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BizReport : Trends & Ideas

Trends & Ideas

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Friday, January 20, 2017

Survey: Health Lifestyle grabs consumer interest

Diet and exercise have become virtual New Year's Resolution clich├ęs, but this year consumers are putting a different twist on the typical resolution. Rather than looking for the next diet fad, more people are searching for more mainstream health trends - by using search terms like 'gluten free' or 'paleo diet'. >>

Friday, January 20, 2017

Ecommerce Roundup: As digital increases, so does fraud

While 2016 showed a marked increase in overall digital commerce, online and mobile buyers weren't the only increases. One report indicates fraudulent purchase attempts are also on the up. >>

Friday, January 20, 2017

Alibaba forms alliance with big brands to fight counterfeiting

Alibaba has announced a new alliance with big brands that will leverage big data and the latest in anti-counterfeiting technology to continue the global fight against counterfeit goods. >>

Thursday, January 19, 2017

Expert: Consent, Identity key for businesses

There are many ways consumers can protect their information online, and there are many ways brands can protect customer information once a purchase has been made. However, with the number of data breaches, customers are losing faith in privacy and privacy protection. That's why, according to one expert, consent and identity are becoming even more important for brands. Here are four ways brands can help customers protect their identity. >>

Thursday, January 19, 2017

Ad Roundup: Solution expansions, investments

A social video investment, a platform expansion, and a data investment top today's advertising roundup. >>

Thursday, January 19, 2017

Study: Order struggles a problem for B2B

Order struggles are a problem for B2B brands. That's the takeaway from a new CloudCraze study. Researchers found most B2B marketers have lost a sale because of ordering-specific issues - like a seamless experience, data effectiveness, and cost efficiency. >>

Wednesday, January 18, 2017

Survey: Recruiting a struggle for IT departments

IT may be a popular career path for Millennials as well as older adults, a growing number of IT professionals say it's hard to recruit people with the right set of skills for their company. That's the takeaway from the new "Money, Minds and the Masses: A Study of Cybersecurity Resource Limitations" report. >>

Wednesday, January 18, 2017

Ecommerce Roundup: Shipping, experience key to satisfaction

Two new studies out in the digital space indicate that while shoppers are using new channels all the time to buy products and engage with brands, the keys to customer satisfaction remain familiar. >>

Wednesday, January 18, 2017

Restaurant offers to lock up customers' mobile phones

A small restaurant group in England is encouraging customers to put away their mobile device and focus on conversation by offering the use of a 'Phonetentiary'. >>

Tuesday, January 17, 2017

Most media chiefs believe fake news is good for business

Fake news has been hitting the headlines of late but, according to a new report from the Reuters Institute for the Study of Journalism, most news media chiefs believe fake news is good for business. >>

Tuesday, January 17, 2017

Expert: How RegTech will impact 2017

The digital space is a fast-changing device, and brands who do not change with the times could lose their hold on the marketplace. RegTech is a new term buzzing around. Here's what brands need to know. >>

Tuesday, January 17, 2017

Study: Trust, payments annoy marketplace sellers

Marketplace sellers may consider going outside the confines of sites like Ebay, Etsy, and Amazon, despite the sites' reach, because of trust and payment factors. >>

Monday, January 16, 2017

Expert: How to keep employees motivated

During the holiday season, it can be hard to keep employees focused and happy, but the workday blues don't disappear after New Year's Day. >>

Monday, January 16, 2017

Ad Roundup: Retail, ad solutions launched

Three new releases into the digital space are geared toward helping retailers and other marketers better understand their customers while also managing the budget. >>

Monday, January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. >>

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