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BizReport | Research October 21, 2008

Ad-ology illustrates product review/blog influence on consumers

Product reviews, consumer comments and information gleaned from blogs are all having some, or significant, influence on consumer purchasing decisions according to a recent Ad-ology survey.... >>

BizReport | Viral Marketing September 05, 2008

HP Labs questions effectiveness of viral marketing

New research from HP Labs suggests viral marketing isn’t quite as potent as everyone seems to think it is and people aren't as social as they think they are.... >>

BizReport | Viral Marketing August 14, 2008

Marketers to get ‘unrivaled insights’ into WOM

Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring.... >>

BizReport | Social Marketing July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that... >>

BizReport | Social Marketing July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need.... >>

BizReport | Research June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth.... >>

BizReport | Research May 07, 2008

MarketingSherpa: How widgets turn subscribers into affiliates

Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much... >>

BizReport | Viral Marketing April 28, 2008

WOM: Transparency is vital

British companies that abuse word of mouth techniques by falsely representing themselves as consumers to promote their products and services could soon find themselves embroiled in legal action.... >>

BizReport | Viral Marketing April 22, 2008

Study: Moms are word of mouth champions

New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues.... >>

BizReport | Research April 03, 2008

NetPromoter: WOM drives tech purchases

A happy customer is a repeat customer. The old adage has never been more true than in today's online shopping world. One happy customer now can influence the buys of thousands of other consumers with the click of a mouse;... >>

BizReport | Social Marketing December 10, 2007

User reviews - scary or necessary?

According to the results of a recent Bazaarvoice survey, marketing professionals should not be scared of incorporating user reviews online because the majority are positive.... >>

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