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BizReport : Trends & Ideas

Trends & Ideas

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Monday, June 26, 2017

Marketers unprepared for AI, voice search

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge. >>

Monday, June 26, 2017

Report identifies increase in news sharing via messaging apps

Today, the number of Americans that get news from social media continues to rise while in other countries growth in the use of social media for news has flattened out, or declined. >>

Monday, June 26, 2017

Study IDs why people like in-store shopping, why they don't

While most consumers will agree that they shop in-store more often than they don't, the reasons for this remain elusive, and somewhat personalized. New data from Mood Media sheds light on what consumers like while shopping in-store, but more importantly, what they don't like. >>

Monday, June 26, 2017

Study finds uptick in time spent in-app

As mobile technology has improved, so has the amount of time many people spend on their phones - both in-app and via browsers. One recent report shows a significant uptick in the time consumers are spending in their apps - but it also shows an uptick in ad fraud. >>

Friday, June 23, 2017

Survey: SMBs not in favor of Republican health plan

While most headlines surrounding the phasing out of the ACA, and the Republican plan to replace with the AHCA, are focused on consumer reaction, new data shows small businesses are also opposed to the new plan. That's a key takeaway from a new BizBuySell poll which found that fewer than half of SMBs support the new Republican-led plan to change Americans' health coverage. >>

Friday, June 23, 2017

Top 3 tips for furniture brands to incorporate AR/VR

Furnishings merchants are beginning to look into how augmented and virtual reality can boost their business. roOomy, for example, is working to provide a scalable virtual staging solution for furnishings suppliers including Wayfair, Design Within Reach, Havertys and BuildDirect. RoOomy's CEO offers three tips for implementing a strong strategy. >>

Thursday, June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. >>

Thursday, June 22, 2017

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in. >>

Thursday, June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. >>

Wednesday, June 21, 2017

Report lays out cybersecurity risks

While brands, marketers, and consumers are more vigilant about their cybersecurity than ever before, criminals continue to be working new angles. Trustwave has released their annual Global Security Report, and among the more interesting findings is this: the time between cybersecurity intrusions and detections has gotten longer. >>

Wednesday, June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. >>

Wednesday, June 21, 2017

Expert: Why furniture retailers should consider AR/VR

While most people think of virtual reality as geared more toward gaming or even clothing/accessories retail, one expert believe augmented and virtual reality could have a strong presence in the furnishings marketplace. With, of course, the right direction. >>

Tuesday, June 20, 2017

SMBs favor minimum wage increase - the question is how much

While most small businesses are coming down on the side of an increased federal minimum wage, the question is just how big a raise these small businesses could withstand without it hurting their bottom line. That's the word from a new Manta and BizBuySell survey. >>

Tuesday, June 20, 2017

Cost leading factor in marketing conference attendance

Love them, or hate them, conferences seem to grow in number and variety each year. But what do marketers really think about them? Internet marketing agency Digital Third Coast conducted a survey to find out. >>

Monday, June 19, 2017

Experts weigh in on Amazon/Whole Foods deal

Last week Amazon announced its intention to by Whole Foods, and while what an Amazon/Whole Foods world will look like remains a mystery, some experts are weighing in on what the move might mean - for retail, for grocers, and other brands. >>

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