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BizReport : Trends & Ideas

Trends & Ideas

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Friday, August 28, 2015

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games. >>

Thursday, August 27, 2015

Ad Roundup: Releases for social data, site understanding

In today's advertising roundup, a trio of releases that should give brands better insight into their customer bases whether on the web or within social media. >>

Thursday, August 27, 2015

Best practices for a solid omnichannel strategy

When expanding to omnichannel, companies have to balance a growing number of customer touchpoints with the need to deliver a consistent and seamless experience across those various channels. One expert offers her best practices for a solid omnichannel strategy. >>

Thursday, August 27, 2015

Five-fold YoY growth in contactless payment use in UK

Adoption of contactless payments has witnessed significant year-on-year growth in the UK, according to new figures released by MasterCard, with more to come as the 'tap and go' limit rises next week. >>

Wednesday, August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result in up to 150% higher open rates. >>

Wednesday, August 26, 2015

Top 3 tips to set up rules to protect against fraud

Fraudsters often target products that will be easiest to resell. For businesses selling bicycling gear, for instance, criminals might have an easier time selling bike lights and locks than a whole stolen bicycle. Repeat offenders also know that high dollar purchases trigger fraud prevention systems, so they will focus on low dollar orders and maybe spread them across multiple credit cards. Here are our top 3 tips to set up rules that will help identify fraud faster. >>

Wednesday, August 26, 2015

Data deluge drowning publishers

A new report from Forrester, commissioned by marketing automation software firm PubMatic, reveals that while marketers acknowledge real-time data leads to an increase in revenue, few receive real-time data. >>

Tuesday, August 25, 2015

Ad Roundup: Platform releases give brands more control

A trio of releases are now available in the online space that should make it simpler for brands to control their online message across platforms, screens and even social media. Details in today's advertising roundup. >>

Tuesday, August 25, 2015

Top 3 tips to identify fraudulent purchases

Fraud prevention has been around almost as long as stealing, and good businesses employ security systems that help them identify shoplifters before they leave the store. The online space continues to be a hard place to identify fraudsters. one expert offers his top 3 tips for brands to identify fraudulent purchases. >>

Tuesday, August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices (2014) compared with more than 50% this year. >>

Monday, August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. >>

Monday, August 24, 2015

Top 3 tips to win the 2015 holidays

For brands to engage they need consumer trust, and for trust to build brands must be authentic. Some brands choose celebrity endorsements as a trust factor, but one expert notes that most (92%) of consumers believe friend/family recommendations over advertising. One expert says the human aspect is key for the upcoming holiday season. >>

Monday, August 24, 2015

Ad Roundup: Tools for social and ecommerce released

Two new releases into the online space should give brands a bit more information as we head into the busy holiday shopping season. AdRoll has integrated with a leading ecommerce platform while a release from Sprout Social may give brands more social reach. >>

Friday, August 21, 2015

UK shoppers not sold on drone delivery

A new survey shows that less than a third of consumers in the UK are ready for their purchases to be delivered by drones, while some would consider stealing deliveries from drones. >>

Friday, August 21, 2015

Survey: The celebrities most SMBs want to do business with

When it comes to going into business, most people think of it as a solo endeavor - at least at first. A retailer opens one store, for example, or a lawyer hangs out one shingle. There is a new trend in Hollywood of celebrities becoming entrepreneurs, and Xero recently surveyed SMB owners to see which celebrities are most likely to win real-life small businesses over. >>

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