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BizReport | Blogs & Content archives September 27, 2016

Research reveals power of user-generated images in reviews

User-generated visual content is now an expected part of the path to purchase, according to new research from PowerReviews, building trust and influencing consumer behavior. ... >>

BizReport | Social Marketing March 16, 2016

New tool enables marketers to easily re-size images for all social media needs

Using visual content in brand marketing efforts is key to engaging consumers, particularly on social media. However, images can be cropped in unflattering and odd ways. Social Sprout's new, free tool takes the hassle out of image re-sizing enabling marketers... >>

BizReport | Blogs & Content archives December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content... >>

BizReport | Trends & Ideas archives October 12, 2015

Third of Brits struggling to cope with data overload

'Debilitating stress' is affecting millions of Brits thanks to data overload, according to recent research from digital mapping and analytics experts Esri UK, and marketers may want to consider visual content which is easier for the brain to absorb. ... >>

BizReport | Advertising archives August 05, 2015

Marketers want more budget allocated to creation of visual assets

Visual assets are core to today's marketing strategies, something which most marketers agree on. However, a study released this week by the CMO Council reveals that the majority of senior marketers feel not enough of their marketing budget is dedicated... >>

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