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BizReport | Trends & Ideas archives June 10, 2010

Investment in web analytics on the increase

Businesses are waking up to the fact that web analytics is as much about people as it is technology, found research published by Econsultancy and Lynchpin earlier this month.... >>

BizReport | Advertising archives October 10, 2008

Yahoo Web Analytics tool launched

Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. ... >>

BizReport | Research archives January 19, 2008

Marketers to increase web analytics spend in 2008

Many businesses are planning to increase their web analytics budgets during 2008, most of which will be invested in training and staffing, according to a new study by the Web Analytics Association. ... >>

BizReport | Research archives June 08, 2007

Many find web analytics difficult, finds survey

Well-defined processes are needed for those businesses undertaking web analytics projects.... >>

BizReport | Research archives April 24, 2007

Nielsen, comScore respond to audit request

Advertisers wondering what exactly a search share is or why their logs differ from measurement reports may have another tool to figuring that out soon. It appears as if the Interactive Advertising Bureau will get it's wish: more transparency among... >>

BizReport | Advertising archives April 03, 2007 launches new web metric

As the internet evolves, so must web metrics, and the most recent addition to the web measurement toolbox is “Attention”.... >>

BizReport | Research archives March 15, 2007

comScore introduces new suite of "visit" metrics

comScore has just announced improvements to the way it measures web traffic. ... >>

BizReport | Advertising archives December 07, 2006

ABCE Abandons Page Impression Metric

From January, 2007 ABC Electronic will use unique visitor statistics in place of page impressions.... >>