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BizReport | Internet April 11, 2012
Young consumers switch between media platforms every two minutes
New research reveals that young consumers, or "Digital Natives", switch between media platforms as much as 27 times each non-working hour, or about once every two minutes, providing marketers with a new challenge. ... >>
BizReport | Mobile Marketing February 20, 2012
Should parents be giving their toddlers tablets?
Today's toddlers are being bought up with technology - mostly their parents'. New research from Nielsen reveals that tablet devices are fast becoming a way for parents to keep their wee ones occupied.... >>
BizReport | Ecommerce archives February 14, 2012
Young consumers not abandoning physical stores for online
More research, this time from Saatchi & Saatchi, suggests that the youth of today haven't altogether abandoned the high street for online shopping and continue to visit, and spend in, physical stores. ... >>
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