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BizReport | Advertising archives September 15, 2010

Don't ignore offline media when targeting young adults

Don't dismiss traditional media formats when marketing to young adults. That's the key take-out from recent research by Epsilon that shows some young adults prefer newspaper or direct mail promotions for some product categories. ... >>

BizReport | Internet April 12, 2010

Not true that younger generations won't pay for digital content

Contrary to popular belief, not everyone demands content for free. A new whitepaper from Ad Age Insights found that even the most demanding digital content consumers, the teens and young adults, understand there is sometimes a price to pay.... >>

BizReport | Blogs & Content archives February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out.... >>

BizReport | Advertising archives May 26, 2009

MTV Networks: Quality, not coolness, attracts youth to brands

Young adults value a brand's quality over its coolness, according to new research by MTV Networks.... >>

BizReport | Research archives August 20, 2008

Most popular young adult sites in UK finance focused

Apparently, it's not all about having fun online. Research among young, British adults reveals that financial management is front of mind when it comes to their reasons for going online. ... >>

BizReport | Social Marketing October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth.... >>

BizReport | Research archives June 11, 2007

Youngest age bracket in U.K more likely to be online

A new report by comScore found that 15 – 24 year olds in the U.K. are more likely to be online, and for longer, than the average internet user.... >>

BizReport | Ecommerce archives May 29, 2007

Young adults prefer debit to credit for online payments

Online retailers need to implement a variety of payment options to ensure they are catering for younger consumers.... >>