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BizReport | Advertising archives February 19, 2013

[x+1] picks up UberTags

This week a change for two online platforms: [x+1] will acquire UberTags, a move that should strengthen [x+1]'s position in the space. According to the companies, the move will allow better efficiency and overall performance of the [x+1] platform.... >>

BizReport | Ecommerce archives October 12, 2012

How brands can excel with tag management

What does tag management mean for your brand? Google's entry into tag management has many online businesses looking at their websites, optimization and performance. One expert explains how tag management can improve an online business.... >>

BizReport | Ecommerce archives October 05, 2012

QuBit praises Google's Tag Management release

This week Google announced the release of its Tag Management system, a platform to help online businesses better manage tags on their websites, thereby helping with site load times. Longer website load times are shown to decrease customer engagement, making... >>

BizReport | Advertising archives July 27, 2012

Forrester: TagMan platform pushing 128% ROI increases

A new study out from Forrester shows how the TagMan platform is helping to push campaign ROI higher. TagMan's Tag Management System allows website owners to 'house' the tags used to deploy, manage and track marketing tags. The study found... >>

BizReport | Advertising archives April 15, 2010

Tagman makes it simpler to track ad information

Placing an ad, no matter what kind of ad, is possibly the simplest aspect of online advertising. The hard parts come before placement - in the creative quarters - and after - in the metrics quarters. Tagging solution TagMan may... >>