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BizReport : Trends & Ideas

Trends & Ideas

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Friday, March 06, 2015

Few help desk systems are cloud-based

A new survey among I.T. professionals reveals that nearly half have no plans to increase investment in help desk software this year and only a third had moved their customer service programs to the cloud. >>

Friday, March 06, 2015

Survey: Phablets fastest growing mobile device

The smartphone vs. tablet debate may grow quieter this year. That is because many consumers are choosing devices that are a blend of both. According to new data from Flurry phablets, or smartphone-tablets, are the fastest growing mobile device (January 2014 vs. January 2015). >>

Friday, March 06, 2015

Brands: How content should change your mobile strategy

What do content marketing, customer experience and mobile marketing have in common? More than many marketers think, according to one expert. >>

Friday, March 06, 2015

In-store sales down for Valentines finds report

New data out from Euclid Analytics shows physical stores took a hit on Valentine's day. Their data shows general merchandise sales were down just over 2% for the month of February and that clothing/apparel sales were down 3.6%. >>

Thursday, March 05, 2015

Ad RoundUp: Partnerships increase ad support across channels

Voxox, DataHero and adMobix have announced new plans for their platforms - those plans include increased data sharing, ad partnerships and cloud phone option for SMBs. >>

Thursday, March 05, 2015

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option. >>

Wednesday, March 04, 2015

Mobile Roundup: Mobile wallets upping the retail ante

Mobile wallets aren't going away. In fact, two new reports indicate mobile wallets are growing in importance for retailers despite safety and security concerns from shoppers. >>

Wednesday, March 04, 2015

Report: US, UK users vulnerable because of passwords

US and UK computer users may be some of the most experience in the world, but that experience isn't leading them to be safer online. That is the takeaway from a new survey out from Siber Systems. According to their poll password management is actually putting some US and US users in danger from hackers and the like. >>

Wednesday, March 04, 2015

Study: Images linked to email success

As advertisers continue to look for new ways to increase engagement with email campaigns, it is important not to forget the images. That's the takeaway from a new report out from Constant Contact. Researchers with the firm looked at how images and text are pushing click-through rates. >>

Wednesday, March 04, 2015

Millennial Media: Video increases engagement

The mobile space is changing fast and not just in the size of tablets and smartphones. According to Millennial Media's new 2014 Year in Review Mobile Mix, the biggest mobile players are trading places when it comes to market share and advertising. >>

Friday, February 27, 2015

45% of marketers to invest in events during 2015

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year. >>

Thursday, February 26, 2015

Barclays Bank launches Twitter payments

Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via Twitter. >>

Wednesday, February 25, 2015

Alternative to Dropbox and Box

Today, millions of small businesses have adopted cloud storage, because they require "anytime, anywhere" access to data. However, they may fear security breach issues and want better control of business data, as well as independency from corporate governance and legal regulations. >>

Tuesday, February 24, 2015

Growth of native advertising in 2014

Native advertising, a practice of integrating a specific ad format that blends in with publisher´s editorial environment, continues to boom. According to the new native advertising data report from MediaRadar the popularity of native advertising increased dramatically in the second half of 2014. >>

Monday, February 23, 2015

U.K. first country in which digital ad spend tops 50%

A new study from Strategy Analytics reveals more than half of ad spend in the U.K. will go towards digital this year, making it the first country in which this has happened. >>

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