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BizReport | Research May 07, 2008

MarketingSherpa: How widgets turn subscribers into affiliates

Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much... >>

BizReport | Trends & Ideas March 05, 2008

Hearst, ClearSpring partner for widgets

A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. ... >>

BizReport | Advertising January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. ... >>

BizReport | Research November 23, 2007

Are widgets the future for online marketers?

At least one online advertisers says yes, widgets are the future. Michael Brown, CEO of HealthPricer, an online comparison shopping engine, says widgets advertise more effectively to consumers. ... >>

BizReport | Advertising October 31, 2007

Clearspring's Launchpad makes widgets simple

Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. ... >>

BizReport | E-commerce October 03, 2007

"WidgetBucks" are launched for online merchants

Forget about email shopping messages, paid search or even local search ads. Seattle-based Mpire is betting on WidgetBucks to increase revenue for online merchants. ... >>

BizReport | Trends & Ideas September 27, 2007

Digitas: Widgets are better than mobile

Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized. ... >>

BizReport | Advertising September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers.... >>

BizReport | Social Marketing August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications.... >>

BizReport | Advertising August 06, 2007

Slide.com signs major players to widget ad program

Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies.... >>

BizReport | Advertising July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads.... >>

BizReport | Social Marketing June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks.... >>

BizReport | Research June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it.... >>

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