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BizReport : Trends & Ideas

Trends & Ideas

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Thursday, May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. >>

Wednesday, May 04, 2016

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. >>

Wednesday, May 04, 2016

Expert: How extreme stacking can benefit retailers

There is a new trend among cost-conscious consumers called extreme stacking, and while the main benefits are to the consumers there are also benefits to retailers and brands. One expert explains. >>

Wednesday, May 04, 2016

Google reveals 180% increase in hacked websites in 2015

Google has released new figures about how they fought spam during 2015, and reveals that the number of websites being hacked rose significantly during the year. >>

Tuesday, May 03, 2016

Ad Roundup: Releases focus on data

In today's advertising roundup, a trio of releases that are focused on the data and targeting side of online advertising. >>

Tuesday, May 03, 2016

Study: Micro-businesses need more help

There are programs to help small businesses connect and improve, but when it comes to micro-sized businesses, new programs may be warranted. That's the takeaway from a new Invoice2Go report which indicates that most micro business owners agree current SMB programming doesn't fit their needs. >>

Monday, May 02, 2016

Poll: SMBs worried over benefits, pay

This week marks Small Business Week, a week when small businesses are recognized for their contributions to our cities and states. A new poll underlines some of the worries small business owners are dealing with as we head into the second half of 2016. >>

Monday, May 02, 2016

Mobile Roundup: Breaking down app, game installs

Two new reports underline how consumers are engaging with mobile apps. Details in today's mobile roundup. >>

Monday, May 02, 2016

Expert: Tips for better small business expansion

Small Business Week is kicking off, and while many SMBs are focused on consumers in their town, there are some who are looking outside the confines of their zip codes. One expert offers three tips to improve small business expansion. >>

Monday, May 02, 2016

'Adblockalypse' now?

Are we heading towards an 'adblockalypse'? A new survey from Unruly reveals there is a real risk of consumers abandoning advertising if brands do not pay heed to the signals and adopt new strategies. >>

Friday, April 29, 2016

Report: Video is video regardless of screen

Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters. >>

Friday, April 29, 2016

Study: US mobile app experience low

Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under brands outside the US. >>

Thursday, April 28, 2016

Ad Roundup: New solutions for personalization, collaboration

In today's advertising roundup: two new releases to the online space. The first, looks at increasing personalization while the second could lead to better collaboration. >>

Thursday, April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of the few software solutions for marketers to successfully manage paid media campaigns across all the major social media platforms. >>

Thursday, April 28, 2016

Data breaches take seconds, detection far longer

New research from Verizon reveals that the time between data being compromised and that breach being discovered is increasing. >>

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