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BizReport : Trends & Ideas

Trends & Ideas

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Friday, July 22, 2016

Study: Most consumers satisfied with e-gift card buys

When it comes to buying items with online/e-gift cards, the vast majority of consumers rate their experience satisfactory. That's the word from new CashStar and Libran Research which found 91% of online gift card purchasers are satisfied with the experience. >>

Friday, July 22, 2016

Shoppers using mobile for BTS shopping

August is only a week away, and that means schools will be going back to session in the US soon. Some parents are already making the back to school shopping rounds, and for many mobile is offering an assist. >>

Friday, July 22, 2016

Report reveals tablet preferences and ownership differences between UK, US, and Oz

People in the U.K. use tablets more than in the U.S. or Australia, according to new data released by Bronto Software, and they use them more for shopping, too. >>

Friday, July 22, 2016

Top 3 tips to improve SMS strategy

SMS is such a simple form for communication that many brands skip over it in favor of rich media, video, and other interactive formats. But, according to one expert, SMS is not something businesses should skip. >>

Thursday, July 21, 2016

Ecommerce Roundup: Platforms to simplify connection

In today's ecommerce roundup, three solutions that should help merchants better connect with customers while still controlling costs. >>

Thursday, July 21, 2016

Survey: SMB owners still deciding their vote

The Republican National Convention is in full swing in the US, and the Democratic National Convention is set to get underway soon. But, while many citizens are already firmly on the side of Republican Nominee Donald Trump or presumptive Democratic Nominee Hillary Clinton, many small business owners say they haven't yet decided their vote. >>

Thursday, July 21, 2016

Reports: Price to factor in most Back to School purchases

New data is out this week from Ebates, and the big takeaway is that price will dictate more back to school purchases this year. According to their survey more than half (55%) of parents say the price of items is more important to them than the quality (20%) of those items. >>

Thursday, July 21, 2016

Experian exposes the UK's digital divide

Experian's dive into the digital landscape of the UK reveals a digital digital divide splitting the country into three distinct levels of engagement. >>

Tuesday, July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. >>

Tuesday, July 19, 2016

Forrester: Robots will not be stealing all the jobs... yet

Don't believe the hype. That is Forrester Research's advice to those who fear that artificial intelligence will lead to the demise of everyone's jobs. >>

Monday, July 18, 2016

APAC online travel sales to outstrip North America next year

A new forecast from eMarketer shows that online travel sales in the Asia-Pacific region could overtake those in North America for the first time in 2017. >>

Monday, July 18, 2016

Expert: How to choose the right loyalty program

Choosing the right loyalty program can either push a business to the next level or leave them on the same treadmill for years. One expert offers her advice on choosing the right loyalty program. >>

Monday, July 18, 2016

Experts agree Prime Day was success but how much?

While most agree that Amazon's second Prime Day last week was a success. Conversion rates increased, as did traffic, but some experts believe the last impact of Prime Day won't be see for some time. Here's a breakdown into what experts saw. >>

Friday, July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. >>

Friday, July 15, 2016

Study: Sharing economy up 169%

Sharing is the new buying. That's the takeaway from new data which shows that since 2014 the sharing economy - consumers turning to peers to get goods and services - has increased by 169%. >>

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