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BizReport | Advertising archives August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>

BizReport | Advertising archives August 03, 2009

Weather Underground allows targeting to zip code level

A new partnership between online weather service Weather Underground and Nielsen Claritas allows marketers to target ads to the zip code level. The partnership gives marketers the ability to target user base segments to the more than 4,000 Nielsen @Plan... >>