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BizReport | Research October 28, 2008
Viacom study redefines youth
Marketers need to take another look at who they're defining as their youth market, according to Viacom Brand Solutions International (VBSI), as people strive to stay younger for longer by continuing the pursuits of their younger years.... >>
BizReport | Research May 25, 2007
Most students ignorant of brand's country of origin
A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from.... >>
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