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BizReport | Advertising archives February 24, 2016

Ad Roundup: Platforms to increase data

In today's advertising round up, a trio of releases that should increase brands' ability to utilize customer data to personalize campaigns. ... >>

BizReport | Advertising archives August 04, 2015

Study: Most mobile brands using geo-targeting

When it comes to engaging mobile customers, a majority of brands in the mobile space are using location. that's according to xAd's new Global Location Snapshot, which shows 80% of global brands are now geo-targeting consumers.... >>

BizReport | Advertising archives June 15, 2015

Study: What local means and what it doesn't to shoppers

According to many experts the key to engagement for many shoppers is local - is the product on the shelves of a store in their city. But, one new report indicates local may be more than single physical location.... >>

BizReport | Mobile Marketing October 28, 2014

Study: Millennials do more, Gen Xers spend more time via mobile

Mobile devices grow more common every day but there is new data showing how small differences in mobile habits are setting the generations apart. For example, Millennials are doing more via mobile than ever before, but Gen Xers are spending... >>

BizReport | Mobile Marketing June 03, 2014

Study: Mobile driving purchase decisions, but not buys

It seems mobile doing both more - and less - than some retailers might think. According to a new report mobile is, indeed, pushing purchase decisions. But the actual buying of those products is happening in-store. Not so bad... >>

BizReport | Mobile Marketing March 08, 2011

xAD to add go2 Media to stable

Advertisers looking for a little more local in the mobile ad buys may want to look into xAD. The local mobile search and ad network will purchase go2 Media, giving them a better hold on the local mobile space. go2... >>

BizReport | Advertising archives October 22, 2010

Why brands need to be local in marketing

A new rounding of funding for advertising platform xAD means more technology will begin rolling out for brands targeting local marketplaces. According to a recent Kelsey Group report local mobile advertising will surpass $2.025 billion by 2014, with the bulk... >>