February 22, 2008

Ad network offers parental targeting

It isn't just Hollywood that is baby crazy. Seems that a large portion of the public, in general, is interested in becoming parents and a new ad network offers advertisers access to this growing segment of the population. Babunga.com, recently bought out by the Nikelodeon/MTVN Kids and Family Group, offers a pregnancy-focused group of parenting websites for consumers. >>

Thursday, February 21, 2008

Dial Directions connects mobile search with text messaging

Mobile search and local-mobile advertisers just got a helping hand from directory assistance. A new partnership between Dial Directions and Jingle Networks offers turn-by-turn directions to mobile callers via text message. >>

Thursday, February 21, 2008

Advertisers can go green with new ad network

Online marketers have a new way to target consumers interested in living a greener lifestyle. According to company information SustainLane's Green Advertising Network has seen record traffic numbers to their green publishing websites. >>

Thursday, February 21, 2008

Multimedia ad forecast to reach $12.6 billion

New multimedia venues are predicted to have a huge impact over the next four years. By 2012, multimedia platforms in the US alone, are expected to pull in more than $12.5 billion. Broadband ads are expected to account for about half of that amount. >>

Wednesday, February 20, 2008

PowerReviews: Consumers seek 4 reviews before buying

A new study suggests that consumer reviews may be even more important to in-market consumers. Researchers at PowerReviews have found that consumers seek out an average of four consumer reviews prior to buying a product. >>

Wednesday, February 20, 2008

In-Stat: Consumers are only networking their Internet

Consumers are becoming more adept at networking their electronics devices, but that networking is dealing primarily with the Internet. According to a report from In-Stat, consumers are networking their home computers but have not yet begun networking their other devices en masse. >>

Tuesday, February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa. >>

Tuesday, February 19, 2008

Shoppers offline purchases are driven by online research

It appears that even more shoppers are using online retailers to search for specific products but they aren't buying those products online. A recent report from ShopLocal indicates that online shopping, for some, is simply research. >>

Tuesday, February 19, 2008

M:Metrics: Mobile gamers are playing old games

Millions of users are playing mobile games but according to a recent M:Metrics report, they aren't downloading new games. The report notes that while more than 98 million users are playing mobile games, most are playing games native to their mobile phone, indicating a huge upsurge of possibility for downloaded mobile games. >>

Tuesday, February 19, 2008

Google serves up video ads with search results

As part of Google’s Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results. >>

Monday, February 18, 2008

Big-4 Publishers launch online ad network

Four big-time publishers aren't giving up the ad wars without a fight. Gannett Company, Hearst Corporation, Tribune Company and the New York Times Company have formed their own advertising network called quadrantONE. >>

Monday, February 18, 2008

Survey: Online shoppers want better integration

Integrating online and offline aspects of your retail store is an increasingly important aspect of business. According to a recent survey from Sterling Commerce, online and offline shoppers from high-income brackets and who are students, are more likely to buy from hubs that offer integrated options. >>

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