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BizReport | Social Marketing March 04, 2011
Social widget use soars 80%
Lijit, a developer of web search widgets and online advertising tools, has this week released figures showing the top widgets used by its publishers. Those figures show adoption of social media widgets grew a whopping 80% last year. ... >>
BizReport | Advertising archives September 17, 2010
Compass Labs offers targeted ads through widgets
A new release from Compass Labs may help brands in the social space better connect with consumers. The social targeting firm is releasing a new information widget, through which brands and consumers can connect through related content; the tool will... >>
BizReport | Advertising archives October 15, 2009
Digg Ads attracting higher-than-average CTRs
Earlier this year, Digg introduced a new ad format - Digg Ads - and this week executives claim that they have been a resounding success, with some advertisers seeing significantly higher than average click rates. ... >>
BizReport | Social Marketing May 06, 2009
IAB releases standard definitions for social media metrics
In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>
BizReport | Blogs & Content archives April 27, 2009
Widget network Clearspring launches ConnectedAds
There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far... >>
BizReport | Trends & Ideas archives October 31, 2008
comScore adds distributed web content tracking
comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>
BizReport | Social Marketing October 30, 2008
Ads on social networks can drive sales
There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff.... >>
BizReport | Advertising archives August 25, 2008
Newsgator, National Geographic create co-branded widgets
A new puzzle widget has consumers logging on to play and marketers logging on to co-brad. The widgets, created by a partnership with Newsgator and National Geographic, feature a puzzle that consumers are going wild for; marketers have seen the... >>
BizReport | Research archives August 14, 2008
Why marketers shouldn't ignore the widget craze
Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets... >>
BizReport | Research archives May 07, 2008
MarketingSherpa: How widgets turn subscribers into affiliates
Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much... >>
BizReport | Trends & Ideas archives March 05, 2008
Hearst, ClearSpring partner for widgets
A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. ... >>
BizReport | Advertising archives January 20, 2008
2008: Year of the ad widget
Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. ... >>
BizReport | Research archives November 23, 2007
Are widgets the future for online marketers?
At least one online advertisers says yes, widgets are the future. Michael Brown, CEO of HealthPricer, an online comparison shopping engine, says widgets advertise more effectively to consumers. ... >>
BizReport | Advertising archives October 31, 2007
Clearspring's Launchpad makes widgets simple
Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. ... >>
BizReport | Ecommerce archives October 03, 2007
"WidgetBucks" are launched for online merchants
Forget about email shopping messages, paid search or even local search ads. Seattle-based Mpire is betting on WidgetBucks to increase revenue for online merchants. ... >>
BizReport | Trends & Ideas archives September 27, 2007
Digitas: Widgets are better than mobile
Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized. ... >>
BizReport | Advertising archives September 20, 2007
Google gets gadgets
Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers.... >>
BizReport | Social Marketing August 16, 2007
Eggnetwork gives advertisers access to Facebook users
VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications.... >>
BizReport | Advertising archives August 06, 2007
Slide.com signs major players to widget ad program
Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies.... >>
BizReport | Advertising archives July 09, 2007
Video, widget measurement offered by Quantcast
If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads.... >>
BizReport | Social Marketing June 29, 2007
Targeting social networkers with widgets
Widgets may be just what marketers need to get themselves noticed on Internet social networks.... >>
BizReport | Research archives June 14, 2007
comScore adds Widget Metrix
Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it.... >>
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