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BizReport | Advertising archives September 17, 2010

Compass Labs offers targeted ads through widgets

A new release from Compass Labs may help brands in the social space better connect with consumers. The social targeting firm is releasing a new information widget, through which brands and consumers can connect through related content; the tool will... >>

BizReport | Blogs & Content archives April 27, 2009

Widget network Clearspring launches ConnectedAds

There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far... >>

BizReport | Search Marketing February 25, 2009

Report: Vertical searchers have limited interest

When it comes to vertical search engines users the more targeted the search query return the better. A new report from Econsultancy and Convera found that for those using vertical search engines 67% report using the engine to find specific... >>

BizReport | Social Marketing February 10, 2009

Influencer ads launched for the social space

To capture the attention of social consumers many brands have found they have to dig deeper than traditional banner ads. A new offering from Popular Media could help marketers engage consumers by encouraging them to connect with friends around brands.... >>

BizReport | Viral Marketing February 04, 2009

Video ads are next for RockYou's widgets

Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the... >>

BizReport | Blogs & Content archives September 30, 2008

ClipBlast, Clearspring partner to distribute widgets

Widgets are becoming more and more mainstream as more consumers add the content tables to their social profiles and more advertisers begin to delve into the area. Now video search engine ClipBlast has partnered with widget network Clearspring to distribute... >>

BizReport | Advertising archives August 25, 2008

Newsgator, National Geographic create co-branded widgets

A new puzzle widget has consumers logging on to play and marketers logging on to co-brad. The widgets, created by a partnership with Newsgator and National Geographic, feature a puzzle that consumers are going wild for; marketers have seen the... >>

BizReport | Research archives August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets... >>

BizReport | Social Marketing July 28, 2008

trueAnthem raises $2 million, advertisers take notice

There is more going on in widgets than just content. Widget creators trueAnthem are placing music and ads in widgets and consumers are responding in droves. The company uses widgets to distribute new and established music artists through social networks;... >>

BizReport | Advertising archives July 23, 2008

How widgets can increase content, ad revenue

Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also... >>

BizReport | Trends & Ideas archives March 05, 2008

Hearst, ClearSpring partner for widgets

A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. ... >>

BizReport | Mobile Marketing February 26, 2008

Kadoink takes widgets mobile

As more consumers use their mobiles to reach their online social networks, to research local eateries or grab a quick coupon before checking out more advertisers are also taking note and logging to the mobile web with their campaigns. So... >>

BizReport | Advertising archives January 17, 2008

Gigya puts widgets in ad network

Advertising networks can be a huge help to many marketers. Because so much ad space is "left-over" each year, networks allow marketers to buy remnant inventory easily and can put their ads before more users. A new ad network puts... >>

BizReport | Advertising archives October 31, 2007

Clearspring's Launchpad makes widgets simple

Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. ... >>

BizReport | Trends & Ideas archives September 27, 2007

Digitas: Widgets are better than mobile

Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized. ... >>

BizReport | Advertising archives July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads.... >>

BizReport | Advertising archives May 04, 2007

Google creates "gadget ads" for websites

Online giant Google has begun testing a new advertising program that is expected to launch later this summer. According to reports, the new gadget ads will be available for site owners to embed within their websites pages.... >>

BizReport | Trends & Ideas archives April 26, 2007

Cingular considers widgets

Not to be outdone by other mobile platforms, Cingular is toying with the idea of widget advertising. The mobile provider is teaming up with Freewebs, a multimedia advertising and publishing platform, for a new multi-faceted ad campaign.... >>