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BizReport | Internet December 03, 2008
Marketers moving budgets online
Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. ... >>
BizReport | Social Marketing November 27, 2008
CMOs uninterested in social network strategies
CMO's aren't averse to using social media, finds a survey by marketing services company Epsilon, but don't bank on seeing many brands pop up on social networking sites anytime soon.... >>
BizReport | Advertising archives July 24, 2007
Study: Build registered user lists with archived webcasts
Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation.... >>
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- Expert: The opportunity CTV is bringing to digital advertisers
- Linqia: 71% of marketers to increase influencer spending
- Report: Podcast listenership on the rise
- How the use of SPACs are changing publishers' business
- 5 Tips for Improving Your Online Marketing
- Study: More merchants choosing Facebook ads
- Reports: Shifting loyalty, better information key to shopper engagement
- Akamai finds fraudsters targeting tax filings