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BizReport | Ecommerce archives November 19, 2014

Study: Shoppers more likely to webroom

Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor.... >>

BizReport | Ecommerce archives July 30, 2014

Webrooming parents heading to physical stores for back-to-school purchases

A survey by Accenture reveals that physical stores remain popular with parents when it comes to embarking on their kids' back-to-school shopping spree. ... >>

BizReport | Ecommerce archives June 03, 2014

More consumers 'webroom' than 'showroom'

New research reveals that while retailers have been obsessing over the impact of showrooming there's another phenomenon that is rather more widespread - webrooming.... >>

BizReport | Ecommerce archives May 17, 2013

How webrooming is taking over ecommerce

There is a new monster behind the door for retailers - or is there? For a little more than two years, we've heard about showrooming - people using mobile devices in-store and then buying from different, lower priced retailers online.... >>

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