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BizReport | December 04, 2012

Cloud-based software fine-tunes PPC ads to local weather

How can advertisers avoid displaying ads for bikinis during brass monkey weather or raincoats during a heatwave? The answer lies in the real-time adjustment of ads and promotions to take into account local weather conditions. Here's how. ... >>

BizReport | Internet April 30, 2009

CES: Consumers want Internet access via their TVs

The practice of surfing the Internet while sat in front of the television has been steadily increasing and so the convergence of PCs with TVs seems inevitable. A study released this week by the Consumer Electronics Association concludes that consumers... >>

BizReport | Search Marketing March 26, 2009

U.S. firm's SEM strategy targets weather

A repair company in the U.S. is taking direction from Mother Nature as to where, and when, it should place its search ads.... >>

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