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BizReport : Trends & Ideas

Trends & Ideas

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Friday, September 19, 2014

Ad Roundup: Partnerships and acquisitions to improve platforms

This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: >>

Friday, September 19, 2014

Physical stores still popular with young fashion shoppers

Despite rising app and online use, the high street and shopping centers continue to be where youngsters choose to buy their clothes, according to new research from Voxburner. >>

Thursday, September 18, 2014

Britain has more female gamers than male

Yet more research has surfaced showing women dominate the gaming environment, a trend that has been growing steadily over the last year or so. >>

Thursday, September 18, 2014

Study: Top retailers failing at email

There is a new study out from Simple Relevance that suggests top retailers are failing at email - not because they are over- or under-sending or because they don't follow White Hat strategies. Because they aren't getting personal. In their study researchers found the top retailers - brands like Target, Home Depot and even Macy's - aren't offering a personalized experience through email. >>

Thursday, September 18, 2014

Report: CPG brands reinvest in RTB

Programmatic, or real time bidding (RTB), ad options have grown in popularity across nearly all verticals over the past couple of years. Now, according to one report, CPG brands are increasing their programmatic spend. >>

Wednesday, September 17, 2014

Multifactor authentication added to RoboForm

Everyone wants a more secure online experience, but most consumers also report they want less friction in their transactions - everything from signing in to their local newspaper to simpler online banking. A new release from RoboForm is set up to make those logins more frictionless while still offering security. >>

Tuesday, September 16, 2014

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers. >>

Tuesday, September 16, 2014

Message Systems flips email to up engagement

Email isn't sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade - from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email's issues by improving deliverability and engagement through metrics and analysis. >>

Tuesday, September 16, 2014

Google: U.S government user data requests up 250% since 2009

Google's latest transparency report reveals the significant increase in demands for user data received by the company from governments of all sizes. >>

Monday, September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Monday, September 15, 2014

PageFair: Adblocking Goes Mainstream

A new report from adblock solutions provider PageFair reveals a significant increase in installed adblock software in the past year, claiming the practise has gone mainstream. >>

Monday, September 15, 2014

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want to either face the crowds or go store-to-store looking for specific products. >>

Monday, September 15, 2014

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time. >>

Monday, September 15, 2014

Expert: SMBs banking on themselves

Recently, the Wall Street Journal reported that small business lending was below pre-2008 levels. But one company is seeing something different from the SMB space - alternate lenders and small businesses investing in themselves. >>

Friday, September 12, 2014

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact as well. >>

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