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BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, April 26, 2017

Ad Roundup: Releases for content monetization

In today's advertising roundup, a trio of releases set up to help brands better monetize and deliver relevant content. >>

Wednesday, April 26, 2017

In ecommerce, personalization missing the mark

When it comes to personalized experiences in the ecommerce space, retailers have a lot to improve upon. That's the word from new Reflektion data, which found that nearly half (4 in 10) merchants recommend products to shoppers based on their past browsing behaviors. >>

Wednesday, April 26, 2017

Why the press release is (still) not dead

A question asked almost as much as "is email dead?" is "is the press release dead?". New data from PR Week and PR agency Wildfire provides insight into how press releases are currently being used and how they are performing. >>

Wednesday, April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking is key for brands' success in the 21st century. >>

Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

Tuesday, April 25, 2017

Report: Most Amazon sellers looking for new marketplaces

While Amazon is at the top of the ecommerce food chain, some third-party sellers within their space are looking for more. That, according to new Feedvisor data, which finds most (60%) of these third-party sellers are looking to expand outside the Amazon marketplace this year. >>

Monday, April 24, 2017

Survey: More consumers want to be paperless

When it comes to bills and even shoppers, more consumers want to be paperless. That's a key takeaway from new Inlet data. Researchers found that more than half of consumers would give up either chocolate or alcohol if, in return, they wouldn't receive paper mail. >>

Monday, April 24, 2017

Survey IDS when customers will share personal data

While customers do not want to share too much personal data with the stores or businesses where they shop, there are a few instances in which consumers say sharing personal data is okay. New data out from [24]7 explains when and why. >>

Monday, April 24, 2017

Top 5 tips to take business paperless

We are well into the second decade of the 21st century, but many businesses continue to run on 20th century practices - like having hard/paper copies of everything. This, despite the fact that the Association for Information and Image Managed found most (92%) companies are interested is going paperless. Here are 5 tips to take business paperless. >>

Friday, April 21, 2017

Survey IDs best cities for small businesses

Small businesses are thriving across the United States, but some are seeing bigger growth than others, and some of that difference could be because of the location. New data out from WalletHub identifies the most SMB-friendly cities around the US. >>

Friday, April 21, 2017

Researchers developing a super-adblocker

If publishers are already concerned about how the war on ad blockers is going, they may not want to hear about the daddy of all ad blockers that is currently being developed by Princeton and Stanford researchers. If you do want to hear more, read on. >>

Friday, April 21, 2017

Expert: How retailers can improve tentpole events

Big events like the Academy of Country Music Awards and the Oscars pull in a lot of viewers, and many of those viewers run to their favorite stores soon after to buy makeup and accessories reminiscent of what stars wore to the event. This trend isn't new, but recent Quri data found that merchandisers are failing at tentpole events. >>

Thursday, April 20, 2017

Gaming video content audiences exceed those of HBO and ESPN

The latest data from games and interactive media intelligence firm, SuperData, reveals the global audience for gaming video content will rise 21% within the next three years and already exceeds that of most major mainstream channels. >>

Thursday, April 20, 2017

Apple Pay adoption and use continues to wane

Is the novelty of Apple Pay fading? Recent data from PYMNTS.com shows both adoption and use of the mobile payment feature have decreased in the past year. >>

Thursday, April 20, 2017

Study finds in-store displays aren't converting

A recent study found that in-store displays aren't pulling their weight in terms of customer conversions. According to Quri, up to half of displays in RiteAid and Target stores were missing items, particularly in the health and beauty aisles. One expert explains why merchandising continues to be a struggle. >>

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