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BizReport | Mobile Marketing January 20, 2011

Email's role as comm tool fading as texting rules

Email is slowly fading away as a communication tool, according to a new survey by youth insight service YouthBeat. Instead, texting is how tweens and teens prefer to stay in touch.... >>

BizReport | Trends & Ideas archives March 19, 2010

Teens turn to tech to solve personal issues

The Internet is a virtual agony aunt, according to a new survey of British youths which found that the vast majority of teens log on for advice and support instead of turning to their parents. ... >>

BizReport | Social Marketing October 14, 2009

Social media influences young consumers' choice of bank

In the Internet age, which channels are best for banks to use in order to recruit the younger demographics? According to new report from Ad-ology Research, video and social media should be top of marketers' lists. ... >>

BizReport | Research archives November 24, 2008

Britain top in youth Internet access survey

Youngsters around the world are logging on to the Internet in increasing numbers, according to the World Internet Report by the Center for the Digital Future, with some country's kids being afforded better access than others. ... >>

BizReport | Research archives October 28, 2008

Viacom study redefines youth

Marketers need to take another look at who they're defining as their youth market, according to Viacom Brand Solutions International (VBSI), as people strive to stay younger for longer by continuing the pursuits of their younger years.... >>

BizReport | Research archives May 25, 2007

Most students ignorant of brand's country of origin

A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from.... >>