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BizReport : Trends & Ideas

Trends & Ideas

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Thursday, October 30, 2014

Mondays a favorite of fraudsters

While most people entering stores or making purchases online this holiday season will actually be buying, one report indicates the fraud levels may also increase. According to Feedzai online payment fraud has reaced the $750 billion mark, globally, with online fraudsters leading the way. >>

Thursday, October 30, 2014

Reports show strong Q3, point to strong Q4

Retail had a strong Q3, especially for brands implementing strong mobile and social strategies. That could mean a stronger Q4, too. >>

Thursday, October 30, 2014

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should look at ecommerce. >>

Thursday, October 30, 2014

Study: Moms looking to tech to track family health

Moms want a better look at their childrens' health. That's the takeaway from a new BabyCenter study which indicates a growing number of moms want health/fitness trackers for both themselves and for their children. >>

Thursday, October 30, 2014

Apple Pay, HCE to drive NFC-based contactless payments

Host Card Emulation and Apple Pay will be the key drivers of NFC mobile payments this decade, according to a new forecast released by Juniper Research that pegs the number of NFC users come 2019 to be around 516 million. >>

Wednesday, October 29, 2014

Top 3 tips to win with social this holiday season

We're still a month away from Thanksgiving, but many retailers and brands are already in the midst of their holiday season campaigning. One expert believes social could be the way more brands connect and engage. Here are Engagor's top 3 tips to win with social this holiday season. >>

Wednesday, October 29, 2014

Top 3 tips to improve multichannel strategy

Nearly three-quarters of consumers say they 'expect' to see in-store products on websites and about half say they want to be able to buy a product online and then immediately come to the store to pick it up according to research. This kind of cross channel experience, however, is causing some retailers to struggle. >>

Wednesday, October 29, 2014

India tops Nielsen's Q3 Global Consumer Confidence Index, pessimistic Italy at bottom

Asian countries occupied the top four positions in Nielsen's latest Global Consumer Confidence Index and confidence rose in the U.S. Meanwhile, Italy languishes at the bottom and is the most pessimistic. >>

Tuesday, October 28, 2014

Halloween is the biggest make-up event of the year on YouTube

Beauty videos are a popular topic on YouTube but, according to recent figures released by Google Think Insights, Halloween is when make-up tutorials are at their most popular. >>

Tuesday, October 28, 2014

Study: 1/3 of businesses need to improve analysis coordination

Business to business brands need to do a better job of strategizing how they approach campaign measurement. That's a key takeaway from a new Corporate Visions survey which indicates more than half of B2Bers believe their conversation strategy is strong, but that the analysis that backs up some decision making needs a tune-up. >>

Tuesday, October 28, 2014

Study: Millennials do more, Gen Xers spend more time via mobile

Mobile devices grow more common every day but there is new data showing how small differences in mobile habits are setting the generations apart. For example, Millennials are doing more via mobile than ever before, but Gen Xers are spending more overall time on their mobile devices. >>

Friday, October 24, 2014

Study: Retailers aren't ready for next-gen tech

Retailers aren't ready for the next generation of shopping technology. That's the takeaway from new data out from Mozu which indicates nearly three-quarters (69%) of retailers aren't integrated with omni-channel solutions; about one-third say they haven't even considered such integration. >>

Friday, October 24, 2014

Expert Advice: Invest in Near Field Communications

On Black Friday both on and offline retailers will experience a huge spike in traffic - there will be buyers for everything from new jeans to new cars. The key is for retailers to market correctly before shoppers enter their doors, and according to one expert Near Field Communications is one way to push those traffic and conversion numbers. >>

Friday, October 24, 2014

Top struggles for email marketers

A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists. >>

Thursday, October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've been instructed by fire departments, Campaigner is adding something new to the list that is specific to online marketers: reset your campaigns. >>

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