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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, February 09, 2016

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. >>

Monday, February 08, 2016

Top 3 challenges facing retailers and how to solve them

Retailers have more channels than ever with which to engage shoppers. There are store channels, online and mobile sites, social media. Which these have opened the lines of communication, they may have also complicated the retailers-shopper relationship. Here are three solutions to the challenges retailers face. >>

Friday, February 05, 2016

Virtual Reality: Seeing, and trying, is believing and buying

As some of the largest companies in the world put their faith in virtual reality, a new report from Futuresource Consulting reveals that the new technology has a long way to go before consumers will part with a significant amount of money to buy into it. >>

Friday, February 05, 2016

Expert: Retail's trends to watch

Ask a retail veteran and they might tell you the best thing about retail is that it always changes. Season to season, trend to trend, nothing stays the same for long. One expert believes there are trends from the 2015 holiday season which can be used an indicators to where retailers need to go next. >>

Friday, February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. >>

Friday, February 05, 2016

Report: Fraud attacks up 80%

As more consumers use not only credit cards but online shopping venues, more retailers are being hit with fraud. According to data from ThreatMatrix 2015 say an 80% YoY increase in fraud attacks. More than 20 million of the attacks stoppby by ThreatMatrix were from new account creators. >>

Thursday, February 04, 2016

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. >>

Thursday, February 04, 2016

How mobile is changing retail

Retailers need mobile. It is a fact we learned through the 2015 holiday season, yet still many retailers are stuck in 2013 where mobile was a nice feature, but an unnecessary one. One expert explains how mobile continues to change retail. >>

Wednesday, February 03, 2016

Ad Roundup: Platforms to extend reach, targeting

In today's advertising roundup, two new releases which should give marketers better insight into their customer bases. >>

Wednesday, February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. >>

Wednesday, February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new data from Sprout Social. >>

Tuesday, February 02, 2016

Top 4 Strategies for Small Businesses to Prep for Emergencies

According to the Manta Wellness Index one-third (37%) of SMBs believe their business could not recover from a natural disaster such as a fire or a flood. One expert offers advice for SMB preparation. >>

Tuesday, February 02, 2016

Report: Shoppers increased online visits 25%

Forget Cyber Monday, as far as traffic is concerned, Thanksgiving and Black Friday are the biggest days for online retailers. That is the takeaway from a new report that indicates Thanksgiving and Black Friday traffic surpassed the 328 million mark, a 25% increase YoY. >>

Tuesday, February 02, 2016

Travel industry leading the way in moment marketing

The travel industry has been an early adopter of moment marketing and is now leading the way, according to moment marketing firm TVTY. >>

Tuesday, February 02, 2016

The rise of voice recognition and its effect on content marketers

A new report from Parks Associates reveals that more smartphone owners are exploring the use of intelligent features and interfaces, such as voice recognition. >>

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