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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so can the brands who have used his endorsement in the past. >>

Tuesday, August 23, 2016

Ad Roundup: Mobile, data tools released

In today's advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data. >>

Tuesday, August 23, 2016

Reports: BTS spend trending up

While most American kids head back to school this week, back to school shopping is far from over. That's the word from two new reports, which look at overall spending as well as trending purchases. >>

Monday, August 22, 2016

What to expect from mobile through Q1 2017

While the mobile marketplace is changing quickly, one expert believes this is a great time to get involved with mobile. Here's why. >>

Monday, August 22, 2016

Study: Online important for Hispanic shoppers

Hispanic shoppers are gung-ho for online shopping - even for groceries. That's one of the takeaways from IRI's new Hispanic Shopper Study; researchers dove deep into Hispanic shopping trends and found that this demographic is picking up online grocery shopping more rapidly than other demographics. >>

Monday, August 22, 2016

AR/VR $162 billion growth forecast by 2020

A new report on the virtual and augmented reality industry reveals just how massive it will become, and it's not all about gaming. >>

Friday, August 19, 2016

Expert: How to better use social, email for customer service

As more consumers turn to social media or email to talk about their good - and bad - experiences with brands, more brands are turning to social and email as a tool to better serve their shoppers. But, are social and email really working as solid customer service tools? >>

Friday, August 19, 2016

Expert: How in-app guides can help brand

In-app guides are becoming a new way for brands to engage, offering highly targeted content, in the mobile space. But, what is the best way to brands to begin using in-app guides? >>

Friday, August 19, 2016

Chinese travelers increasingly embrace credit for holiday costs

Long-held assumptions of China being a culture in which saving is king have been challenged by a new report from Worldpay that reveals Chinese travelers are increasingly using credit to pay for their trips. >>

Friday, August 19, 2016

Millennials - the 'work martyrs' of the U.S. workplace

New research suggests that the 'entitled Millennial', the largest generation in the workforce, harbors attitudes to taking a vacation that will come to negatively affect the U.S.'s work culture. >>

Thursday, August 18, 2016

Ad Roundup: 3 releases tap into data

In today's advertising roundup, three new tools that brands can use to better understand their customers. >>

Thursday, August 18, 2016

Olympic viewers may not connect with ads

New data out from Toluna indicates that while people are tuning in to the Olympics, those viewers may not be tuned in to Olympic sponsors. But, there are ways to better engage with them. >>

Thursday, August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in the social space. >>

Wednesday, August 17, 2016

Ad blocking: 'Value exchange' message may be getting through to consumers

The latest IAB quarterly report, carried out in conjunction with YouGov, reveals no recent uptick in ad blocker use among adults in the UK. In fact, confusion among consumers as to what is, and is not, an ad blocker may mean ad blocking levels are lower than the report suggests. >>

Wednesday, August 17, 2016

UK SME's failing to engage the world via social

SME's in the UK are not making the most of digital and social media to market their wares abroad, and are missing out on growing their business and market share. >>

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