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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, October 22, 2014

Zendesk: Brand promoters talk less, detractors talk more

Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to write messages like 'you're the best' while detractors are more likely to leave long and detailed messages or comments about the brand. >>

Wednesday, October 22, 2014

Ad Roundup: Launches to increase mobile, social capabilities

The mobile and social spaces are heating up this month; three new product launches could set brands up to increase their mobile and social reach in time for the holiday season. >>

Wednesday, October 22, 2014

Spending up but enthusiasm down for Halloween celebrations in the UK

Spending on Halloween may be up in the UK, but research from Webloyalty found that celebrating the spooky occasion isn't as popular among Brits as it once was, and half of those surveyed won't even be answering the door to trick or treaters. >>

Wednesday, October 22, 2014

Top 3 tips to create a solid cross-device strategy

There are two main goals of a cross-channel approach: to recognize the same people as they engage with social media, video, display and mobile ads from screen to screen to screen and to use the information from the interactions on any one screen, in real-time, to improve the interactions on all other screens. Achieving these goals will improve advertising results, eliminate waste, decrease advertising costs and drive greater return on ad spend. >>

Tuesday, October 21, 2014

Multitasking activity during TV viewing has little to do with the show being watched

Multitasking on other devices while watching television is a well-known phenomenon but, according to new data released by TiVo, the activities being conducted on mobile devices and laptops have little to do with the television program being watched. >>

Tuesday, October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks. >>

Monday, October 20, 2014

Study finds the moments ads will most likely garner attention

Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer engagement. >>

Monday, October 20, 2014

Brands: Why you need to connect social and cross-platform marketing objectives

For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors and misread their tastes and interests. >>

Friday, October 17, 2014

35% of U.S. online shoppers won't browse or buy from Alibaba

It looks as if Alibaba will need to do a lot to overcome its lack of name recognition in the U.S. as well as persuading consumers that purchasing from a Chinese ecommerce company is safe and reliable. >>

Friday, October 17, 2014

Top tips to improve ad performance

In a recent study Yahoo researchers found ads with premium placements outperformed ads without those placements. This underlines the importance of premium ad placements and of online brands working with partners or solutions that can make the buying processes more efficient. >>

Thursday, October 16, 2014

How to properly measure opt-ins to improve campaigns

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy. >>

Thursday, October 16, 2014

Study: Branded games moving shoppers

It's no secret that people like playing games, but one new study indicates people don't like playing games but that games are influencing players' purchases. >>

Thursday, October 16, 2014

Teens comfortable with voice search, adults feel like 'geeks'

If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your search you are probably old. >>

Thursday, October 16, 2014

Study: Mobile ads pushing more purchases

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter. >>

Thursday, October 16, 2014

94% of leisure travelers now pack at least one mobile device

Tickets? Check. Passport? Check. Currency? Check. Travelers preparing for a vacation ensure they have everything they need before they leave the house. Today, another item is on the list of must-haves - a mobile device - which acts as a concierge, guide and companion. >>

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