RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (1 - 25):

BizReport | Mobile Marketing February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. ... >>

BizReport | Ecommerce January 14, 2014

Millennial, Boomer shoppers more alike than you might think

Millennial and Boomer shoppers are more alike than previously thought, according to new research published by Radius Global Market Research, with both comfortable conducting online research and using social media.... >>

BizReport | Internet October 04, 2013

More travelers using comparison shopping travel website to make reservations

More than a quarter of U.S. travelers now make travel reservations via comparison travel shopping sites such as Kayak, according to the results of a new survey released by MMGY Global/Harrison Group, and over half turn to review sites such... >>

BizReport | Social Marketing July 30, 2013

Trendrr reveals size, character of TV-related Facebook interactions

Having gained preliminary access to Facebook user engagement data surrounding talk about television content, digital and social intelligence platform Trendrr has revealed some interesting statistics that show the social network outpaces its rivals combined by 5-to-1. ... >>

BizReport | Social Marketing July 16, 2013

ForeSee: Detractors may not have as much influence

The big takeaway from new data out today from ForeSee: the detractor portion of Net Promoter Scores may be overestimated. As in very overestimated. According to the data brand detractors in categories may be overestimated more than 500%.... >>

BizReport | Mobile Marketing May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>

BizReport | Advertising March 20, 2013

TV advertising biggest driver of brand conversations, on- and offline

While marketers focus on social and mobile marketing, new research has shown that it is television advertising that generates prolonged word-of-mouth and drives the most significant web traffic. ... >>

BizReport | Trends & Ideas February 18, 2013

Skeptical consumers seek out brand, product realities

Are today's consumers more skeptical of marketing communications? There's a growing trend for digging up as much information on a brand or product as possible from multiple sources; information that could make or break a sale or relationship.... >>

BizReport | Advertising February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness.... >>

BizReport | October 23, 2012

Yelp's 'Consumer Alert' badge shames companies that mislead with paid reviews

Keen to put a stop to companies paying for positive reviews, Yelp has announced it will soon name and shame those that attempt it with their new "Consumer Alert" badge. ... >>

BizReport | Social Marketing August 23, 2012

Family, friends provide more vacation inspiration than social media

Family members and friends provide more inspiration for those selecting a holiday destination than social media, according to a new survey in the UK for Directline Holidays. ... >>

BizReport | Social Marketing May 03, 2012

Online reviews trump peer-to-peer word of mouth

The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey. ... >>

BizReport | Law & Regulation February 03, 2012

ASA bans TripAdvisor "real traveler" claims

Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority.... >>

BizReport | Social Marketing June 23, 2011

Reevoo: Today's purchase process "almost entirely social"

Less than a quarter of consumers surveyed by Reevoo believed their purchase decisions were influenced by advertising. Instead, the vast majority refer to friends, family, and even complete strangers on their social networks and review sites to aid them in... >>

BizReport | Ecommerce July 29, 2010

Family and friend recommendations no longer enough

Despite only 2% of consumers saying they would put trust in strangers the vast majority would double-check a friend or relative's product or service recommendation against the online opinions of, ironically, strangers. ... >>

BizReport | Social Marketing June 28, 2010

Virgin America adds Klout to Twitter marketing

It seems consumers can get a return on their investment engaging with social media, too. In the case of Virgin America, Twitter influencers are being rewarded for their time spent with Twitter with free round-trip airfares. ... >>

BizReport | Advertising June 17, 2010

Study: Internet's affect on WOM as good as television

From product placements to infomercials, television has been the reigning king of Word of Mouth (WOM) marketing for decades. But there is a not-so new competitor on the block, who may surprise many brands. According to a recent study the... >>

BizReport | Social Marketing June 04, 2010

Social media used to broadcast brand, product preferences

Not only are people using social media to say "hey, look what I'm doing right now" or "here's where I'm going next week", they're also using it to tell others exactly how they feel about brands and products. ... >>

BizReport | Loyalty Marketing January 08, 2010

PostRelease: Active forum users engaged and influential

According to a survey released this week by forum ad network company PostRelease, those who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. ... >>

BizReport | Viral Marketing September 15, 2009

The NPD Group: Gamers value word of mouth above flashy ads

The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. ... >>

BizReport | Research September 01, 2009

Nielsen: Majority of Chinese travelers use Internet to plan trips abroad

The latest Nielsen China Outbound Travel Monitor survey found that the Internet is the hub that Chinese travelers turn to when planning their trips abroad.... >>

BizReport | Research June 12, 2009

Marketers shifting to online WOM but are consumers?

Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but... >>

BizReport | Research June 09, 2009

Mintel: Offline WOM trumps online

New research from Mintel shows that despite the role the Internet plays in most of our lives, word of mouth is still more influential when used offline.... >>

BizReport | Social Marketing January 27, 2009

CMO: Marketers aren't listening to online customers

Companies are missing out on opportunities to collect meaningful intelligence via listening in on online customer conversations, finds a new report. ... >>

BizReport | Viral Marketing January 26, 2009

T-Mobile harnesses buzz, WOM and viral for TV Ad campaign

In a crowded British rail station, T-Mobile demonstrated the power of the people as it created a buzz that reverberated around the web, across mobile networks and through television screens. ... >>

Pagination: 1 - 2