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BizReport | Social Marketing April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories.... >>

BizReport | E-commerce April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”.... >>

BizReport | Viral Marketing April 11, 2008

Word-of-mouth holds most clout

When it comes to influencing purchase decisions, word-of-mouth recommendations from family and friends scored highest, according to ZenithOptimedia’s recently released Touchpoints ROI Tracker.... >>

BizReport | Social Marketing December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum.... >>

BizReport | Research October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. ... >>

BizReport | Social Marketing May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services.... >>

BizReport | Research March 29, 2007

Study: Boomers prefer WOM recommendations

Consumers needing information on a product or service are more likely to ask someone from the boomer generation than any other demographic, according to new research from Weber Shandwick. The study revealed that baby boomers are asked for information and... >>

BizReport | Research March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media.... >>

BizReport | E-commerce February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales.... >>

BizReport | Social Marketing February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option.... >>

BizReport | Viral Marketing January 24, 2007

MasterCard Launches Brit Awards '07 Viral Campaign

Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London.... >>

BizReport | Research January 24, 2007

Family and Friends Most Influential

Think trusted or popular online portals are the most influential for web-savvy consumers? Then you would be wrong. According to a new survey from BIGResearch, the most influential things for most consumers are friends and family.... >>

BizReport | Research October 27, 2006

Assessing Ethics With WOMMA

More and more consumers are relying on word of mouth campaigns to make purchasing decisions rather than traditional advertising – online or offline. Marketers may think they are on the right side of the ethics fence, but that thinking can... >>

BizReport | Blogs & Content October 23, 2006

Blogs: Next PR Opportunity?

It looks that way as more and more public relations firms see the benefits of getting new products in to the hands of bloggers and await the buzz that begins building through word of mouth.... >>

BizReport | Viral Marketing September 14, 2006

Is Viral Marketing A Cure?

Marketers are combining traditional word-of-mouth promotions with the internet, where viral marketing turns a social network into a digital grapevine. In this way news of experiences relating to a brand spreads quickly through the digital world.... >>

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