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BizReport : Trends & Ideas

Trends & Ideas

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Friday, December 09, 2016

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. >>

Friday, December 09, 2016

How to use your CTA to drive email conversions

The Call to Action of any ad is crucial to success, but in email the CTA can spell the difference between engagement and a list member unsubscribing. Here's how to use the CTA to keep customer engaged and clicking. >>

Thursday, December 08, 2016

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. >>

Thursday, December 08, 2016

Fewer people report suffering with information overload than a decade ago

The findings of a new study from Pew Research Center suggests that Americans today are more able to handle information overload than they were a decade ago. >>

Thursday, December 08, 2016

Third of businesses globally under-prepared for digital transformation

New research from market research firm Ovum reveals that a third of businesses globally are still not fully prepared for "digital transformation". >>

Thursday, December 08, 2016

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point? >>

Wednesday, December 07, 2016

Email trends to watch for 2017

Email continues to be one of the most-used options for consumers to contact or follow brands, and according to one expert, email newsletters will continue to be hot through 2017. Here are three trends to follow in the email space in 2017. >>

Tuesday, December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: >>

Tuesday, December 06, 2016

Report: Customers are mobile, retailers are not

When it comes to digital shopping, more and more consumers are using mobile devices - both smartphones and tablets - to research and purchase. This is great for retailers who have fully functional mobile sites. But, according to a new report, many retail brands are lagging in mobile. >>

Tuesday, December 06, 2016

Top 4 tips to a strong subscription strategy

While subscription services are showing strong consumer growth, there are many considerations brands need to consider - like overhead, item choices, and partner programs - before diving in. Here are four tips to help brands build a strong subscription service. >>

Tuesday, December 06, 2016

Amazon develops game-changing grocery store

If you did not know any better, walking into a store, picking up a few items, and walking out without heading to a check-out might look like shoplifting. However, in planned new Amazon Go stores it's all about technology. >>

Tuesday, December 06, 2016

Mobile ecoupons to drive significant rise in redemption rates

Juniper Research has released a new report on ecoupons which forecasts that redemptions are set to rise significantly in the next few years, especially via mobile. >>

Monday, December 05, 2016

Expert IDs how retailers can make more this holiday

Though the holiday season is in full swing, there are still opportunities for retailers to make more in revenue and to ensure customers build loyalty. One expert offers her top 3 tips. >>

Monday, December 05, 2016

Report: Biggest engagement not happening Black Friday/Cyber Monday

While Black Friday and Cyber Monday, and the upcoming days of Green Monday and Free Shipping Day, remain important, new data shows these 'special' holidays aren't the only thing pushing digital commerce - especially in the mobile space. >>

Friday, December 02, 2016

Expert: Tips for a more productive 2017

Time and time again, there's one critical component that hampers productivity and efficiency: We' re wired to work within the confines of organizational silos. What are some of the specific pitfalls that inefficient or siloed business processes can cause? >>

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