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BizReport | Social Marketing March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney.... >>

BizReport | Trends & Ideas March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>

BizReport | Ecommerce February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years.... >>

BizReport | Advertising February 15, 2007

Real estate developers boost interest with webisodes

If you think real estate ads have to be traditional listings and boring pictures, think again. Real estate developers in Canada are hoping a few "Sex & The City" type ads will create a bigger buzz for their new development... >>

BizReport | Internet January 24, 2007

Internet An Ally, Not An Enemy, Of Television

Contrary to TV network fears, audiences are not being lured away by the Internet, concludes recent Nielsen research.... >>

BizReport | Trends & Ideas October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. ... >>

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