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BizReport : Trends & Ideas

Trends & Ideas

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Thursday, May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers. >>

Tuesday, May 21, 2019

Study: Page and content loads key to experience

New data out this month may seem like it's from 1999 because it's all about page and content load times. According to researchers, three keys to creating a positive customer experience online continue to be page load times, image/content load times, and simple link structures. >>

Monday, May 20, 2019

Brands: How to ensure GDPR compliance now

As we near the year anniversary of the EU's GDPR initiative, many businesses still haven't implemented the right technology and strategies to ensure their mailing lists, data collection, and targeting are compliant. Even those brands outside the EU could stand to take another look at how compliant they are with data privacy as consumers are more leery of data use every year. Here are a few tips. >>

Wednesday, May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips to get back on the right path. >>

Monday, May 06, 2019

Study: 1/3 SMBs using personal cash for business

Small business owners are using personal assets to strengthen the financial position of their business. That is one key finding from SunTrust's annual Small Business Pulse Survey. Researchers found that about 36% of SMB owners use personal assets for cash infusions to their business. >>

Wednesday, May 01, 2019

Report: SMB outlook mixed

Small businesses are optimistic about their immediate future, but are less-positive that they were last fall. That's the word from Bank of America's 2019 Small Business Owner report. Among the more interesting findings are these: two-thirds (67%) of SMB owners have plans to expand their business and just over half (59%) believe they'll see increased revenue this year. >>

Wednesday, April 24, 2019

Study finds fraudulent app numbers skyrocketing

A new report may have brands in the mobile space holding their breath. That, because according to data the number of fraudulent apps available has skyrocketed more than 100% since 2018. Not only is the number of fraudulent apps up, fraud in several other sectors is also up across the mobile space. >>

Tuesday, April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>

Thursday, April 18, 2019

Report: How bad bots are harming business

Web scraping, competitive data mining, personal data harvesting, data breeches, ad fraud, transaction fraud, spam. All of these - and more - are a problem for businesses and consumers alike, and are becoming more prevalent because of the use of "bad bots" by fraudsters and even legitimate businesses. Just how big is the bad bot problem? >>

Wednesday, April 17, 2019

Expert: How loyalty programs will impact 2019

Loyalty programs have been part of retailers' marketing bags for decades, but in the digital space new options for loyalty programs appear nearly every year. There are programs that are used between brands, miles/points programs that can be redeemed for products, the list goes on. And last year, a number of big names brands - like Kohl's and Nordstrom's - revamped their programs. We asked one expert how he believes loyalty programs will impact 2019. >>

Tuesday, April 16, 2019

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads while streaming. >>

Monday, April 15, 2019

Reports: Content disconnect for B2B

Two new reports shed light on areas where the B2B experience online is falling short - and how B2B brands can improve the overall digital experience to capture more buyers' attention. >>

Wednesday, April 10, 2019

Top 3 tips for a strong playables strategy

Most of the focus on playables are from game developers and publishers, but according to one expert non-gaming brands have a lot to gain from a strong playables strategy. Here are three tips. >>

Friday, April 05, 2019

Expert: How smaller merchants can compete with large competitors

SMBs are at a disadvantage in the digital space, just as small, mom-and-pop businesses have been at a disadvantage in the brick-and-mortar race. Larger brands can spend more on brand recognition, have better scale with which to offer discounts, and even bargaining power with manufacturers. But, there are changes SMBs can make to better compete. Here are four: >>

Wednesday, April 03, 2019

Retail Pulse: Retail M-Commerce up 37%

Fashion and Health & Beauty brands will soon have more data at their fingertips. Data that is specific to their segments of the digital space. This week Optimove launched their new Optimove Retail Pulse, and among the more interesting findings is this: fashion shoppers are moving more to mobile. >>

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