BizReport : Trends & Ideas

Trends & Ideas

Wednesday, May 22, 2013

Engajer integrates to LinkedIn

There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects. >>

Wednesday, May 22, 2013

JiWire: Mobile engaging travel consumers

Travel brands: don't forget mobile in those summer campaigns. According to new data out from JiWire travel is especially engaging via mobile. Their new report shows more than half of consumers used a mobile device to book travel plans - hotels, rental cars, airline tickets - over the past 90 days. >>

Tuesday, May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for. Yankee Group suggest the virtual currency space will grow to more than $55 billion in 2017. >>

Tuesday, May 21, 2013

European silver surfers' media consumption moving online

A new survey from trade body IAB Europe reveals that there is a demographic that is spending a lot more time online today than they were several years ago - silver surfers. >>

Tuesday, May 21, 2013

Google Play in-app sales rise 700% YoY

Consumers are finally becoming comfortable making purchases inside apps, as the latest figures released by Google at its annual I/O Conference reveal. >>

Tuesday, May 21, 2013

comScore: Desktop spending up 13% YoY

eTailers, you aren't seeing things. According to data out from comScore desktop-ecommerce increased 13% in Q1 2013, to reach more than $50 billion. A strong showing considering the first quarter, in general, is a low sales time as consumers pay off holiday credit card bills, pay taxes and focus on their budget-based New Year's Resolutions. >>

Tuesday, May 21, 2013

Report: More ad dollars to focus on branded content

Look for more advertising dollars to be pushed into branded, digital content. That according to a new survey out from MailOnline, which notes that 66% of brands and 65% of agencies surveyed believe branded content is 'very or most' important to their marketing efforts. >>

Monday, May 20, 2013

Top 3 tips to improve webrooming abilities

Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their stores. >>

Monday, May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered. >>

Monday, May 20, 2013

Reports: Social, Cloud offering assist to small businesses

The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at the office. >>

Friday, May 17, 2013

App Store hits 50 billion milestone, Google Play not far behind

Apple this week announced they had reached a major milestone - 50 billion apps have been downloaded from their App Store. Meanwhile, Google reveals that it isn't so very far behind. >>

Friday, May 17, 2013

Service industry occupations not safe from technology

For the last three decades or more, technology has swept aside manufacturing jobs. Robots and other computers and machines, controlled by software programs, build cars, consumer electronics and drive other manufacturing processes far faster and more efficiently than humans ever could. >>

Friday, May 17, 2013

How webrooming is taking over ecommerce

There is a new monster behind the door for retailers - or is there? For a little more than two years, we've heard about showrooming - people using mobile devices in-store and then buying from different, lower priced retailers online. Now, there is a new term - webrooming, that is making some nervous. Our expert explains why webrooming may be a tool to engage shoppers, not turn them away. >>

Friday, May 17, 2013

Report: Strong digital presence key to success

Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online outlets. >>

Friday, May 17, 2013

Report: SMBs falling behind in tech

Small businesses may be some of the earliest adopters of social media platforms, but when in comes to technological infrastructure these same businesses are falling behind. According to new data many small businesses are behind the tech curve when it comes to website development. >>