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BizReport | Blogs & Content archives March 01, 2016

Brands should embrace the beauty of bloggers

Beauty bloggers, and not the makeup artists behind cosmetic brands, are the main influencers in the market, according to new research from Fashionbi, thanks to their daily activeness and one-on-one reach with fans. ... >>

BizReport | Blogs & Content archives September 03, 2015

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. ... >>

BizReport | Blogs & Content archives February 09, 2015

Commercial viability of vloggers yet to be realized

Brands may be looking to vloggers to promote their products but, according to new research, the popularity of vlogs does not translate into product discovery.... >>