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BizReport : Trends & Ideas

Trends & Ideas

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Monday, August 03, 2015

Report: Brands need to up their content focus

Qvidian has released a new report that indicates while brands know content is important to their business, their processes for updating content continue to be a problem. The 2015 Content Automation Trends Report found while most (78%) agree sales content is key to success only half report that content is accurate. >>

Monday, August 03, 2015

Report shows shoppers want retail everywhere

Shopping online, via mobile devices and in stores, consumers want all options. That is the takeaway from new MarketLive data which indicates retail revenue is up across the board, which smartphone buying showing triple-digit growth rates. >>

Monday, August 03, 2015

Report: Cash still top American payment method

When it comes to picking up the tab at dinner or filling up the gas tank, new data out from Blackhawk Network indicates cash is the most used American payment method. Cash outpaces both checks and cards by nearly 30%. >>

Friday, July 31, 2015

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete? >>

Friday, July 31, 2015

Brands: How to prepare for a non-Flash environment

Over the years there have been several calls for the death of Flash - and yet many websites continue to use Flash-based development. However, several online giants have announced they'll no longer support Flash, and that could mean the real death of Flash-based environments. Two experts weigh in on how brands can prepare. >>

Friday, July 31, 2015

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers? >>

Thursday, July 30, 2015

Experts weigh in on the death of Flash

With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what does that mean for online retailers and brands using the technology? >>

Thursday, July 30, 2015

Study finds payment issues top affiliates' complaint list

The ecommerce boom has led to another boom: that of affiliate marketers, but while technology is making it simpler for these affiliates to find customers technology is not helping them get paid for their partner brand. >>

Thursday, July 30, 2015

Study: Indian mobile use skyrocketing

Consumers in India are latching on to the mobile phenomena quickly and they aren't letting go. That is the takeaway from a new Vserv report which indicates the average Indian smartphone user spends 169 minutes per day on their devices. >>

Wednesday, July 29, 2015

Google adds business foot-traffic data to search

Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. >>

Wednesday, July 29, 2015

By 2020, wearables will account for one-fifth of mobile transactions

Boom times are ahead for mobile payments made via wearable devices, according to a new report from market research firm Tractica. >>

Wednesday, July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. >>

Wednesday, July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world. >>

Tuesday, July 28, 2015

Number of Mobile Addicts up 59% YoY

Messaging and social apps are what mobile addicts are using most, according to new research from Flurry that reveals the significant growth in the number of mobile users launching apps 60 times per day or more. >>

Monday, July 27, 2015

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. >>

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