RSS feed Get our RSS feed

News by Topic


BizReport : Trends & Ideas

Trends & Ideas

1 2 3 4 5 ...
 

Friday, April 24, 2015

Expert: The link between returns and cart abandons

Online cart abandonment rates have been over 60% mark for going on 2 years according to various studies, and yet retailers still don't have a handle on the disconnect that takes shoppers from interested to disengaged. >>

Thursday, April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. >>

Thursday, April 23, 2015

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will change in three ways over the coming year. >>

Thursday, April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. >>

Wednesday, April 22, 2015

Survey IDs SEO platforms most brand friendly

G2 Crowd has released the results of a new report which identifies the SEO platforms that brands say are the most helpful to them. Among the winners - MOZ, Raven Tools, Ahrefs and SEMrush. Among all of the top brands, researchers found most (85%) brands are satisfied with their particular platform and that most (87%) would recommend that product to others. >>

Tuesday, April 21, 2015

Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. >>

Tuesday, April 21, 2015

PayPal wants users to eat their (pass)words

Fingerprint recognition, heart rate monitoring and vein pattern scanning could be the future of passwords, lowering the risk of fraud and simplifying usability. PayPal is toying with the idea of upping its biometric security game with ingestible passwords. >>

Tuesday, April 21, 2015

'Visually wired' disposition behind massive rise in infographic use

The amount of 'visualized information' online, particularly in the form of infographics, has risen a whopping 9900% since 2007, according to a new infographic that explains to marketers why brands and consumers alike love infographics. >>

Monday, April 20, 2015

Translation challenges stymying online communication

For a couple of years experts have been encouraging brands to become more global-minded. Today shoppers aren't just looking at US-based or UK-based companies because they live in that country. Shoppers are looking at ecommerce sites from all corners of the world. >>

Monday, April 20, 2015

Mobile Roundup: Commerce, security options released

In today's mobile roundup, a trio of releases set up to help consumers find the things they want through the mobile space - from retail therapy to increased security. >>

Friday, April 17, 2015

How travel brands can do more with data

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities. >>

Friday, April 17, 2015

Expert: What retailers need to know about EMV

Later this year the US will finally the EMV - the Europay-MasterCard-Visa standard. What does this mean for US-based retailers? >>

Thursday, April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad spend is put into utility apps. >>

Thursday, April 16, 2015

Brits warming to biometric technology for online banking access

Just as many UK consumers want to use fingerprint recognition technology to gain secure access to their online banking as those who want to use passwords, according to recent research from Equifax reveals. >>

Thursday, April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality of the consumer. >>

1 2 3 4 5 ...