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BizReport | Mobile Marketing April 05, 2016

Mobile Roundup: Solutions for apps, mobile campaigns

In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers. ... >>

BizReport | Advertising archives March 19, 2014

Study: Yellow Pages still working for many consumers, businesses

If you think the yellow pages and other directories are dead, think again. That is the takeaway from new data out from the Association of Direct Publishers; according to their data the ROI of directory ads averages about $24 for... >>

BizReport | Search Marketing March 15, 2013

Study: YP.com outperforming local search

In the local space an old - and previously offline - option is taking center stage. One recent study found that YP.com, the online hub for Yellow Pages, is outperforming local search options, including Google Maps, when it comes to... >>

BizReport | Research archives April 16, 2010

Study: 80% of local consumers impacted by classifieds

Don't write off that old phone directory just yet. A new survey tracking local consumers found that 80% were 'read to buy' after seeing a print or online yellow pages ad. The "Local Media Tracking Study", conducted by Burke is... >>

BizReport | Internet May 29, 2009

Telmetrics: URLs in print Yellow Pages ads boost leads

Displaying a URL within a print Yellow Pages ad increases overall leads driven by print Yellow Pages by 78%, according to new data released by Telmetrics.... >>

BizReport | Search Marketing May 04, 2009

comScore: Growth of local search outpacing regular search

According to new figures from comScore, the use of search tools to find local businesses, products or services grew 58% last year to reach an annual total of 15.7 billion searches.... >>

BizReport | Internet February 23, 2009

Study: Consumers now use search engines over Yellow Pages

Almost a third of local business searches are now carried out online, according to a comScore study sponsored by TMP Directional Marketing, making search engines a primary source for seeking local services.... >>

BizReport | Search Marketing February 23, 2009

Study: Bigger return from search than yellow pages

Now, this isn't a suggestion that local businesses shut out ads or listings in the local phone book, but according to a recent comScore/TMP Directional Marketing study local search may be a bigger benefit to local marketers. Researchers have found... >>

BizReport | Ecommerce archives January 23, 2009

Nearly half of small businesses have no website

It's 2009, yet many small businesses haven't made their presence felt on the Internet, and even those that have aren't putting enough time and effort into making online marketing work for them. Such are the results of a Webvisible/Nielsen Online... >>

BizReport | Research archives January 09, 2009

Small-business owners favor referrals over mass marketing

While the vast majority of small-business owners are concerned about the current economy, this isn't putting over a quarter of them off spending on more advertising in the coming year, according to a report from Ad-ology Research.... >>

BizReport | Research archives October 30, 2008

Housing slump forces home improvement SMBs online

Once upon a time home improvement contractors, such as painters, carpet layers and landscapers, were turning away customers and had little time for websites or online ad campaigns that would only serve to swell their waiting lists. How times are... >>

BizReport | Search Marketing October 10, 2008

Report: Local search, mobile search important to consumers

Local search is hotter than ever and don't rule out the impact of Yellow Pages. Those are two key findings in a new report from TMP Directional Marketing. According to the report more than one-third (31%)of Internet users first turn... >>

BizReport | Research archives July 31, 2008

Report: Yellow Pages Bad Investment for Marketers

If you're thinking of sinking a lot of advertising cash into classified listings, think again. According to a new report from Borrell Associates, classified ads will be virtually dead within the next five years. So, for now, perhaps classified listings... >>

BizReport | Search Marketing February 28, 2008

Overall Yellow Pages use growing

Yellow Pages directory references rose in 2007, mostly due to increased online activity, found a recent usage report.... >>

BizReport | Trends & Ideas archives January 14, 2008

Kelsey Group predicts more directories to go online

One trend that marketers are likely to see more of is that local directories will continue moving online in 2008. According to a recent report from the Kelsey Group more ad dollars will continue to move online for yellow pages... >>

BizReport | Research archives December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates.... >>

BizReport | Advertising archives September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com.... >>

BizReport | Search Marketing August 02, 2007

Online local searches backed up with printed directory research

Local search grew 40 percent faster than general search this year, according to a new study by comScore, yet print directories still remain a valuable source of local businesses.... >>

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