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BizReport | Social Marketing May 31, 2012

How WOM continues to surprise brands

Word of Mouth marketing is not new. Brands have relied on WOM for decades, but the online space offers consumers and brand advocates new ways to engage with and share their favorite brands. Here's how one WOM platform helps brands... >>

BizReport | Advertising archives November 16, 2007

Forecast: WOM to exceed $1 billion in 2007

Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase.... >>

BizReport | Advertising archives July 10, 2007

Offline as important as online WOM efforts

Marketers who are focusing all of there energies on online word-of-mouth efforts could be missing the boat according to a recent report from eMarketer. The report indicates that offline WOM efforts are as important as online.... >>