BizReport : Tags : Tag Results

Tag Results

Search this site:

25 Tag Results

Pagination:

25 result(s) displayed (1 - 25):

BizReport | Social Marketing February 11, 2010

Peers and friends no longer credible sources on social media

Are consumers still hanging on to every word their peers say on social media? Public relations firm Edelman recently released the findings of its 2010 Trust Barometer survey and many social marketers may find the results hard to swallow.... >>

BizReport | Social Marketing October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands.... >>

BizReport | Social Marketing April 17, 2009

Measure Twitter effectiveness by tracking retweets

Many marketers are finding it hard to measure, and therefore justify, social media. But with Twitter, at least, there's a way to track the effectiveness of your tweets - by tracking retweets. ... >>

BizReport | Research March 30, 2009

Brands keeping British mums happy

If you keep mum happy, everyone's happy and the world's a happier place. And, it seems that Britain's mums are particularly happy these days, thanks to better relationships.... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

BizReport | Loyalty Marketing February 24, 2009

Study: Reward program participants are WOM champions

Don't overlook that database packed with your reward program participants because, according to a new study from Colloquy, they are word-of-mouth champions and deserve to be recognized and encouraged.... >>

BizReport | Social Marketing December 16, 2008

OTX/DEI: Consumers want to engage directly with brands

Recently released findings from research firm OTX, for DEI Worldwide, adds ammo to the power of online word-of-mouth strategies. ... >>

BizReport | Viral Marketing December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. ... >>

BizReport | Ecommerce December 02, 2008

PowerReviews gives SMBs online review option

Just as online shoppers have come to expect product images and detailed descriptions, they will soon come to expect user reviews, too. The role of reviews in online buying behavior is such that they're no longer a helpful site addition,... >>

BizReport | Blogs & Content November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Social Marketing April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories.... >>

BizReport | Ecommerce April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”.... >>

BizReport | Viral Marketing April 11, 2008

Word-of-mouth holds most clout

When it comes to influencing purchase decisions, word-of-mouth recommendations from family and friends scored highest, according to ZenithOptimedia’s recently released Touchpoints ROI Tracker.... >>

BizReport | Social Marketing December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum.... >>

BizReport | Research October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. ... >>

BizReport | Social Marketing May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services.... >>

BizReport | Research March 29, 2007

Study: Boomers prefer WOM recommendations

Consumers needing information on a product or service are more likely to ask someone from the boomer generation than any other demographic, according to new research from Weber Shandwick. The study revealed that baby boomers are asked for information and... >>

BizReport | Research March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media.... >>

BizReport | Ecommerce February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales.... >>

BizReport | Social Marketing February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option.... >>

BizReport | Viral Marketing January 24, 2007

MasterCard Launches Brit Awards '07 Viral Campaign

Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London.... >>

BizReport | Research January 24, 2007

Family and Friends Most Influential

Think trusted or popular online portals are the most influential for web-savvy consumers? Then you would be wrong. According to a new survey from BIGResearch, the most influential things for most consumers are friends and family.... >>

BizReport | Research October 27, 2006

Assessing Ethics With WOMMA

More and more consumers are relying on word of mouth campaigns to make purchasing decisions rather than traditional advertising – online or offline. Marketers may think they are on the right side of the ethics fence, but that thinking can... >>

BizReport | Blogs & Content October 23, 2006

Blogs: Next PR Opportunity?

It looks that way as more and more public relations firms see the benefits of getting new products in to the hands of bloggers and await the buzz that begins building through word of mouth.... >>

BizReport | Viral Marketing September 14, 2006

Is Viral Marketing A Cure?

Marketers are combining traditional word-of-mouth promotions with the internet, where viral marketing turns a social network into a digital grapevine. In this way news of experiences relating to a brand spreads quickly through the digital world.... >>

Pagination: