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BizReport : Trends & Ideas

Trends & Ideas

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Friday, February 24, 2017

Report: Finances key to engaging Boomers

While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more likely to shop both online and offline, and to engage with direct mail. >>

Friday, February 24, 2017

Top 3 tips to strengthen travel-based ad strategy

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. >>

Thursday, February 23, 2017

Ad Roundup: Platform expansions and a partnership

In today's advertising roundup, three announcements that could help mobile and digital brands better connect with shoppers. >>

Wednesday, February 22, 2017

Ad Roundup: Partnership, integration to bring brands more

In today's advertising roundup, a partnership agreement, and an integration announcement which should each help brands better target and engage their customers. >>

Wednesday, February 22, 2017

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in Super Bowl LI. >>

Wednesday, February 22, 2017

Top tips to reduce involuntary churn

Renewal and retention are two keys to subscription service success, but these two areas can also hold cause for concern, especially when consumers find a reason not to renew. One expert shares his top tips to reduce involuntary churn. >>

Wednesday, February 22, 2017

Smart Glasses that look like regular specs will invigorate market

If you thought the stalled attempt to get consumers on board with Smart Glasses in 2016 was the last you had heard of the technology for a while, think again. A new study from Juniper Research has identified Smart Glasses as the highest growth sector of the consumer wearables segment over the next five years. >>

Tuesday, February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. >>

Tuesday, February 21, 2017

Forecast: Retail to show steady growth through 2017

Although overall retail sales increased less than 1% in January 2017, experts at the National Retail Federation believe retail will show steady growth throughout the year. Researchers suggest retail will show between 3% and 4% growth YoY. >>

Tuesday, February 21, 2017

Report: Desktops still lead online spending

It's not secret than ecommerce led the way throughout the 2016 holiday shopping season, but while mobile devices had record breaking buying years, new data shows the desktop is still the leader in online commerce. >>

Tuesday, February 21, 2017

Video ad campaigns with subtitles outperform in brand awareness

Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers hit the mute button. >>

Monday, February 20, 2017

Expert: How to reduce involuntary churn

While the subscription space is showing strong growth, there are a few issues for which brands need to prepare. One is involuntary churn; one expert weighs in on how to combat it. >>

Monday, February 20, 2017

Expert: Travel next up for programmatic direct

Travel could be the next big vertical for programmatic direct mail. One expert explains. >>

Friday, February 17, 2017

Brexit, Trump leave marketers skittish about targeting

Brexit and the U.S. presidential election have made many marketers pause for thought. Do they really know their audiences? >>

Friday, February 17, 2017

Report IDs the next big tech products

We're just over a month into 2017, but technology isn't slowing down. From fun gadgets to the best working tech, First Insight identifies which products will be pushing consumer interest over the next few months. >>

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