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BizReport | Internet December 03, 2008

Marketers moving budgets online

Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. ... >>

BizReport | Social Marketing November 27, 2008

CMOs uninterested in social network strategies

CMO's aren't averse to using social media, finds a survey by marketing services company Epsilon, but don't bank on seeing many brands pop up on social networking sites anytime soon.... >>

BizReport | Advertising archives July 24, 2007

Study: Build registered user lists with archived webcasts

Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation.... >>

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