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BizReport | Advertising archives August 06, 2014

Visible Technologies launches global geo-location tool

When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers. ... >>

BizReport | Social Marketing August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect.... >>

BizReport | Advertising archives March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Advertising archives September 23, 2013

Marin, Visible release analysis tools

Along with the new releases to help marketers better connect, comes new monitoring software from Marin Software and Visible Technologies, geared to help brands better analyze and adjust online and social campaigns. ... >>

BizReport | Social Marketing July 02, 2013

How valuable is social marketing?

New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games.... >>

BizReport | Social Marketing March 18, 2013

Visible Technologies upgrades social media tools

As more businesses turn to the social space to engage with shoppers, upgraded tools from Visible Technologies may help make those connections. This month the company has released updates to their Visible Intelligences platform, set up to help businesses better... >>

BizReport | Advertising archives October 10, 2012

Visible Technologies upgrades offering for better analytics

This week upgrades from Visible Technologies to their social media toolset should give marketers better understanding of what - and potentially who - they are influencing in the social space. Along with monitoring options, the platform now includes social scoring,... >>

BizReport | Social Marketing August 10, 2012

Visible updates offer dashboards, analysis, workspaces

The social space is getting an upgrade - at least from one social platform. This week Visible Technologies updates their VI Platform to include multiple dashboards and workspaces as well as expanded analytics to give brands in the social sphere... >>

BizReport | Social Marketing February 23, 2012

Tools give SMBs more insight into social, mobile

Small businesses are looking for ways to compete against the 'big boys' in both the online and offline world. Social media and mobile marketing are two places SMBs are hoping to engage a larger consumer base, and new releases are... >>

BizReport | Ecommerce archives November 29, 2011

Black Friday trends to tech buys

The holiday buying season is off to a good start with more than $815 million in online retailers pockets according to comScore. With a one-quarter increase in online sales, it would seem more shoppers are finding their gift buys online,... >>

BizReport | Blogs & Content archives November 16, 2011

Consumers want health information, how brands can engage

According to comScore public health websites are among the most visited of the US Federal Government websites; three of the ten most-visited sites were dealing with health. More than 10 million US consumers visited the National Institutes of Health websites,... >>

BizReport | Social Marketing September 21, 2011

Sheen vs. Kutcher Breakdown: How social media impacted Monday night debuts

The fall Primetime television season is officially in progress in the US, and the first battle of the season - CBS's Two and a Half Men verses the Charlie Sheen Roast on Comedy Central - seems to have been won... >>

BizReport | Blogs & Content archives August 23, 2011

How pharma brands can use socnets to engage

Over the next two year, seven of the twenty most widely prescribed and profitable drug patents will release, making the creating of generic versions legal. For that reason, as well as the huge adoption rate of social networks, one expert... >>

BizReport | Social Marketing August 22, 2011

Why pharma brands need to become social

Most people think of the social space as a place for friends to connect or a place for retail brands to engage by offering product information or coupons. But one expert suggests that the social space and pharmaceutical brands may... >>

BizReport | Social Marketing April 21, 2011

How social intelligence can help your brand

Have you created a social campaign but can't see how the campaign is increasing interest in your brand? You aren't as alone as you might think. Although social is quite popular with advertisers, most don't understand how to measure the... >>

BizReport | Social Marketing February 21, 2011

What brands need before going social

Less than two full months into 2011 and already businesses are pushing social networking boundaries. From broadcast and cable television shows to newspapers and magazines and small businesses, the social profiles of brands and businesses are pushing farther into the... >>

BizReport | Social Marketing October 28, 2010

How to better influence the social space

Everyone, it seems, wants to have a powerful social presence, but having and keeping a strong social presence is much harder than most marketers expect. Why? Because the true social influencers aren't as easy to access as many believe. The... >>

BizReport | Search Marketing May 03, 2010

How important is total conversation to brand?

A new research project from Visible Technologies indicates that the overall conversation - the social media conversation and the search conversation - is incredibly important to brands. The problem? Many brands aren't managing the conversation correctly, which can harm brand... >>

BizReport | Social Marketing March 03, 2010

Manage brand with upgraded truREPUTATION

Social media solution Visible Technologies has upgraded their truREPUTATION solution to include brand management tools in the social space. The version 2.0 offering gives marketers the ability to manage both brand reputation and individual reputation, in the cases of celebrity... >>

BizReport | Research archives November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation... >>

BizReport | Social Marketing September 09, 2009

Visible Technologies extends truCAST platform

Marketers wanting more control or simply more information on social marketing efforts should check out the revamped truCAST program available through Visible Technologies. This week the company repackaged the suite of tools and added one new function: truPULSE, which give... >>

BizReport | Search Marketing June 10, 2009

TruReputation scores online content

A new solution launches this week with the promise to help marketers better control online reputation through search. From Visible Technologies, TruReputation hosts a suite of tools to help businesses and brands manage how their messages, content and reputations stand... >>