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BizReport : Trends & Ideas

Trends & Ideas

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Friday, January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact, according to new data out from Integrate about 40% of data generated for B2B brands may be 'dirty'. >>

Friday, January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top 3 things consumers want from brands. >>

Friday, January 30, 2015

How new data collection techniques may impact your business

Gathering not only data about where traffic originates or which products are purchased online, but data based on customer feedback and the entire purchase funnel may be a big influencer for brands in 2015. One expert explains. >>

Thursday, January 29, 2015

NRF forecasts bigger spending this Valentine's Day

With two weeks to go before Valentine's Day, the National Retail Federation has put a price on love based on a new consumer spending survey. >>

Thursday, January 29, 2015

Digital Roundup: Free and freemium models launched

Three new releases into the online space should give marketers a hand - without putting a price on the tools. Here are the details. >>

Thursday, January 29, 2015

Banking industry figures show silver surfers avid users of Internet, mobile banking

Online banking is not just for the young. New figures published by the British Bankers' Association reveal that almost 2.3 million customers aged between 70 and over 100 years old now use Internet banking and the oldest customer to have downloaded a banking app is 108. >>

Thursday, January 29, 2015

Top 3 holiday trends than will impact 2015

The 2014 holiday season may seem far removed from the last week in January, but there are takeaways from what happened with shoppers and brands than could impact how brands fare throughout 2015 and into the next holiday shopping season. >>

Thursday, January 29, 2015

Valentine's Surveys: What couples are looking

Valentine's Day is only a couple of weeks away and while most of us haven't started shopping for the romantic holiday, new surveys out from Ebates and Offers indicate how retailers might make the most of holiday spending. The data is especially important because, according to Ebates, most (95%) of Americans will exchange gifts on the holiday. >>

Wednesday, January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to better interact with consumers. One expert offers his top 3 data trends this year. >>

Wednesday, January 28, 2015

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad segments showed significant cost increases from 2013 to 2014. >>

Tuesday, January 27, 2015

In-store pricing versus online: Getting the price right at the right time

The ease, frequency and speed with which pricing and promotions can be updated in online stores means it is hard for physical stores to keep up, and that is affecting consumers' buying behavior, according to new research from Displaydata. >>

Tuesday, January 27, 2015

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they have no Wi-Fi or 4G service, is costing digital brands nearly $2 trillion dollars because when consumers can't get online they are looking to switch providers. >>

Tuesday, January 27, 2015

Does your business send packages? USPS postal rates change

Does your business rely on shipping packages via USPS? If so, this week marks the end of the transition period to Intelligent Mail Package Barcodes and those that have not been paying attention may see their shipping costs rise. >>

Monday, January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products. >>

Friday, January 23, 2015

Study: Service virtualization can reduce risk

There is a new study out from voke, inc., that posits service virtualization can help businesses reduce software risks. Service virtualization, say the report authors, reduces the amount of wait time, getting software products to market and costs. >>

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