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BizReport : Trends & Ideas

Trends & Ideas

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Friday, May 27, 2016

Expert: How to know if the cloud is right for your business

Though there are many benefits to integrated some cloud-based systems into small businesses, many SMBs continue to wait. Some fear the costs, some are unsure which cloud option is right. Here are our tips. >>

Friday, May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. >>

Thursday, May 26, 2016

SMBs: New labor laws could impact revenue lines

If new labor regulations are passed in the US, small businesses will have to change their way of doing business. One expert weighs in on what the proposed changes could mean. >>

Thursday, May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. >>

Thursday, May 26, 2016

Expert: What Google, Amazon announcements mean for marketers

Both Amazon and Google have made announcements that have brands and marketers wondering what to do. One expert weighs in on what these announcements mean for marketers. >>

Wednesday, May 25, 2016

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping consumers from engaging with apps over a long period of time. >>

Wednesday, May 25, 2016

Survey: SMBs keying into social

In the small business world, television and radio spots may be advertising goals, but social is a rising star. That's the word from a new Magisto survey which found that rather than shelling out tons of ad dollars for traditional media ad runs, small businesses are keying in to social. >>

Tuesday, May 24, 2016

Fun in the Sun: How to Take a Vacation as a Small Business Owner

As the days get longer, many people are getting ready to take time off work to recharge their batteries, or unplug from their day-to-day routine somewhere relaxing. But 42 percent of small business customers expect a response from a business within four hours of sending an email - does that mean business owners can't pack their bags and take some time off? >>

Tuesday, May 24, 2016

Expert: Keys for coupon success

At the 11th annual Industry Coupon Conference, experts weighed in on how retailers and brands can best utilize coupons to engage shoppers across the demographic spectrum. The findings? It's about to get personal. Here are four key takeaways. >>

Monday, May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of relevance issues. >>

Friday, May 20, 2016

Ad Roundup: Releases focus on omnichannel

Two new releases should give brands more play across channels. Details in today's advertising roundup. >>

Friday, May 20, 2016

Top 3 tips for better personalization

Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three tips to personalize without the creep. >>

Thursday, May 19, 2016

Expert: How to personalize without the creep factor

Personalization has always been important for marketers, but with the advent of social media, consumers now want hyper-personalization - a web or mobile experience built just for them. The problem with hyper-personalization is that it can also lead to what consumers call 'the creep factor'. >>

Thursday, May 19, 2016

Expert: Why brands need localization

According to the US Chamber of Commerce most of the world's purchasing power and consumers live outside the US. What this means for US based businesses, whether they are global brands or just starting out, is that localization is the key to success. >>

Wednesday, May 18, 2016

Expert: Look for more from mobile apps

It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says that growth will continue to be important for brands. >>

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