RSS feed Get our RSS feed

News by Topic




BizReport : Trends & Ideas

Trends & Ideas

1 2 3 4 5 ...
 

Friday, July 19, 2019

Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be prepping their sites and stores for an influx of shoppers. Here's how. >>

Tuesday, July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked a digital expert how brands can unlock the value of their data. >>

Friday, July 12, 2019

Forecast: Strong ecomm growth a good indicator for Prime Day

With only a couple of days before Amazon's Prime Day - and other retailers' competing summer sales - Adobe has released data that suggests sales for the big events could be larger than expected. That because ecommerce growth, throughout the first half of 2019, has been quite strong. Q2 2019 saw 14% growth (YoY), and their experts believe double-digit growth will continue throughout the remainder of 2019. >>

Wednesday, July 10, 2019

Studies: How OTT viewers are changing

Cord-cutting is continuing its rise across American households. According to a new comScore report many of those cutting off cable are instead turning to services like Netflix (55%) and Hulu (52%) to get the content they're missing from cable's service. And they're using OTT products like Apple TV, Amazon's Fire Stick, Roku, and others. >>

Friday, July 05, 2019

Expert: How customer service is impacting Prime Day performance

Consumers continue to log-on to Amazon, price-check with other retailers, and spend money on Prime Day. But, with the 2019 event around the corner, one expert believes it will be customer service that will rule Prime Day 2019, not just good deals. Here's why. >>

Thursday, July 04, 2019

How game-based ads are improving ROI

One new report indicates targeted ads aren't increasing brands' ROI as well as some might think. In fact, the increase in ROI from targeted ads may only be about 4%. Which is why, according to one expert, brands need to think outside the targeting box. >>

Wednesday, June 26, 2019

Study: Shoppers won't wait for site-load

It has been a long-held belief that people will click away from sites with long load times. New data underlines this, especially for online shoppers. Researchers found that 90% of shoppers have left an ecommerce site because it loaded slowly and more than half (57%) have not only left, but bought from a competitor because of site loading issues. >>

Tuesday, June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should do for their customers. We asked a digital expert how the data wars would change the digital space over the next few years. >>

Monday, June 24, 2019

Report: SMB owners taking on more responsibility

While there has been a boom in small businesses opening in the US over the past decade, a new report indicates these business owners are shouldering much of the responsibility. SMBs are also finding newer tech to be an implementational challenge. To cope, more SMB owners are shouldering more of the business responsibility. >>

Friday, June 21, 2019

How to create a strong SPO strategy

By 2020 programmatic ad spending is predicted to reach $100 billion. As this spend continues to increase so is the reliance on Supply Side Platforms (SSPs) for quality space and, according to one expert, why more brands must incorporate Supply Path Optimization. >>

Thursday, June 20, 2019

Expert: How net neutrality repeal has hindered brands, consumers

It's been a year since the US Congress repealed Net Neutrality, and while their reasoning was that ISPs and other entities wouldn't change how consumers logged on, surfed, or found information, the revers has been true. >>

Wednesday, June 19, 2019

Reports: Disconnect between brands, shoppers on AR/VR

While more and more consumers are looking to tech to make their shopping simpler, many aren't convinced that merchants and brands can deliver for them. That isn't stopping brands and marketers from investing and trying out AR/VR options for consumers, though. Those are two key findings from research reports out this month. >>

Tuesday, June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and money in location-based ads. >>

Thursday, June 13, 2019

Report: Shoppers spending more online than in-store

On average, online shoppers are spending more per visit than in-store shoppers. That is a key takeaway from Shopify's latest State of Commerce report. According to their data, the average online shopping visit totals $75 while the average in-store shopping visit totals $62, with online storefronts seeing the bulk of these purchases (82%). >>

Tuesday, June 11, 2019

Study: Half of ad spend to be online in 2020

More and more ad dollars are moving online, but according to one report over the next year 'more' will equal half. According to WARC's International Forecast about half of the global ad spend will be spent online in 2020. >>

1 2 3 4 5 ...