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BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, May 23, 2017

Expert: Why convenience is key for winning loyalty

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list of things said to lead to a bad experience. >>

Tuesday, May 23, 2017

Top 3 tips to prevent SmartTV hacks

SmartTVs are being adopted at a fast rate, but these televisions and other connected devices can leave consumers - and businesses using connected devices - open to hacks and other nefarious schemes according to experts. Here's how to protect against hacks. >>

Monday, May 22, 2017

EU mobile payments market to triple by 2021

Growing retailer and consumer interest in mobile payments will lead to the European mobile payments marketing tripling over the next five years, according to the latest data from Forrester Research. >>

Monday, May 22, 2017

Number of installed digital assistants to exceed earth's population by 2021

Technology research firm, Ovum, forecasts that the installed base of digital assistants will be on a par with the population of the earth by 2021, with Google dominating the voice AI-capable device market. >>

Sunday, May 21, 2017

Expert: Why gender parity is key for business

There have been several reports over the past year pointing to the fact that female entrepreneurs don't have the same access to funding and investment dollars that their male counterparts do. There is also a disparity between women at the executive level of many large businesses; one expert explains why, and why it is important to change. >>

Friday, May 19, 2017

Diners want personalization, not robots, to improve their dining experience

Robots are out, pre-booking of a preferred table is in. New research reveals how diners feel about the use of technology before, during, and after the dining experience. >>

Friday, May 19, 2017

Top 3 tips for cross-channel personalization

Seamless customer experiences, across all channels both online and offline, is key to brands engaging with customer. But, aside from contact information, and past purchases, most organizations don't have deep insights into their customers' behaviors and interests. Here are three tips to better personalize across channels. >>

Friday, May 19, 2017

Ad Roundup: AI at the heart of 2 announcements

In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. >>

Thursday, May 18, 2017

Expert: Less friction needed in authentication

Because passwords are easily compromised, multi-factor authentication (MFA) is critical for strengthening security. But traditional MFA tools use static rules that can't keep up with today's constantly evolving security risks. >>

Wednesday, May 17, 2017

Travel tech: Chatbot use on the rise

Chatbot use is on the rise within the travel industry, according to new research from travel search engine Kayak.co.uk, although it is far from mainstream with the majority of consumers having never heard of them. >>

Wednesday, May 17, 2017

Ad Roundup: Giving brands better data

In today's advertising roundup, two partnerships and a new tool, all which push better data to the forefront for digital brands. >>

Wednesday, May 17, 2017

Study: Relevant recommendations key to conversion

This should come as no surprise to savvy merchants: offering consumers more of what they want, when they want it, is key to increasing conversions. New data out from Jetlore underlines what consumers are looking for online - and relevance is at the heart of it. >>

Wednesday, May 17, 2017

Expert: What brands can learn from inbound marketing

There is a wealth of data at the fingertips of digital brands - from online shopping habits to digital traffic patterns to previous purchases. The same can be said about call data, but according to one expert, brands need to be doing more with the data mined from inbound calls. >>

Tuesday, May 16, 2017

Email subscribers up 30%

Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase. >>

Tuesday, May 16, 2017

Study: Mobile click-thru key to video

New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. >>

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