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Trends & Ideas

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Wednesday, April 16, 2014

Reports: Ad spend up on Bing, consumers still heavy on Google

More search dollars are being pushed into Microsoft's Bing space. That according to new data out from The Search Agency which found that Bing's growth (Q1 2014) was more than double the growth of spending for Google. >>

Tuesday, April 15, 2014

90% of marketers not trained in marketing performance, ROI

A woeful lack of training in marketing performance and ROI within marketing qualifications, coupled with marketers entering the profession with no formal marketing qualification, has led to many being unable to properly demonstrate to top management the business effectiveness of their marketing spending, campaigns and activities. >>

Tuesday, April 15, 2014

Brands: Why Facebook ads may not be a cure-all

With so many consumers in the social space brands need to be there, too, right? Yes, and no, according to one expert who says that while a social network presence may be of benefit for many brands, paying for social advertising is likely not. >>

Tuesday, April 15, 2014

Studies: Web performance impacting experience, Responsive Design slowing mobile sites

Most Ecommerce brands know a thorough website experience is key to engagement, but in some cases that experience is dragging brands down. >>

Monday, April 14, 2014

Studies: Social pushing engagement

Two new studies may have more brands reaching for the social space in their next campaigns and strategy meetings. According to details from Lithium Technologies, their community-based networks are driving revenue while data out from CRE indicates more consumers are turning to social for content. >>

Monday, April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and 35% over Q4 2013. >>

Friday, April 11, 2014

Time spent watching TV content on YouTube up 65%

New research shows that television viewers have begun spending more time interacting with television-related content on YouTube, rising 65% year-on-year. >>

Thursday, April 10, 2014

Survey reveals increase in teen desire for an iWatch, but at what price?

Apple's shiny new product, the iWatch, is set to hit the stores in the second half of this year and research points to U.S. teens' increased desire to get that product on their wrists. >>

Wednesday, April 09, 2014

Retailers: How to start your holiday strategy now

With more than seven months until Christmas, most retailers believe there is plenty of time to develop a strong holiday strategy. The truth is, time is short - because shoppers will begin buying in October, which means ad campaigns in place and running by September. Kristina: What trends are you seeing in ecommerce? >>

Tuesday, April 08, 2014

Top tips for SMBs in will preparation

Tax day in the US is just around the corner, but April isn't only tax month. It is also Make A Will month. One expert offers their top tips to create a solid will so that business owners' families are protected. >>

Tuesday, April 08, 2014

Brands: How paperless billing can save your money

Consumers are going paperless, paying more bills online, and many businesses are following suit - by billing paperlessly. Still some businesses are holding back. Why should businesses make the transition now, and what is the best way to do it? One expert weighs in. >>

Monday, April 07, 2014

Survey: Workers want better connection

For more than twenty years workers have been using desktops at home, and now mobile devices, too, to access work files from home or while on vacation. So it stands to reason that these IT backends are simple to use and make workers feel productive, right? Wrong. According to new Pertino data workers are frustrated with their ability - or inability - to access work information outside the office. >>

Monday, April 07, 2014

Expert: Why mobile needs a different approach

Having ads served at the right time and in the right place and before the right person is crucial in the online space. Study after study have shown this to be true for desktop users, but what about mobile? How can brands better utilize the mobile space to deliver engaged shoppers? >>

Friday, April 04, 2014

Why brands need to re-focus on customer service

In e-commerce, as in all industries, the companies that focus on fostering relationships with their customers see positive results. It might seem obvious, but once a business concentrates on customers rather than their website - they see repeat business. Being a brand that people can connect with on a personal level helps you stand out. >>

Friday, April 04, 2014

Marketron, Jelli partner for programmatic radio solution

For the first time radio advertisers have an option for programmatic (RTB) buying. This week Marketron and Jelli are partnering to put Jelli's RadioSpot Ad Server in Marketron's Mediascape platform, effectively giving programmatic options to radio stations and ad buyers. >>

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