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BizReport | Social Marketing March 04, 2011

Social widget use soars 80%

Lijit, a developer of web search widgets and online advertising tools, has this week released figures showing the top widgets used by its publishers. Those figures show adoption of social media widgets grew a whopping 80% last year. ... >>

BizReport | Advertising archives September 17, 2010

Compass Labs offers targeted ads through widgets

A new release from Compass Labs may help brands in the social space better connect with consumers. The social targeting firm is releasing a new information widget, through which brands and consumers can connect through related content; the tool will... >>

BizReport | Advertising archives October 15, 2009

Digg Ads attracting higher-than-average CTRs

Earlier this year, Digg introduced a new ad format - Digg Ads - and this week executives claim that they have been a resounding success, with some advertisers seeing significantly higher than average click rates. ... >>

BizReport | Social Marketing May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>

BizReport | Blogs & Content archives April 27, 2009

Widget network Clearspring launches ConnectedAds

There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far... >>

BizReport | Trends & Ideas archives October 31, 2008

comScore adds distributed web content tracking

comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>

BizReport | Social Marketing October 30, 2008

Ads on social networks can drive sales

There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff.... >>

BizReport | Advertising archives August 25, 2008

Newsgator, National Geographic create co-branded widgets

A new puzzle widget has consumers logging on to play and marketers logging on to co-brad. The widgets, created by a partnership with Newsgator and National Geographic, feature a puzzle that consumers are going wild for; marketers have seen the... >>

BizReport | Research archives August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets... >>

BizReport | Research archives May 07, 2008

MarketingSherpa: How widgets turn subscribers into affiliates

Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much... >>

BizReport | Trends & Ideas archives March 05, 2008

Hearst, ClearSpring partner for widgets

A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. ... >>

BizReport | Advertising archives January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. ... >>

BizReport | Research archives November 23, 2007

Are widgets the future for online marketers?

At least one online advertisers says yes, widgets are the future. Michael Brown, CEO of HealthPricer, an online comparison shopping engine, says widgets advertise more effectively to consumers. ... >>

BizReport | Advertising archives October 31, 2007

Clearspring's Launchpad makes widgets simple

Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. ... >>

BizReport | Ecommerce archives October 03, 2007

"WidgetBucks" are launched for online merchants

Forget about email shopping messages, paid search or even local search ads. Seattle-based Mpire is betting on WidgetBucks to increase revenue for online merchants. ... >>

BizReport | Trends & Ideas archives September 27, 2007

Digitas: Widgets are better than mobile

Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized. ... >>

BizReport | Advertising archives September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers.... >>

BizReport | Social Marketing August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications.... >>

BizReport | Advertising archives August 06, 2007

Slide.com signs major players to widget ad program

Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies.... >>

BizReport | Advertising archives July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads.... >>

BizReport | Social Marketing June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks.... >>

BizReport | Research archives June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it.... >>

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