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BizReport : Trends & Ideas

Trends & Ideas

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Friday, November 21, 2014

Top 3 tips for effective native ad campaigns

Native ads have been shown to increase engagement, but according to some native ads are blurring the line between content and advertising too much. It's imperative that advertisers label their ads as advertisements using easy to understand language, a proper sized font and continue to disclose throughout the sales process. >>

Friday, November 21, 2014

Top 3 email tips for the 2014 holidays

No two brands are alike and no two recipients are the same. We're in the age of hyper-personalization--emails should be as unique as the people that read them. Don't assume that what worked in the past will work in the future, experiment with segments and the best times to reach them and then turn that into better cycles and iterations of your campaigns. >>

Thursday, November 20, 2014

Studies: Shoppers want connection

Moxie Software has released a new study which indicates retailers may be missing out on online sales because they lack the personal touch. According to researchers nearly three-quarters (72%) of shoppers are looking to brands to give them product information and other content, and they want that content to be based on shoppers' on-site habits. >>

Thursday, November 20, 2014

Brands: What to prep now for Thanksgiving Weekend

Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard work of optimizing delivery for you--as a result, you can focus on your product and core technology. >>

Wednesday, November 19, 2014

Study: Consumers find driving need to be always on

It is no secret that consumers around the globe are finding more reasons to be online and more ways to stay connected - mobile and gaming devices, computers and tablets are all ways about half of people surveyed in a recent A.T. Kearney report find to be connected 24/7. >>

Wednesday, November 19, 2014

Study: Shoppers more likely to webroom

Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor. >>

Wednesday, November 19, 2014

Expert: Native ads are under fire

The online ad space is changing faster than ever. There are mobile and social options, traditional banners, ad networks and now native advertising options that have been shown to increase engagement by boosting relevance. >>

Tuesday, November 18, 2014

comScore: Expect 16% retail growth over 2014 holidays

Retailers should expect significant ecommerce growth over the 2014 holidays. That is the takeaway from a new comScore forecast which predicts the 2014 online holiday spend will exceed $60 billion. >>

Tuesday, November 18, 2014

Top 3 tips for strong LBS campaigns

Geo-location, iBeacon technology and the like are great tools for engaged customers, but many consumers are still oblivious to geo-location based messaging from an app. Still, mobile is expected to have a huge impact on the 2014 holiday seasons, here are one experts top 3 tips to create a solid location based strategy for mobile. >>

Tuesday, November 18, 2014

Expert IDs trends to watch for 2015

According to some experts native advertising is going to see huge growth over the coming year. Both publishers and advertising platforms are just beginning to adapt their ad formats to work well within a native environment. As a result, achieving scale can still be challenging. >>

Tuesday, November 18, 2014

Mobile RoundUp: Studies find targeting is key

In the mobile space targeting is everything. That's the takeaway from two new reports which indicate a majority of consumers would engage and interact with ads targeted to them via their mobile device. >>

Monday, November 17, 2014

'Presenteeism' becoming a thing of the past as technology enables working from home

For an increasing number of employees, the commute to work is a short walk down the hall to the study or finding a parking space on the sofa. New research from creative storytelling agency Rooster Punk and agile cloud workspace The 4th Office unearths the increasing trend of freeing employees from the confines of an office. >>

Monday, November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. >>

Monday, November 17, 2014

Holiday Roundup: More to shop in-store

Some shoppers are already scoping out deals in circulars and showrooming in stores to figure out their plan of attack for Thanksgiving Weekend. Two reports shed light on what retailers - and shoppers - can expect. >>

Monday, November 17, 2014

Avangate: Survey highlights changing ideas about payments

Turns out consumers don't want to be bothered with reminders about products, and in some cases simply want the books, movies, clothing or software to arrive regularly on a subscription bases. >>

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