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BizReport : Trends & Ideas

Trends & Ideas

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Friday, May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. >>

Friday, May 22, 2015

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. >>

Friday, May 22, 2015

Consumers keen to use new payment technology but businesses slow to adopt

Shoppers are keen to use new payment technology but, according to a new report from Sage Pay, businesses are being slow to adopt them. >>

Thursday, May 21, 2015

Social Roundup: New social ads and a social intranet upgrade

In today's Social Media Roundup, details on a new social advertising option from social media aggregator Hootsuite and upgrades to a social intranet that should increase employee productivity. >>

Thursday, May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. >>

Thursday, May 21, 2015

Top 3 tips to deploy apps in the cloud

There is a lot of money to be made from apps, but only if brands' IT departments can also ensure the apps are free from errors and don't jeopardize consumer or brand security. Here are our top 3 tips for brands to deploy apps through the cloud. >>

Wednesday, May 20, 2015

Emoji: UK's fastest growing language

The visual representation of language, in the form of emoji, is making its way into almost all messaging done by Brits, according to new research conducted by TalkTalk Mobile and the University of Bangor. >>

Tuesday, May 19, 2015

UK: Social media use triples and consumers turn to social to make complaints

A new survey by the Institute of Customer Service in the UK has found that a quarter of social media users made a complaint on a social platform in the past three months, an eight-fold increase in just over a year. Meanwhile, Ofcom reveals the use of social media has tripled among Internet users in the UK over the past eight years. >>

Tuesday, May 19, 2015

Study: In-store shopping still preferred

For all the talk about people choosing online retailers, one new study say in-store shopping is still the shopping method of choice for the bulk of shoppers. >>

Monday, May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. >>

Monday, May 18, 2015

Ad Roundup: Programmatic and ecommerce solutions

In today's advertising roundup: a solution that offers scale for programmatic campaigns and a partnership bringing customized ecommerce experiences. >>

Monday, May 18, 2015

Top 4 tips to improve A/B testing

A/B testing is one of the best ways for brands to know what will happen once their campaigns are launched into the wild. One expert offers his top tips to improve campaign testing. >>

Friday, May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure customer privacy and security via mobile devices. >>

Friday, May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed to make sure the entire team understands data collection points and knows how to appropriately rank data sources. >>

Thursday, May 14, 2015

Brands: Are you stumbling over data?

Today, brands are better at parsing data to gain customer insights, but many still have a long way to go when it comes to putting that information into an actionable context. There are still many issues companies need to work through around data usability, security, and how to apply real-time information. >>

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