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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, September 28, 2016

How loyalty data can improve the shopper experience

Data is key to many things in the retail space. By offering a personalized experience, shoppers will be more likely to continue to engage with brands and merchants who treat them as a valued and individual member of their program. >>

Tuesday, September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. >>

Tuesday, September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. >>

Tuesday, September 27, 2016

Consumers increasingly comfortable with mHealth options

People are becoming a lot more comfortable using a mobile device to manage their health, according to new research from communications firm Ketchum, with more than half using their smartphone to communicate with medical practitioners. >>

Tuesday, September 27, 2016

Retailers: How to use out-of-store events to engage

Out-of-Store events may be a new way for merchants to engage new customers or re-engage those customers who have lapse in recent months. The key is knowing how to use these events. Here are our top 4 tips. >>

Monday, September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. >>

Monday, September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. >>

Monday, September 26, 2016

Reports: Mobile, deals important to shoppers

With the holiday season coming on fast, two new reports may shed light on how merchants can engage shoppers. >>

Friday, September 23, 2016

Study IDs email fatigue

SendGrid's latest Global Email Benchmark Report has been released, and among the key findings is this: despite high send frequency, emails from the Health/Fitness, Real Estate, and Mobile App spaces continue to have both strong open and click rates. >>

Friday, September 23, 2016

Top tips to improve cash flow

Working capital can be one of the biggest hurdles that businesses face. How can brands free up more cash? One expert offers these tips. >>

Thursday, September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information but to share deals and products with their friends. >>

Thursday, September 22, 2016

SMB Owners: What you need to know about OT changes

In December, rules changing the minimum annual salary for overtime-exempt US workers will go into effect. Our expert explains what small business owners need to know about the rules, and how to prepare. >>

Thursday, September 22, 2016

The state of Internet traffic in Europe

Internet traffic is nearing saturation point in Europe and, as a result, many European websites are decreasing in size. So, what tactics are those sites that continue to grow using? >>

Wednesday, September 21, 2016

Report: Convenience stores fastest growing retailers

With in-store sales increasing nearly 6% in 2015, convenience stores are now the fastest growing retail vertical. That's the word from new Koupon data, which also found the vertical is now pulling in $600 billion annually. >>

Wednesday, September 21, 2016

'Good reviews' trump family recommendations and celebrity endorsements

Good reviews are ranked just below discounts and promotions, but above recommendations from family and friends, as drivers of purchases, according to new research from ratings and review platform Feefo. >>

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