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BizReport | Ecommerce archives December 22, 2017

Direct traffic accounts for largest proportion of ecommerce site visits

New research into how online shoppers search and discover a website or product page reveals the largest number of visits to ecommerce sites is generated by direct traffic. ... >>

BizReport | Internet April 10, 2017

Brand reputation at risk from poor web hosting

Bad web hosting lead to negative brand perceptions, according to a new survey in the UK from web hosting specialist, Wirehive. ... >>

BizReport | Internet January 31, 2017

94% of all websites experienced a bot attack in 2016

Bots continue to account for more online traffic than humans but, according to new figures released by Imperva Incapsula, the positive news is that, despite a slight rise in bot activity, that increase is attributed to good bots. ... >>

BizReport | Ecommerce archives November 18, 2016

Are you prepared for Black Friday?

With a week to go until Black Friday, there are doubtless many online retailers who have yet to address the potential for a surge in online demand. Those who do not prepare for chaos risk damage to their brand reputation.... >>

BizReport | Advertising archives October 27, 2015

Study: Most publishers can't tell human from bot

When it comes to telling human traffic from the non-human sort, both publishers and brands admit they have issues - and say these issues are a leading concern for their future. That according to the new Distil Networks study which... >>

BizReport | Advertising archives March 11, 2015

wywy integrates actual TV ad airing times into analytics tools

A new data connector app has been launched by wywy, a firm specializing in television syncing advertising technology, that will allow advertisers to accurately track how television advertising impacts website traffic. ... >>

BizReport | Mobile Marketing May 15, 2014

Traffic to retail websites from mobile up in March, but conversions fell

Data released by Affiliate Window shows that traffic from mobile devices to UK retail websites rose in April compared to March and now account for £1 in every £4 being spent via a smartphone or tablet.... >>

BizReport | Ecommerce archives December 11, 2012

UK: Cyber Monday online retail smashes all records

A new online retail record was broken on Cyber Monday in the UK, according to new figures released by Experian, with just three websites accounting for almost a third of all website visits.... >>

BizReport | Social Marketing August 29, 2012

Facebook Likes do little to increase referral traffic and trust

Brands clamoring to get as many Facebook Fans as possible with the hope of increasing referral traffic to their websites may be wasting their time, according to new research from the data analysts at the BuzzFeed network.... >>

BizReport | Social Marketing August 02, 2012

Pinterest gnawing away at time spent on other social media sites

Recent research from Compete discovered a 3% decrease in time spent by consumers on Facebook during June. The culprit, they say, is Pinterest. ... >>

BizReport | Ecommerce archives June 18, 2012

London Olympics boosts traffic to money-saving website by 130%

The Olympics is generating increased interest from budget-conscious foreigners looking to save money when they visit the UK for the games. ... >>

BizReport | Social Marketing March 27, 2012

Adobe: Marketers aren't giving social the credit it deserves

Marketers significantly underestimate the role of social in driving traffic to their websites thanks to the prevalent use of the last-click attribution model, reveals Adobe in its new Digital Index report. ... >>

BizReport | Internet March 15, 2012

Study: 31% of your website traffic is non-human, potentially malicious

Masses of information passes through the Internet every second of every day but, according to a new study from cloud-based security firm Incapsula, over half of that traffic is not generated by humans. ... >>

BizReport | Ecommerce archives September 29, 2011

Demandbase: Websites pushing more sales leads

In an interesting study out today from Demandbase, corporate websites have been found to push more sales leads, but - and it's a large but - once consumers arrive on-site, they aren't being serviced properly. This is interesting because other... >>

BizReport | Ecommerce archives August 18, 2011

comScore: 20% of global Internet users visited Amazon in June

Over a fifth of global Internet users visited Amazon's various websites during June, according to a report from comScore, as consumers continue to head online for convenience and best prices. ... >>

BizReport | Ecommerce archives August 02, 2011

Research: Direct mail effective driver of website traffic

Did you know that one of the most effective ways of driving traffic to your website isn't necessarily via a digital inbox but the physical one at the end of a driveway? New research in the UK from loyalty and... >>

BizReport | Internet March 04, 2011

Traffic not converting? Check your website design

If you're getting traffic to your website, but users aren't staying long or aren't converting, it could be the design factor. A new survey from the UK's BaseKit finds that UK consumers are distrustful of badly designed websites.... >>

BizReport | Research archives August 26, 2008

Olympic site most visited from within China

China takes gold for the greatest number of visitors to the official Beijing Olympics website during the first few days of the event, according to recent research from comScore.... >>

BizReport | Research archives March 21, 2008

Hitwise: Question/Answer website business is booming

Advertisers may want to pay a little more attention to those question and answer websites. According to a new report from Hitwise, visits to Q&A websites increase by nearly 120% between March 17, 2007 and March 15, 2008. ... >>

BizReport | Research archives March 03, 2008

Japanese surfers are interested in education

There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning. ... >>

BizReport | Research archives February 25, 2008

German media attract international visitors

Advertisers may be a bigger bump from consumers that they originally thought by advertising with traditional German media websites. comScore researchers found that more than 30% of the visitors to these websites were international. ... >>

BizReport | Loyalty Marketing September 04, 2007

Send them like Beckham

What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year?... >>