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BizReport | Advertising archives September 29, 2015

Word-of-mouth most trusted form of advertising among British consumers

Yet more research reveals that word-of-mouth is perhaps the most influential form of marketing or communication, more so than advertising and promotional email. ... >>

BizReport | Advertising archives September 29, 2015

People, not ads, most effective means of influencing consumer buying decisions

Are you in-the-know about which sources consumers turn to and trust when researching purchases? According to a new study from Experticity, an overwhelming number of marketers are wrong about which marketing activity consumers trust the most. ... >>

BizReport | Ecommerce archives May 14, 2014

How do Millennials discover fashion brands?

It appears there are still times in our digital world when direct, face-to-face contact with other people is far more effective than social media, blogs or even online advertising. Omni-channel engagement and insights platform Punchtab reveals that despite a plethora... >>

BizReport | Social Marketing April 28, 2014

Marketers struggle to measure offline word-of-mouth marketing

New research finds that while marketers believe the difficulties of measuring word-of-mouth offline is a major obstacle to its implementation, nearly two-thirds believe the channel to be more effective than traditional marketing particularly when coupled with social media.... >>

BizReport | Advertising archives September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Social Marketing September 02, 2011

Cone survey reveals power of negative reviews

Negative reviews are just as persuasive as positive reviews and their power is growing, according to a new study from PR and marketing comms agency Cone Inc. that found more people today would change their mind about a purchase after... >>

BizReport | Ecommerce archives August 12, 2010

eCommera: Brits spend $111 per month online

Almost half of U.K. consumers shop online at least once a week, found a new survey from U.K.-based eCommera, but many avoid websites with poor images and product descriptions. Online retailers must optimize their websites if they are to attract... >>

BizReport | Social Marketing February 11, 2010

Peers and friends no longer credible sources on social media

Are consumers still hanging on to every word their peers say on social media? Public relations firm Edelman recently released the findings of its 2010 Trust Barometer survey and many social marketers may find the results hard to swallow.... >>

BizReport | Social Marketing October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands.... >>

BizReport | Social Marketing April 17, 2009

Measure Twitter effectiveness by tracking retweets

Many marketers are finding it hard to measure, and therefore justify, social media. But with Twitter, at least, there's a way to track the effectiveness of your tweets - by tracking retweets. ... >>

BizReport | Research archives March 30, 2009

Brands keeping British mums happy

If you keep mum happy, everyone's happy and the world's a happier place. And, it seems that Britain's mums are particularly happy these days, thanks to better relationships.... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

BizReport | Loyalty Marketing February 24, 2009

Study: Reward program participants are WOM champions

Don't overlook that database packed with your reward program participants because, according to a new study from Colloquy, they are word-of-mouth champions and deserve to be recognized and encouraged.... >>

BizReport | Social Marketing December 16, 2008

OTX/DEI: Consumers want to engage directly with brands

Recently released findings from research firm OTX, for DEI Worldwide, adds ammo to the power of online word-of-mouth strategies. ... >>

BizReport | Viral Marketing December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. ... >>

BizReport | Ecommerce archives December 02, 2008

PowerReviews gives SMBs online review option

Just as online shoppers have come to expect product images and detailed descriptions, they will soon come to expect user reviews, too. The role of reviews in online buying behavior is such that they're no longer a helpful site addition,... >>

BizReport | Blogs & Content archives November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Social Marketing April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories.... >>

BizReport | Ecommerce archives April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”.... >>

BizReport | Viral Marketing April 11, 2008

Word-of-mouth holds most clout

When it comes to influencing purchase decisions, word-of-mouth recommendations from family and friends scored highest, according to ZenithOptimedia’s recently released Touchpoints ROI Tracker.... >>

BizReport | Social Marketing December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum.... >>

BizReport | Research archives October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. ... >>

BizReport | Social Marketing May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services.... >>

BizReport | Research archives March 29, 2007

Study: Boomers prefer WOM recommendations

Consumers needing information on a product or service are more likely to ask someone from the boomer generation than any other demographic, according to new research from Weber Shandwick. The study revealed that baby boomers are asked for information and... >>

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