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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, April 01, 2015

Report: Autofill features on social media improve conversions

It seems that making it simple for customers to fill out survey and order forms is key to conversion. That according to Formstack's new 2015 Form Conversion Report; according to their data using autofill features in these types of forms can double conversion rates. >>

Wednesday, April 01, 2015

Brands: Why You Need Millennials

The Millennial demographic is quickly surpassing other demo's on the most wanted chart - not because Millennials have more money, but because they have another kind of power. They are self confident - they know how to move in a digital environment by nature and they are eager to express themselves. They ask brands to be sincere, straightforward, fast in their answers, real and, most importantly relevant to their needs and interests. >>

Wednesday, April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. >>

Wednesday, April 01, 2015

Survey: For routine accounting, SMBs trust in-house

Small businesses aren't afraid of having an outsider file their taxes each year, but when it comes to day-to-day bookkeeping many say they prefer to have someone in-house do the heavy lifting. That according to a new survey out from Wasp Barcode. >>

Tuesday, March 31, 2015

How to predict shopper behavior outside surveys

Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

Tuesday, March 31, 2015

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better use these formats. >>

Tuesday, March 31, 2015

Manta: Crowdfunding not high on SMB's radar

Crowdfunding has become quite a popular way to fund new ventures, but according to one new study the crowdfunding craze really hasn't caught on with small business owners. In fact, Manta's new survey finds only about one-third of SMBs say they used 'alternative funding' measure because they didn't qualify for traditional bank loans. >>

Tuesday, March 31, 2015

Melbourne hotel group to review their guests' behavior

In an era where nothing escapes review, a Melbourne-based hotel group is putting their guests in the picture by reviewing their behavior and demeanor during their stay. >>

Monday, March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. >>

Monday, March 30, 2015

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates. >>

Monday, March 30, 2015

Brits more interested in smart home tech than wearable tech

Three quarters of Brits can not perceive how wearable technology will simplify their lives, but more than half believe smart technology in the home will positively impact their lives. However, less than a third are aware that smart technology for the home is already widely available, according to new research from Hive by British Gas. >>

Friday, March 27, 2015

Ad Roundup: Partnerships to increase viewability, deflate fraud

In today's roundup: new partnerships setting up to help marketers and brands better connect with customers while taking on fraudulent activities. >>

Friday, March 27, 2015

Expert: The most important social metrics for brands

Is it enough for a brand to have a profile on Facebook and to share tips or daily deals? Not so much, at least not any longer. Brands need to cull data, analyze it and use that data to connect. But, with so much data available, how can a brand know they're tuning in to the right metrics? >>

Thursday, March 26, 2015

Survey: A little research goes a long way for salespeople

Hey, salespeople, turns out there is more to closing a sale than just presenting the facts about a product. That, according to new data out from NewVoiceMedia, which indicates sales could be increased up to 88% with only 5 minutes of research into what your customers really need. >>

Thursday, March 26, 2015

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup. >>

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