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BizReport : Trends & Ideas

Trends & Ideas

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Friday, August 29, 2014

Top 3 retail tips to personalize across channels

In the long-term, retailers must invest in advanced personalization that will create a memorable shopping experience. The right solution will gather insightful data about the customer's shopping behavior, preferences and past purchases and from there, create meaningful content and product recommendations that resonate with the individual shopper. One expert offers his top 3 tips to better improve retail personalization across channels. >>

Friday, August 29, 2014

Expert Advice: Use in-store techniques to sell online

The holiday and back to school seasons are the two most important shopping seasons for brands. With stiff competition for consumer dollars, brands need to differentiate themselves from the pack from both a product and customer experience standpoint. Live assistance is one way to do this, by providing an engaging way for customers to get the answers they need while considering a purchase. >>

Thursday, August 28, 2014

Top 3 tips to improve employee productivity

There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for business. And yet email is still one of the areas in which company communication can break down. >>

Thursday, August 28, 2014

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers. >>

Wednesday, August 27, 2014

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users' phones or mobile devices. >>

Wednesday, August 27, 2014

Study reveals impact of mobile use on Japanese students' grades

A survey by the Japanese government has shed some light on the effect of extended mobile use on children's school test results. >>

Tuesday, August 26, 2014

Poll: SMB owners voting out incumbents

If small business owners have their way the US Congress will look different after the November mid-term elections. That, because many say they'll vote out incumbents and look for new blood in Washington. >>

Tuesday, August 26, 2014

How to improve worker productivity

Productivity is always high on the list of things bosses would like to improve - from the amount of time it takes to finalize an ad campaign to the amount of time it takes managers to fill in quarterly spreadsheets. One of the biggest productivity concerns centers around email - how to use it better and how to keep it from impeding the workday. >>

Tuesday, August 26, 2014

Retailers: How to improve sales now for back to school

Many American kids are already back in school, but that doesn't mean retailers should slack on back to school advertising. According to many experts, the back to school season will continue to be strong through September, and that leaves plenty of time for retailers to benefit. >>

Friday, August 22, 2014

Traits independent retailers need to compete

The hardest thing for independent retailers trying to build a solid customer base is competition. Shoppers are used to going in to big box stores for everything from DVDs to computers. One expert offers his top tips to help indie retailers compete. >>

Friday, August 22, 2014

Report illustrates traditional vs. digital media consumption

As digital continues to infiltrate consumers' daily lives, wherever in the globe they may be, traditional media is being given the heave-ho as computers and mobiles increasingly account for our news and TV consumption and socializing. >>

Thursday, August 21, 2014

Internet of Things not just for the tech-savvy

Recent research from The Acquity Group reveals that ownership of in-home Internet of Things devices will soon extend from tech-savvy consumers to late adopters. >>

Thursday, August 21, 2014

Study: Half of parents frustrated by BTS shopping

Over the next couple of weeks most US kids will be back in school, and at least a few will be going back without something they wanted. According to new data out from 1010Data more than half of parents were 'frustrated' by out of stock back to school items on their list. >>

Wednesday, August 20, 2014

How to be sure SaaS options are right for you

As more brands move more of their business online, software as a service (SaaS) options are also being adopted. But, how can you be certain the SaaS option that seems right for your brand is actually the best fit? One expert offers her opinion. >>

Wednesday, August 20, 2014

Forecast: 250 million smart wearables in use by 2018

Wrist-worn devices will dominate the smart wearables market in the coming years, according to CCS Insight's new global forecast, with shipments growing from 2013's 9.7 million to 135 million in 2018. >>

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