BizReport : Trends & Ideas

Trends & Ideas

Friday, February 24, 2012

2012: All about the 'fourth' screen?

According to comScore's 2012 Mobile Future in Focus report businesses - and consumers - will look more to the mobile screen in the upcoming year. And that mobile screen won't just be on a smartphone. Tablets and their 'fourth' screen, researchers believe, will lead more people into the mobile space not just to play games or check in on social networks but to read and watch content, view advertising and engage with favorite brands. >>

Thursday, February 23, 2012

Millennial Media: Mobile impressions up 21% YoY

Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed to more ads. >>

Thursday, February 23, 2012

Tools give SMBs more insight into social, mobile

Small businesses are looking for ways to compete against the 'big boys' in both the online and offline world. Social media and mobile marketing are two places SMBs are hoping to engage a larger consumer base, and new releases are poised to help. >>

Wednesday, February 22, 2012

140 Proof launches sharable, social video ad unit

A new offering in the social space should marry two of consumers favorite online activities: social networking and video viewing. From 140 Proof, the new ad unit is sharable and available through both mobile and desktop social applications and allows brands to target consumers based on keywords in their social streams. >>

Wednesday, February 22, 2012

How mobile is impacting online commerce

As ecommerce continues to explode a new offering - the ability to browse, shop and even price compare in-store - is making headway into the space. Mobile commerce is still in its infancy, but there is huge potential in mobile, say some experts. >>

Tuesday, February 21, 2012

PaymentOne employs HTML5 support for mobile payments

Mobile game and app developers have one more way to monetize their products - PaymentOne. The platform is launching the PayOne HTML5 API, providing HTML5 compliant web-based payment options. The option should simplify mobile payment across platforms and devices through PaymentOne's frictionless 'charge to my mobile bill' option. >>

Tuesday, February 21, 2012

How to engage online shoppers year round

Everyone knows ecommerce booms during the holiday season, but similar results can be found for etailers year round. If the proper research and approach is done. According to comScore more than $30 billion was spent online during the 2011 holiday season. Here are our top tips to engage online shoppers throughout the year. >>

Friday, February 17, 2012

SMBs: Top 4 tips for choosing an e-sig partner

Online signature providers are not new to the online community, but with a growing number of small businesses doing business online there is growing interest in how these companies work and what they offer small businesses. E-Signatures can cut postage expenses, cut down on the time a contract is signed and when work can begin, giving small businesses more room to grow. Read on for our expert tips on e-signatures. >>

Thursday, February 16, 2012

New mobile options give SMBs foothold into mobile, social

Social media is one of the fastest growing segments for small businesses. According to new data from Constant Contact 77% of SMBs and non-profits who are hosting 'events' are using social media to spread the word while a whopping 81% of SMBs report they'll increase their use of social media in the coming year. >>

Thursday, February 16, 2012

How social check-ins can help brand

Cecking in through social networks - you know, those 'having dinner at ___' linked posts - have been around since social networks took off. But do you know the value of a check-in for your brand? >>

Thursday, February 16, 2012

Adometry tapped by major publishers to protect ad inventory

Three big publishers - BUZZMEDIA, Publisher's Clearing House and The Seattle Times - have tapped Adometry to help manage and monitor display advertising on their websites. Through the agreement the publishers will use Adometry TagScan to administer, analyze and monitor advertising tags site-wide; this should help to increase performance while maintaining high standards for the ads. >>

Wednesday, February 15, 2012

How social is changing the game for video

A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the way people interact and share online video. >>

Wednesday, February 15, 2012

App offers real time data to retailers

Starting today the Lexity, formerly Vurve, app will give retailers an unexpected view to their customer base. Using real time data, the app will 'tell' retailers how consumers are engaging with their online offerings, giving them better understanding into how sites are operating and how to increase conversions. >>

Wednesday, February 15, 2012

Cisco: More web-connected mobiles than humans by 2016

Over the next four years the use of mobile will skyrocket and, according to new forecasts released by Cisco, by 2016 the number of devices in use will outnumber humans. >>

Tuesday, February 14, 2012

ChoiceStream platform may help post-Valentine's conversions

The day of love is finally here - and check the lines at the florist, there will be men there in droves today - but that shouldn't stop a retail strategy. Although Valentine's day is a huge day for retailers it isn't the only day, and strategies put into play today can last an entire year. One such strategy is offering the consumer personalized recommendations. >>